Sold by: Phrase
Deployed on AWS
Phrase is a world leader in translation technology. The Phrase Localization Platform automates, manages, and translates content for deeper customer connections and faster business growth.
4.5
Overview
Named the Leader in the first Forrester Wave for the language technology space.
Phrase is a leading translation management platform, offering a comprehensive suite of connected translation tools thats intuitive to use and simple to integrate.
We are transforming language technology with our AI platform to give people the content they need, in the language they speak.
Whether its for digital products like an app or website, marketing collateral, legal literature, internal comms or customer service messaging, Phrase ensures that content always hits its mark by being on brand, consistent, and culturally resonant.
This allows global businesses to form meaningful connections with millions of people, wherever they are. We help organizations like Uber, Shopify, Volkswagen, and thousands of others engage their customers at scale to accelerate growth.
Please contact awsmarketplace@phrase.com to request a private offer.
Highlights
- Phrase TMS: Our platform offers a centralized place to manage all linguistic assets, such glossaries, termbases, and translation memories, so terminology, tone of voice, and preferred language can be mobilized across the business.
- Phrase Orchestrator: Use this drag-and-drop capability to build sophisticated workflows across the Platform without code or developers (or use templates to get started quickly). This no-code workflow builder breaks down complexities by automating project management and linguistic tasks, and setting deadlines.
- Phrase Language AI: Our advanced machine translation solution integrates deeply with Amazon Translate and other leading MT engines. It selects the best engine for each task based on project context, considering language pair and content type. MT output can also be customized to understand company terminology and linguistic and cultural nuance, so you can translate more without sacrificing quality or meaning.
Details
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Phrase | Variable licensing fees, please contact awsmarketplace@phrase.com | $52,740.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Support
Vendor support
For support, please reach out to Phrase using the link below: https://support.phrase.com/hc/en-us/
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Phrase
By Smartling, Inc.
By Unbabel
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Centralized Linguistic Asset Management
Centralized management of linguistic assets including glossaries, termbases, and translation memories to maintain consistent terminology, tone of voice, and preferred language across the organization.
No-Code Workflow Automation
Drag-and-drop workflow builder enabling creation of sophisticated workflows across the platform without requiring code or developer resources, with pre-built templates and automated project management capabilities.
Intelligent Machine Translation Engine Selection
Advanced machine translation solution that integrates with Amazon Translate and other leading MT engines, automatically selecting the optimal engine based on project context, language pair, and content type.
Customizable Machine Translation Output
Machine translation output customization capability that incorporates company-specific terminology, linguistic nuance, and cultural context to maintain quality and meaning in translated content.
Multi-Channel Content Localization
Support for localizing diverse content types including digital products, websites, applications, marketing collateral, legal documentation, internal communications, and customer service messaging.
Translation Management System
Turnkey translation management system offering workflow automation, translator tools, translation management, reporting, and integrated translation solutions including machine translation and AI-powered translation capabilities.
Content Ingestion Automation
Multiple connectivity options including customizable API, connector ecosystem with 50+ integrations, and Global Delivery Network proxy solution to achieve 99.9% content ingestion automation.
AI and Machine Learning Integration
Integrated generative AI and machine learning solutions embedded into translation workflows, including AI-powered human translation delivering human-quality output.
Multi-Language Localization
Support for translating and localizing content into any language across any media format at enterprise scale.
Quality Measurement and Improvement
Measurement and improvement of translation quality at enterprise scale with reporting and analytics capabilities.
AI-Powered Translation Engine
Blend of purpose-built artificial intelligence with human review layered where needed for translation processing
Customizable Glossaries and Tone Controls
Customizable glossaries and sophisticated tone of voice controls to maintain brand consistency across multiple languages
Workflow Customization
Customizable workflows that adapt to changing business goals and requirements
Comprehensive Quality and Budget Reporting
Comprehensive reporting providing visibility into translation quality metrics and budget spend tracking
Data Security and Compliance
ISO-27001 certification with GDPR and CCPA compliance, robust data encryption and anonymization capabilities
Standard contract
No
No
Customer reviews
Alice Mishra
Collaborating on large translation projects has boosted consistency and streamlined daily work
Reviewed on Mar 10, 2026
Review from a verified AWS customer
What is our primary use case?
Phrase Localization Platform has been my main tool from the very beginning because I found the interface to be very intuitive and user-friendly, and the entire user experience to be very smooth, with robust translation memory and term-based tools. I appreciate the ability to transition seamlessly between web-based and desktop editors while collaborating with other translators, proofreaders, or project managers, which is brilliant and a huge time saver, especially compared to other tools.
I use Phrase Localization Platform daily in my day-to-day work to translate and review translations from my colleagues, handling around 70,000 words per month. It is a great tool in the project design part, and from my experience, it is linguistic and very user-friendly, with an interface that is very easy to use and customize.
What is most valuable?
Phrase Localization Platform's best features include creating users with priorities, clear analysis, a user-friendly interface, robust translation memory and term-based tools, and seamless translation between web-based and desktop editors.
