Sold by: Phrase
Deployed on AWS
Phrase is a world leader in translation technology. The Phrase Localization Platform automates, manages, and translates content for deeper customer connections and faster business growth.
Overview
Named the Leader in the first Forrester Wave for the language technology space.
Phrase is a leading translation management platform, offering a comprehensive suite of connected translation tools thats intuitive to use and simple to integrate.
We are transforming language technology with our AI platform to give people the content they need, in the language they speak.
Whether its for digital products like an app or website, marketing collateral, legal literature, internal comms or customer service messaging, Phrase ensures that content always hits its mark by being on brand, consistent, and culturally resonant.
This allows global businesses to form meaningful connections with millions of people, wherever they are. We help organizations like Uber, Shopify, Volkswagen, and thousands of others engage their customers at scale to accelerate growth.
Please contact awsmarketplace@phrase.com to request a private offer.
Highlights
- Phrase TMS: Our platform offers a centralized place to manage all linguistic assets, such glossaries, termbases, and translation memories, so terminology, tone of voice, and preferred language can be mobilized across the business.
- Phrase Orchestrator: Use this drag-and-drop capability to build sophisticated workflows across the Platform without code or developers (or use templates to get started quickly). This no-code workflow builder breaks down complexities by automating project management and linguistic tasks, and setting deadlines.
- Phrase Language AI: Our advanced machine translation solution integrates deeply with Amazon Translate and other leading MT engines. It selects the best engine for each task based on project context, considering language pair and content type. MT output can also be customized to understand company terminology and linguistic and cultural nuance, so you can translate more without sacrificing quality or meaning.
Details
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Phrase | Variable licensing fees, please contact awsmarketplace@phrase.com | $52,740.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Support
Vendor support
For support, please reach out to Phrase using the link below: https://support.phrase.com/hc/en-us/
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Phrase
By Smartling, Inc.
By Unbabel
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Translation Management
Centralized platform for managing linguistic assets like glossaries, termbases, and translation memories across an organization
Workflow Automation
Drag-and-drop workflow builder enabling sophisticated translation project management without coding or developer intervention
Machine Translation Integration
Advanced AI-powered translation solution that integrates with multiple machine translation engines and selects optimal translation engine based on language pair and content type
Machine Translation Customization
Capability to customize machine translation output to understand company-specific terminology and linguistic nuances
Multi-Engine Translation Support
Ability to integrate and leverage multiple machine translation engines simultaneously for enhanced translation accuracy
Machine Translation Technology
Integrates generative AI and machine learning algorithms for automated translation workflows
Translation Management System
Comprehensive platform with workflow automation, translator tools, and reporting capabilities
Content Ingestion Automation
Supports multiple connectivity options with 99.9% content ingestion automation through API, connector ecosystem, and translation proxy solution
Integration Capabilities
Offers customizable API and connector ecosystem with over 50 integration options for seamless tech stack compatibility
Translation Quality Measurement
Provides advanced mechanisms to measure and improve translation quality at enterprise scale using AI-driven techniques
Machine Translation Technology
Advanced AI-powered translation platform with purpose-built machine learning algorithms
Language Processing Workflow
Hybrid translation approach combining AI technology with human linguistic expertise
Data Security Compliance
ISO-27001 certified platform with robust data encryption and anonymization capabilities
Content Type Scalability
Adaptive translation workflows supporting multiple content types and multilingual support
Linguistic Customization
Customizable glossaries and sophisticated tone of voice controls for precise language translation
Standard contract
No
No
Customer reviews
0 ratings
0 AWS reviews
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1224 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Financial Services
Intuitive and User-Friendly Localization Platform
Reviewed on Nov 10, 2025
Review provided by G2
What do you like best about the product?
It is quite intuitive to use this software. Most of the localization platforms look similar but there are some tools that I find it inconvenient to use. Phrase isn’t the case.I could see the doc when the revision are applied, QA was easy and TM was visible.
