Sold by: Phrase
Deployed on AWS
Phrase is a world leader in translation technology. The Phrase Localization Platform automates, manages, and translates content for deeper customer connections and faster business growth.
4.5
Overview
Named the Leader in the first Forrester Wave for the language technology space.
Phrase is a leading translation management platform, offering a comprehensive suite of connected translation tools thats intuitive to use and simple to integrate.
We are transforming language technology with our AI platform to give people the content they need, in the language they speak.
Whether its for digital products like an app or website, marketing collateral, legal literature, internal comms or customer service messaging, Phrase ensures that content always hits its mark by being on brand, consistent, and culturally resonant.
This allows global businesses to form meaningful connections with millions of people, wherever they are. We help organizations like Uber, Shopify, Volkswagen, and thousands of others engage their customers at scale to accelerate growth.
Please contact awsmarketplace@phrase.com to request a private offer.
Highlights
- Phrase TMS: Our platform offers a centralized place to manage all linguistic assets, such glossaries, termbases, and translation memories, so terminology, tone of voice, and preferred language can be mobilized across the business.
- Phrase Orchestrator: Use this drag-and-drop capability to build sophisticated workflows across the Platform without code or developers (or use templates to get started quickly). This no-code workflow builder breaks down complexities by automating project management and linguistic tasks, and setting deadlines.
- Phrase Language AI: Our advanced machine translation solution integrates deeply with Amazon Translate and other leading MT engines. It selects the best engine for each task based on project context, considering language pair and content type. MT output can also be customized to understand company terminology and linguistic and cultural nuance, so you can translate more without sacrificing quality or meaning.
Details
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Phrase | Variable licensing fees, please contact awsmarketplace@phrase.com | $52,740.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Support
Vendor support
For support, please reach out to Phrase using the link below: https://support.phrase.com/hc/en-us/
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Phrase
By Smartling, Inc.
By Unbabel
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Translation Management
Centralized platform for managing linguistic assets like glossaries, termbases, and translation memories across an organization
Workflow Automation
Drag-and-drop workflow builder enabling sophisticated translation project management without coding or developer intervention
Machine Translation Integration
Advanced AI-powered translation solution that integrates with multiple machine translation engines and selects optimal translation engine based on language pair and content type
Machine Translation Customization
Capability to customize machine translation output to understand company-specific terminology and linguistic nuances
Multi-Engine Translation Support
Ability to integrate and leverage multiple machine translation engines simultaneously for enhanced translation accuracy
Machine Translation Technology
Integrates generative AI and machine learning algorithms for automated translation workflows
Translation Management System
Comprehensive platform with workflow automation, translator tools, and reporting capabilities
Content Ingestion Automation
Supports multiple connectivity options with 99.9% content ingestion automation through API, connector ecosystem, and translation proxy solution
Integration Capabilities
Offers customizable API and connector ecosystem with over 50 integration options for seamless tech stack compatibility
Translation Quality Measurement
Provides advanced mechanisms to measure and improve translation quality at enterprise scale using AI-driven techniques
Machine Translation Technology
Advanced AI-powered translation platform with purpose-built machine learning algorithms
Language Processing Workflow
Hybrid translation approach combining AI technology with human linguistic expertise
Data Security Compliance
ISO-27001 certified platform with robust data encryption and anonymization capabilities
Content Type Scalability
Adaptive translation workflows supporting multiple content types and multilingual support
Linguistic Customization
Customizable glossaries and sophisticated tone of voice controls for precise language translation
Standard contract
No
No
Customer reviews
Max X.
Streamlines Localization with Unified Workflow
Reviewed on Jan 26, 2026
Review provided by G2
What do you like best about the product?
I like how the Phrase Localization Platform brings everyone involved in localization into a smooth workflow. It really stands out in how it removes a lot of the friction that usually comes with localization. Instead of having developers, project managers, and translators working in separate tools and passing files back and forth, everyone works in the same platform with clear roles and visibility. I also appreciate how we could decide to import things gradually, and that transition was smooth.
What do you dislike about the product?
Some workflows around bulk actions can require a lot of clicks, that could be simplified.
What problems is the product solving and how is that benefiting you?
Phrase Localization Platform streamlines our localization workflow, reducing errors and time consumption. It unifies developers, PMs, and translators in one platform, eliminating friction and enhancing visibility.
Translation and Localization
Straightforward Job Portal with a Seamless CAT Tool Transition
Reviewed on Jan 23, 2026
Review provided by G2
What do you like best about the product?
Receiving and delivering jobs through the portal is a very straightforward process, and the transition into the CAT tool is seamless. The interface is also visually appealing, clean, and easy on the eyes, which makes the overall experience pleasant and simple to navigate.
What do you dislike about the product?
I can’t point to anything specific that I disliked, and I didn’t run into any major or core issues while using it.
What problems is the product solving and how is that benefiting you?
Phrase Localization Platform helps address the complexity of managing localization projects by bringing workflows, assets, and communication together in one place. It streamlines job assignment, file handling, and CAT tool integration, reducing manual effort and lowering the risk of errors. As a result, I can manage projects more efficiently, keep consistency across languages, and spend more time on quality, timelines, and stakeholder coordination instead of day-to-day operational overhead.
Arvis C.
Very easy to use
Reviewed on Jan 16, 2026
Review provided by G2
What do you like best about the product?
I really enjoy using the translation changes feature because it lets me see the edits I’ve made to the automated MT solution. Also, if a revisor doesn’t send feedback about a translation, I can still review everything that was changed by using this feature.
What do you dislike about the product?
I wouldn’t say that I dislike anything about it. Of all the CAT tools my university has told me about, this is the one I like the most, mainly because it’s so easy to use.
What problems is the product solving and how is that benefiting you?
I appreciate that I can access my account through the web. This means I can use the tool on any device, whereas other tools are only accessed through a desktop app.
Alexander D.
Easy Setup, but Unhelpful Support and File/Segmentation Issues
Reviewed on Jan 13, 2026
Review provided by G2
What do you like best about the product?
Easy to use from a project setup, and organization of platform is easy to find translation requests
What do you dislike about the product?
Customer support is not helpful, multiple times we have ran into issues with either segmentation or particular file types not working, and they have not help resolve it.
Phrase Orchestrator is interesting but doesn't seem ready to be fully used
Phrase Orchestrator is interesting but doesn't seem ready to be fully used
What problems is the product solving and how is that benefiting you?
Solves using MTPE as a workflow, but doesn't solve any file type issues
Sojung P.
Translation efficiency improvement, but there is an issue of original text loss.
Reviewed on Jan 12, 2026
Review provided by G2
What do you like best about the product?
It's useful for translating large volumes. After translating into the target language, there's no need for separate document editing. I really like that when exporting after translation, it follows the original document's formatting exactly. It's also great that when translating tables or diagrams, you can check in the preview if the target text fits well into shapes, etc. It's convenient to be able to adjust the text appropriately while checking the status through the preview.
What do you dislike about the product?
There was an issue where some text was lost in the document containing diagrams. Therefore, I had to check every time to ensure that no translation content was missing. Also, it would be nice to have a feature to hide tags that often get in the way in the editor. The menu had many options like TMS, Strings, Orchestrator, which was a bit confusing.
What problems is the product solving and how is that benefiting you?
It is useful for translating large volumes and requires no document editing after translation. When exporting after translation, it follows the original document's formatting exactly. When translating tables or diagrams, you can easily check and adjust the text position through a preview.