I particularly value the translation memory and term-based tools, as I love the ability to transition seamlessly between web-based and desktop editors. This makes it very easy to collaborate with other translators, proofreaders, and project managers, which has been a significant time saver.
The quality assurance tasks, distribution plus warnings, and analysis are excellent, and the terminology management is also outstanding.
Phrase Localization Platform has impacted my organization by increasing our system cost considerably and generally slowing down the process of launching projects.
What needs improvement?
Phrase Localization Platform can be improved by having tags automatically arranged even if not put in order manually.
I would suggest that more management features such as translator availability or invoicing are necessary.
Phrase Localization Platform needs additional improvements as translators should have access to the source file within the tool.
For how long have I used the solution?
I have been working in my current field for six years.
What do I think about the stability of the solution?
Phrase Localization Platform is very stable, with no downtime noticed or lagging.
What do I think about the scalability of the solution?
Phrase Localization Platform's scalability is highly effective, as it handles my organization's growth efficiently.
How are customer service and support?
Phrase Localization Platform's customer support is very responsive and helpful.
I rate the customer support nine out of ten because of their fast response time.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I previously used SDL Trados Studio .
I switched from SDL Trados Studio to Phrase Localization Platform because the cost was higher with SDL Trados Studio, and the features are more complicated, making it not easy to use.
What was our ROI?
I have seen a return on investment, as it is beneficial to be granted the license by the company, which means I do not have to spend money on a license while enjoying the CAT tool. Faster work means more projects completed in the same time, which results in more income. Easy terminology management improves the consistency and quality of translations. I have been able to recruit and reach more new clients. Phrase Localization Platform is easy to use, and I provide high-quality translation for my clients. It ensures consistency, and my clients appreciate my good work with the help of this tool.
What's my experience with pricing, setup cost, and licensing?
Phrase Localization Platform is a very cost-effective and affordable tool based on my experience with pricing, setup cost, and licensing.
Which other solutions did I evaluate?
Before choosing Phrase Localization Platform, I evaluated other options such as MemoQ and Smartling .
What other advice do I have?
Phrase Localization Platform is perfect for long projects where a whole team of translators and revisers have to work together. It is very convenient as it saves time and ensures the good quality of the target text. It makes working with terminology really simple, as it is easy to add terms to the translation memory.
Phrase Localization Platform stands out because it can be used in any browser. Thanks to its mobile app, it is easy to accept and review the work that translators are assigned. I give this product an overall rating of nine out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Evren B.
Excellent Academic Support and Hands-On CAT Tool Experience
Reviewed on Feb 25, 2026
Review provided by G2
What do you like best about the product?
Academic support from Phrase is a great chance for translation studies students. Thanks to Phrase, our students can gain experience with CAT tools.
What do you dislike about the product?
Nothing to complain about. They respond very quickly, and they have many solutions for everyone.
What problems is the product solving and how is that benefiting you?
CAT tools are generally expensive to use. Alternative CAT tools also don’t really provide the kind of academic support students need, even though the Phrase team has already considered positioning this solution as a form of academic support.
Laura R.
Clear, Accessible Layout Makes the Platform Easy to Use
Reviewed on Feb 23, 2026
Review provided by G2
What do you like best about the product?
The website offers a clear, accesible layout, which makes it pleasurable to work with. It has great shortcuts for adding/deleting tags in the CAT editor. The pre-translate option is great as well.
What do you dislike about the product?
Spanish translation of the platform has several mistakes. Also, there are some options or elements that aren't even translated. It is quite distracting. The LQA option is rather uncomfortable to use, and the ortography mistakes that the tool spots in languages that are not English are sometimes incorrect, or sometimes not even recognized.
What problems is the product solving and how is that benefiting you?
Phrase is helping our organization to have a clearer wordcount for each file we deliver. It also enables another path of communication with our freelance translators and shows useful information for them, which prevents our team from sending lots of inquiries via email.
Translation and Localization
Sophisticated but unstable
Reviewed on Feb 05, 2026
Review provided by G2
What do you like best about the product?
Very advanced automation features, specifically the APC that lets me connect to the FTP server and scans it periodically which saves a hours every day when creating projects, analyses and delivery.
What do you dislike about the product?
The platform is not very stable - there are various features that periodically stop working, for example the "Quotes" tab in Phrase analytics, there are notification blackouts several times a year, new features and UI updates are sometimes added without being mentioned in Release notes and so on.
What problems is the product solving and how is that benefiting you?
We saved a lot of time not having to create projects manually each time.
Consumer Services
Intuitive Interface and Streamlined Workflows
Reviewed on Feb 04, 2026
Review provided by G2
What do you like best about the product?
Very intuitive interface and streamlined workflows
What do you dislike about the product?
Prompting within the AI functionalities still isn’t fully in place.
What problems is the product solving and how is that benefiting you?
All-in-one place for localisation purposes for the company