Build connections with your partners to translate data in a fast, reliable manner. Our translation technology minimizes the exchange of sensitive information between parties and is built using enterprise-grade encryption to ensure that connectivity and data is secure. It enables translation of data between partner-encoded RampIDs to drive campaign activation, measurement and advanced analytics use cases.
Identity Translation drives the following benefits:
Enhanced data security: Data connectivity without the need to exchange PII, seamlessly translating between identity spaces for analytics and/or activation directly with platform partners.
Data connectivity and interoperability: Data becomes more valuable when you can connect it to an ecosystem - and with LiveRamp's global network of hundreds of platforms across display, search, social, and TV accepting RampID and over 70 DSPs and SSPs transacting on RampID in the bidstream, you can unlock the power of your data across analytics, activation, measurement and beyond.
Increase data connectivity: Depending on the use case, there can be an up to 75% loss of data due to data syncs between partners. The Transcoding offering translates 100% of the RampIDs from one ID space into another without any dropoff, driving improved analytics, modeling, and insights.