What do you dislike about the product?
I didn’t find anything I dislike. It is easy and comfortable to work on translations on Phrase.
What problems is the product solving and how is that benefiting you?
I often use Phrase and easily complete my tasks. The layout is easy to track and the function buttons are easy to understand.
Haruko K.
Great overall but Need quick non-file-upload translation & text recognition
Reviewed on Nov 08, 2025
Review provided by G2
What do you like best about the product?
Light load on PC. Very easy-to-understand UI. Good functions & services, including built-in MT. Great & timely customer service.
What do you dislike about the product?
Always have to upload files - it'd be great if you could directly type in source texts for quick translation. It'd be even more wonderful if Phrase could recognise texts from PDF or image files.
What problems is the product solving and how is that benefiting you?
As a translator, it saves me lots of time and effort building my own term/phrase base. No need to look up/search past translation works for reference. The word/character count function is particularly useful, especially for translating Excel or PowerPoint files, as I charge my clients based on word/character counts and it saves lots of time to create invoices.
Larissa M.
Phrase fits well for our needs, but some features lack better structure
Reviewed on Nov 07, 2025
Review provided by G2
What do you like best about the product?
Phrase successfully separates strings and their translations, with easy management of the multiple languages required. We use it daily for new or updated translations. Customer support was agile and assertive when I needed to recover some translations I had mistakenly deleted.
What do you dislike about the product?
The interface for translators could benefit from better approaches. There is no way to batch upload screenshots to contextualize translators better. I'm not sure if there is a way to integrate Figma for this. Our product lacks real-time integration, and we have to upload new translations manually; however, I'm not fully aware of the explanation behind this.
What problems is the product solving and how is that benefiting you?
Phrase removed the AI translation suggestions for our plan. For me, not having at least a small amount of it and showing how an upgrade for this could have benefits, the platform won't have the workers asking for the upgrade. This can also apply for other types of use/integration we don't even know exist or how we could plan to implement.
Computer Software
Empowers Collaboration Across Teams, But Room for Refinement
Reviewed on Nov 07, 2025
Review provided by G2
What do you like best about the product?
It allowed us to move from a completely antiquated workflow for translation and term management to use a collaborative tool than many roles within the company can use. This also meant that we could get "non technical" people involved in the process, which allowed Product Management to better work together and keep the workload transparent. It is now a tool we use daily. It also took minimal time to set up and get started, which was why we tried it in the first place.
What do you dislike about the product?
Probably because of the complexity of what the tool can do, automate and configure finding your way into using the software comes with a bit of a learning curve. To pick out one example, when the list of keys (in Phrase Strings) on the right side of the screen is filtered, you don't easily see that which can lead to the user thinking a key is not there, when in fact it is just hidden from view. In general, a "decluttering" of the UI for what you need for daily use of the tool would be appreciated in all areas of the product.
What problems is the product solving and how is that benefiting you?
We have multiple translators contributing to the localization and previously had no tool for transparent collaboration. This has completely changed since we introduced Phrase.
Olga K.
Comprehensive Language Support, But Needs Memory Fixes
Reviewed on Nov 07, 2025
Review provided by G2
What do you like best about the product?
I love that the Phrase Localization Platform supports all languages, allowing me to localize UI strings into 50 different languages effectively. This feature greatly enhances the platform's versatility and scalability, making it incredibly valuable for projects requiring extensive linguistic coverage.
What do you dislike about the product?
I am frustrated that the Translation Memory in Phrase Localization Platform cannot be set to zero. There were segments added by mistake, and I am unable to revoke or remove them. This limitation makes it challenging to manage translations accurately and can lead to clutter or errors accumulating over time.
What problems is the product solving and how is that benefiting you?
I use the Phrase Localization Platform to localize UI strings into 50 languages, ensuring broad language support. However, setting Translation Memory to zero isn't possible, leading to accidental segment additions that can't be revoked.