Cross-platform, multi-channel pharmaceutical sales force assistant with a flexible management system, engineered to unlock new opportunities for business growth and make a tangible impact on organizational performance.
Proxima Cloud CRM is a next-generation platform engineered to streamline sales, marketing, and field-force management for pharmaceutical companies.
Leveraging AI-driven analytics and omnichannel engagement, it automates routine tasks, enhances HCP interactions, and delivers actionable insights to support strategic decisions.
The CRM meets the highest data-security requirements, including GDPR and ISO 27001, 27701. It integrates seamlessly with leading HCP reference systems such as Axioma by Proxima, OneKey by IQVIA, and OpenData by Veeva, as well as with internal applications.
Its modular architecture and elastic scalability make it ideal for both local teams and global enterprises.
PRODUCT PACKAGES
BASIC. Improve sales force team efficiency in HCP interactions. Designed to reduce administrative work for the end users and support meaningful engagement. Includes:
HCP Management: Maintain a centralized, compliant database of healthcare professionals
CLM: Integrated visual aids and metric tracking for closed loop marketing
Field Tracking and Reporting: Real-time location monitoring, visit logging, expense management, and compliance oversight
Sample and Inventory Management: Coordination of promotional activities, sample distribution, and in-person events
Consent Management: Fully compliant data collection workflows
Visual Intelligence: Machine learning photo recognition for promotional compliance
ADVANCE. Expand capabilities with digital communication and marketing tools. Includes all Basic features, plus:
Omnichannel Marketing: Unified campaign creation and delivery across email, SMS, WhatsApp, and more
Journey Builder: Configurable rule-based workflows for personalized, event-driven HCP communications
Post-Visit Digital Surveys: Collect timely feedback after interactions
Event Management: Plan and follow up online and offline events to capture insights and build lasting engagement
ENTERPRISE. Built for bigger organizations requiring advanced functionality. Includes all Advanced features, plus:
Sales Plan Allocation: Automated quota setting and target distribution
Territory Alignment: AI-powered territory mapping and workload optimization to increase field force efficiency
With an intuitive interface, strong security framework, and seamless integrations, Proxima Cloud CRM helps teams of any size work smarter and achieve measurable business results.
WHY CHOOSE US
Proxima Research has been delivering advanced technological solutions to the healthcare industry worldwide for over 30 years. We have earned a reputation as a trusted global leader in the field.
Our software solutions are based on comprehensive data analytics and deep market research.
Our services focus on boosting operational efficiency and enabling smarter decision making to help clients achieve exceptional results.
WE PROVIDE:
RELIABILITY. Our solutions are built on cutting-edge technologies and are trusted by over 300 clients worldwide.
EXPERTISE. With over 30 years of domain knowledge, we know how to deliver best practices that optimize pharmaceutical business processes.
FLEXIBILITY. We offer a personalized approach to each partner and client.
Partnering with Proxima Research gives you a competitive edge through decades of healthcare experience and expertise, driving real, measurable business results.
Our solutions are used in 47 countries. Our global reach ensures rapid and effective adaptation to local market needs. We treat each client as a partner, providing tailored solutions and full support throughout the collaboration.
Our results-driven approach has helped over 350 partners reach new heights. We do not just follow change, we shape the future of healthcare.
Proxima Cloud CRM is the first CRM solution specifically designed for the pharmaceutical industry, meeting its unique needs effectively. It offers seamless access across any device, operating system, and country, ensuring smooth team collaboration.
Rapid deployment with a 1-click startup that gets your team operational in just 30 minutes. It's a cost-effective solution with zero implementation or maintenance costs and easy installation on any device.
Intuitive administrator panel for self-service, enhancing productivity by enabling your team to resolve many issues independently. It also provides quick and efficient technical support in multiple languages, catering to your global team and customers.
Get personalized pricing in minutes - New
If qualified, an express private offer gets you custom pricing and terms. Finalize your purchase in the AWS Marketplace console.
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Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Basic license for Proxima Cloud CRM, with the core pharma field-force toolkit: HCP management, closed-loop marketing (CLM), field activity tracking, sample management, consent management and visual intelligence. Best for teams that dont need omnichannel marketing or territory alignment, which are available in the Advanced and Enterprise editions. Purchase one unit per user.
$57.00
Advanced per user
Advanced license for Proxima Cloud CRM: everything in Basic, plus omnichannel marketing, journey builder workflows, post-visit digital surveys and event management. Built for teams that combine field visits with digital campaigns and remote engagement with healthcare professionals. Purchase one unit per user. Get up to 25% volume discount by requesting an Express Private Offer.
