Sold by: Adstra Marketing Data
Deployed on AWS
Connected Impulse Shoppers make purchases without much forethought or research. These consumers will change brands just for variety. They are often the first of their friends and family to try new things, and they value the convenience of buying frequently used items online to save time and money.
Overview
Connected Impulse Shoppers - US
Connected Impulse Shoppers Enable Marketers to Reach Online Shoppers Ready to Respond
Overview
Connected Impulse Shoppers make purchases without much forethought or research. These consumers will change brands just for variety. They are often the first of their friends and family to try new things, and they value the convenience of buying frequently used items online to save time and money. All data is de-identified and cannot be used to identify individual consumers.
Product Pricing
The licensing of this product allows each subscribing company to have unlimited employee users.
Trial Data
Obtain a free 30-day trial of this data product here .
Formats
This product is delivered in the following format: Pipe Delimited File
Additional Product Information
Connected Impulse Shoppers enjoy the convenience of shopping for necessities online. They make purchases without much forethought or research since convenience and variety matter to them. They view their mobile device as an extension of themselves. It keeps them connected and is often personalized to reflect their personalities. They love the value of information they find on the internet. Active social media users, they enjoy meeting new friends, networking with professional contacts, playing games, receiving exclusive news and offers for products, and gaining access to promotional events. Because they are so connected, they enjoy watching live television and video on-the-go.
Connected Impulse Shoppers live an impressive lifestyle and relish taking risks. They stay connected with their ethnic heritage but don’t give much attention to community issues.
Key Features
- Curated from multiple, unique first-party data sources.
- ALC has carefully modeled Connected Impulse Shoppers against the U.S. population. For additional modeling options, please contact AmazonSupport@alc.com .
- High-quality, individual level data.
- Includes a persistent synthetic ID which supports full data portability.
- Can be combined with other attribute data sets, including ALC Data Essentials.
- Includes United States consumers.
Benefits
- Customized data applications for marketing
- Omni-channel usage
- Updated frequently to ensure the most current consumer data
- Consistent format for easy integration
Permitted Uses
- Trial Version
- Cannot be used in production
- Cannot be shared with third parties
- Cannot be reverse engineered
Additional Information & Support
- For online information, please visit: https://www.alc.com
- For questions or support, email AmazonSupport@alc.com
Details
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Deployed on AWS
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Pricing
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Dimensions summary
This is a free trial listing with a single pricing dimension. Product Access (Units) grants you entry to the product as a subscriber. There are no tiers, usage add-ons, or size options to choose from. You pay nothing during the trial. The dimension covers access to an audience data set of consumers actively shopping online in the U.S. Because only one dimension exists, pricing does not scale or vary by quantity, feature level, or commitment.
Top-of-mind questions for buyers
One unit grants you subscriber access to the audience segment. It is not billed by record count or match volume during the trial. Access covers the data set of U.S. consumers who are actively shopping online, delivered as a targetable audience segment you can activate in your campaigns.
The audience covers U.S. individuals who are actively shopping online, combining behavioral data with deterministic demographic data. This in-market segment is updated to reflect current shopping interest. It reflects consumers, not just devices, drawn from a base of U.S.-based individuals.
No. This trial has a single access dimension with no usage add-ons or metered charges. Your cost does not scale with the number of records, matches, or activations. Access is granted at one level, so there is no threshold or overage that changes what you owe during the trial.
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Vendor refund policy
No refunds. Trial version.
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
ALC Segment H (TEST) | All historical revisions | All future revisions | Not included | Not included | ||
Data Dictionary - Personas | All historical revisions | All future revisions | Not included | Not included | ||
Orbits Data Collateral | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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Connected Impulse Shoppers make purchases without much forethought or research. These consumers will change brands just for variety. They are often the first of their friends and family to try new things, and they value the convenience of buying frequently used items online to save time and money
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