Build connections with your partners to translate data in a fast, reliable manner. Our translation technology minimizes the exchange of sensitive information between parties and is built using enterprise-grade encryption to ensure that connectivity and data is secure. It enables translation of data between partner-encoded RampIDs to drive campaign activation, measurement and advanced analytics use cases.
Identity Translation drives the following benefits:
Enhanced data security: Data connectivity without the need to exchange PII, seamlessly translating between identity spaces for analytics and/or activation directly with platform partners.
Data connectivity and interoperability: Data becomes more valuable when you can connect it to an ecosystem - and with LiveRamp's global network of hundreds of platforms across display, search, social, and TV accepting RampID and over 70 DSPs and SSPs transacting on RampID in the bidstream, you can unlock the power of your data across analytics, activation, measurement and beyond.
Increase data connectivity: Depending on the use case, there can be an up to 75% loss of data due to data syncs between partners. The Transcoding offering translates 100% of the RampIDs from one ID space into another without any dropoff, driving improved analytics, modeling, and insights.
Note: Any subscription to this product includes agreement to the LiveRamp Terms of Service along with the product schedule. The subscription terms include translation to one partner RampID encoding. For usage-based subscription tiers or any other questions related to our products, please contact us
LiveRamp is the leading connectivity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences. LiveRamp RampID connects people, data, and devices across the digital and physical world, powering the people-based marketing revolution and allowing consumers to safely connect with the brands and products they love. LiveRamp's suite of identity products is key to building a unified customer view inside your cloud environment and enabling sophisticated analytics and activation use cases.
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Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
This listing uses a contract pricing model with one dimension: Product Access (Units). You buy units that grant access to the product for the length of your agreement. Pricing follows a consumption-based approach, so cost scales with the volume of data you use and the actions you perform. The unit-based structure lets you align your purchase with your expected usage. Your contract includes a foundational service tier for the standard support needed to start. To set the right number of units for your needs, contact the vendor for a quote.
Top-of-mind questions for buyers
What does one unit of Product Access represent for billing?
A unit grants access to the Identity Translation product for the length of your contract. Units are consumption-based, so they map to the volume of data you use and the actions you perform on it. The vendor sets the unit count based on your expected usage, so contact them for an exact quote.
What happens to my cost if my data volume grows during the contract?
Pricing scales with your business size and adapts to your use cases. Cost starts at an entry point and rises as you use more data and perform more actions. The structure is meant to grow with you, but changes to your unit allocation are arranged with the vendor rather than applied automatically.
Is support included in the Product Access units, or is it a separate charge?
Your contract includes a foundational service tier. This offers the essential support needed to begin using the standard features throughout your contract term. Additional services are available separately to tailor the offering or support your existing teams. Contact the vendor to scope any extra services beyond the included tier.
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LiveRamp is a leading data collaboration technology company, empowering marketers and media owners to deliver and measure marketing performance everywhere it matters.
The LiveRamp data collaboration platform is used by global advertisers, platforms, publishers, data providers, and commerce media networks to unify data, unlock deeper insights, deliver transformational consumer experiences, and drive measurable growth.
Trusted by 900+ global customers, including many of the Fortune 500, LiveRamp is helping shape the world of responsible data collaboration in an AI-driven, outcomes-focused world. LiveRamp was recognized as the AWS Advertising and Marketing Partner of the Year in 2023.
Improve your media analytics and data collaboration by resolving fragmented consumer touchpoints to a single person or household-based pseudonymous identifier, RampID.
LiveRamp experts understand customer data infrastructure and can help maximize your investment in LiveRamp from the start, shortening time to value and increasing ROI.
Improve your media analytics and data collaboration by resolving fragmented consumer touchpoints to a single person or household-based pseudonymous identifier, RampID.