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    LiveRamp: Identity and Data Collaboration Platform

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    Sold by: LiveRamp 
    Deployed on AWS
    LiveRamp is a leading data collaboration technology company, empowering marketers and media owners to deliver and measure marketing performance everywhere it matters. The LiveRamp data collaboration platform is used by global advertisers, platforms, publishers, data providers, and commerce media networks to unify data, unlock deeper insights, deliver transformational consumer experiences, and drive measurable growth. Trusted by 900+ global customers, including many of the Fortune 500, LiveRamp is helping shape the world of responsible data collaboration in an AI-driven, outcomes-focused world. LiveRamp was recognized as the AWS Advertising and Marketing Partner of the Year in 2023.

    Overview

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    LiveRamp enables brand advertisers, publishers, agencies, and tech and data providers to safely enrich, segment and activate audiences, build a unified enterprise identity, access powerful collaborative insights, understand and optimize campaign performance, and accelerate GenAI through a modern cloud-architected framework.

    LiveRamp's native solutions make it easy to deploy and integrate its industry-leading identity and data clean room capabilities into your AWS cloud data infrastructure - while its interoperable marketing platform provides the critical bridge to connect data in the cloud across the broader digital advertising ecosystem.

    LiveRamp Identity Resolution and Translation solutions deploy directly within your existing AWS data and analytics infrastructure, enabling you to create a consistent identity framework spanning the broadest range of touchpoints across complex consumer journeys. Consolidate and unify datasets into a single view to improve your activation, analytics, and measurement directly within your cloud environment.

    LiveRamp's Data Clean Room provides a unified platform for secure data collaboration and cross-media intelligence that is interoperable across clouds and clean rooms. Trusted by global brands, publishers, and platforms, it enables marketers, publishers, and platforms to unlock actionable insights, drive better business outcomes, and stay compliant with evolving privacy standards.

    Highlights

    • Enterprise Identity: The most scalable and sustainable identity solution in the market, we help our clients create a unified, enterprise-wide customer view, augment their CDP, Cloud, and Data Platforms, and maintain addressability across digital channels independent of third-party cookies.
    • Cross-Cloud Data Collaboration: The LiveRamp Clean Room enables partners to securely join, analyze, and activate data, unlocking new value while meeting compliance and governance standards. Purpose-built for today's complex data ecosystem, its interoperable architecture enables zero-copy collaboration across all major cloud platforms - AWS, Azure, GCP, Snowflake, and Databricks. Turnkey integrations with RampID, LiveRamp Activation, and cloud clean rooms offer additional flexibility and scale.
    • Cross-Media Activation and Measurement: LiveRamp provides the expertise and technology solutions to help you activate data to more than 500+ destinations to create impactful, engaging moments with your customers. Cross-media measurement helps unlock previously inaccessible data across all forms of advertising, including TV, CTV, social media platforms, publishers, and programmatic.

    Details

    Delivery method

    Deployed on AWS

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    Pricing

    LiveRamp: Identity and Data Collaboration Platform

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    Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (2)

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    Dimension
    Description
    Cost/12 months
    AWS Embedded Identity Resolution
    Resolve up to 5M PII touchpoints monthly to LiveRamp pseudonymous identifier, RampID, powering measurement, activation, and data clean room use cases. Additional identifier types available. To be configured and executed via Private Offer
    $60,000.00
    LiveRamp Data Collaboration Platform
    Requires an active LiveRamp subscription agreement. To be configured and executed through AWS Private Offer only.
    $1.00

    Vendor refund policy

    Refunds are not available for this product.

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    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Support

    Vendor support

    Please contact your LiveRamp account team for support or reach out to awssupport@liveramp.com .

    AWS infrastructure support

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