$88.00
Enterprise per user
Enterprise license for Proxima Cloud CRM: everything in Advanced, plus AI-powered Sales Plan Allocation and Territory Alignment. Built for teams that need automated quota setting, target distribution or AI-driven territory mapping. Purchase one unit per user. Get up to 25% volume discount by requesting an Express Private Offer.
$124.00
Basic 50-user pack
Get a volume discount: 50 Basic user licenses for Proxima Cloud CRM at $52 per user per month instead of $57 for individual Basic licenses. From 46 users, one pack costs less than buying licenses one by one. Every user in the pack gets the full Basic plan: core pharma field-force tools including HCP management, CLM, field tracking, sample management, consent management and visual intelligence. Purchase one unit for every 50 users and combine packs with individual Basic licenses for the remaining users. Example: a team of 60 users needs 1 pack plus 10 individual Basic licenses.
$2,600.00
Advanced 50-user pack
Get a volume discount: 50 Advanced user licenses for Proxima Cloud CRM at $78 per user per month instead of $88 for individual Advanced licenses. From 45 users, one pack costs less than buying licenses one by one. Every user in the pack gets the full Advanced plan: everything in Basic plus omnichannel marketing, journey builder workflows, post-visit digital surveys and event management. Purchase one unit for every 50 users and combine packs with individual Advanced licenses for the remaining users. Example: a team of 60 users needs 1 pack plus 10 individual Advanced licenses.
$3,900.00
Enterprise 50-user pack
Get a volume discount: 50 Enterprise user licenses for Proxima Cloud CRM at $114 per user per month instead of $124 for individual Enterprise licenses. From 46 users, one pack costs less than buying licenses one by one. Every user in the pack gets the full Enterprise plan: everything in Advanced plus AI-powered Sales Plan Allocation and Territory Alignment. Purchase one unit for every 50 users and combine packs with individual Enterprise licenses for the remaining users. Example: a team of 60 users needs 1 pack plus 10 individual Enterprise licenses.
Pricing centers on three per-user license tiers: Basic, Advanced, and Enterprise. Each tier adds more capabilities, and you buy one unit per user. For larger teams, 50-user packs offer a lower per-user rate; you can mix packs with individual licenses to cover remaining users. On top of licenses, usage add-ons are billed separately. These include the Photo AI Recognition Enablement Package, extra AI model training, photo recognition overage, and digital traffic plus AI usage beyond included allowances. Licenses cover named users; add-ons scale with your AI and omni-channel usage.
Top-of-mind questions for buyers
What distinguishes the three per-user license tiers?
Basic covers core field-force tools: HCP management, CLM, field tracking, sample management, consent management, and visual intelligence. Advanced adds omnichannel marketing, journey builder workflows, post-visit digital surveys, and event management. Enterprise adds AI-powered Sales Plan Allocation and Territory Alignment for automated quota setting and territory mapping.
When should I buy a 50-user pack instead of individual licenses?
Each pack covers 50 users at a lower per-user rate than individual licenses of the same tier. Buy one pack per 50 users, then add individual licenses for any remainder. For example, 60 users need one pack plus 10 individual licenses of the same tier.
What happens if my photo recognition or digital traffic use exceeds the package allowance?
The Photo AI Recognition Enablement Package trains a model on 1,000 photos and recognizes 5,000. Beyond that, overage bills for every additional 1,000 photos processed. Extra model training bills per additional 1,000 training photos. Omni-channel traffic and AI usage above packages bills per unit.
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Enablement & Success Suite for Proxima Cloud CRM offers an end-to-end professional service and support package that accelerates implementation, ensures smooth onboarding, and enhances ongoing success. The suite includes multiple support tiers—Managed Services and Professional Services—tailored to meet the needs of administrators and end users alike. Customers benefit from hands-on training, guided onboarding, CRM customization, and access to expert consultants. Whether you require basic assistance or dedicated technical support, our suite delivers the structure and service levels needed to drive CRM adoption and maximize performance from day one.
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Pharmaceutical CRM Software Market Size, Trends and Insights By Deployment Type (On-Premises CRM Software, Cloud-Based CRM Software), By Application (Sales Force Automation (Reps), Clinical Trial Solutions (Recruitment, ePRO, EDC), Medical Affairs (KOL engagement, analytics), Pharmacovigilance/R&D), By Customer (Small Enterprise, Medium Enterprise, Large Enterprise), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2025 - 2034
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