Sold by: Phrase
Deployed on AWS
Phrase is a world leader in translation technology. The Phrase Localization Platform automates, manages, and translates content for deeper customer connections and faster business growth.
4.5
Overview
Named the Leader in the first Forrester Wave for the language technology space.
Phrase is a leading translation management platform, offering a comprehensive suite of connected translation tools thats intuitive to use and simple to integrate.
We are transforming language technology with our AI platform to give people the content they need, in the language they speak.
Whether its for digital products like an app or website, marketing collateral, legal literature, internal comms or customer service messaging, Phrase ensures that content always hits its mark by being on brand, consistent, and culturally resonant.
This allows global businesses to form meaningful connections with millions of people, wherever they are. We help organizations like Uber, Shopify, Volkswagen, and thousands of others engage their customers at scale to accelerate growth.
Please contact awsmarketplace@phrase.com to request a private offer.
Highlights
- Phrase TMS: Our platform offers a centralized place to manage all linguistic assets, such glossaries, termbases, and translation memories, so terminology, tone of voice, and preferred language can be mobilized across the business.
- Phrase Orchestrator: Use this drag-and-drop capability to build sophisticated workflows across the Platform without code or developers (or use templates to get started quickly). This no-code workflow builder breaks down complexities by automating project management and linguistic tasks, and setting deadlines.
- Phrase Language AI: Our advanced machine translation solution integrates deeply with Amazon Translate and other leading MT engines. It selects the best engine for each task based on project context, considering language pair and content type. MT output can also be customized to understand company terminology and linguistic and cultural nuance, so you can translate more without sacrificing quality or meaning.
Details
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Introducing multi-product solutions
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Phrase | Variable licensing fees, please contact awsmarketplace@phrase.com | $52,740.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Support
Vendor support
For support, please reach out to Phrase using the link below: https://support.phrase.com/hc/en-us/
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Phrase
By Smartling, Inc.
By Unbabel
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Centralized Linguistic Asset Management
Centralized management of linguistic assets including glossaries, termbases, and translation memories to maintain consistent terminology, tone of voice, and preferred language across the organization.
No-Code Workflow Automation
Drag-and-drop workflow builder enabling creation of sophisticated workflows across the platform without requiring code or developer resources, with pre-built templates and automated project management capabilities.
Intelligent Machine Translation Engine Selection
Advanced machine translation solution that integrates with Amazon Translate and other leading MT engines, automatically selecting the optimal engine based on project context, language pair, and content type.
Customizable Machine Translation Output
Machine translation output customization capability that incorporates company-specific terminology, linguistic nuance, and cultural context to maintain quality and meaning in translated content.
Multi-Channel Content Localization
Support for localizing diverse content types including digital products, websites, applications, marketing collateral, legal documentation, internal communications, and customer service messaging.
Translation Management System
Turnkey translation management system offering workflow automation, translator tools, translation management, reporting, and integrated translation solutions including machine translation and AI-powered translation capabilities.
Content Ingestion Automation
Multiple connectivity options including customizable API, connector ecosystem with 50+ integrations, and Global Delivery Network proxy solution to achieve 99.9% content ingestion automation.
AI and Machine Learning Integration
Integrated generative AI and machine learning solutions embedded into translation workflows, including AI-powered human translation delivering human-quality output.
Multi-Language Localization
Support for translating and localizing content into any language across any media format at enterprise scale.
Quality Measurement and Improvement
Measurement and improvement of translation quality at enterprise scale with reporting and analytics capabilities.
AI-Powered Translation Engine
Blend of purpose-built artificial intelligence with human review layered where needed for translation processing
Customizable Glossaries and Tone Controls
Customizable glossaries and sophisticated tone of voice controls to maintain brand consistency across multiple languages
Workflow Customization
Customizable workflows that adapt to changing business goals and requirements
Comprehensive Quality and Budget Reporting
Comprehensive reporting providing visibility into translation quality metrics and budget spend tracking
Data Security and Compliance
ISO-27001 certification with GDPR and CCPA compliance, robust data encryption and anonymization capabilities
Standard contract
No
No
Customer reviews
Translation and Localization
Sophisticated but unstable
Reviewed on Feb 05, 2026
Review provided by G2
What do you like best about the product?
Very advanced automation features, specifically the APC that lets me connect to the FTP server and scans it periodically which saves a hours every day when creating projects, analyses and delivery.
What do you dislike about the product?
The platform is not very stable - there are various features that periodically stop working, for example the "Quotes" tab in Phrase analytics, there are notification blackouts several times a year, new features and UI updates are sometimes added without being mentioned in Release notes and so on.
What problems is the product solving and how is that benefiting you?
We saved a lot of time not having to create projects manually each time.
Consumer Services
Intuitive Interface and Streamlined Workflows
Reviewed on Feb 04, 2026
Review provided by G2
What do you like best about the product?
Very intuitive interface and streamlined workflows
What do you dislike about the product?
Prompting within the AI functionalities still isn’t fully in place.
What problems is the product solving and how is that benefiting you?
All-in-one place for localisation purposes for the company
Michal G.
Intuitive and Time-Saving for Translation Agencies
Reviewed on Feb 02, 2026
Review provided by G2
What do you like best about the product?
I like that the Phrase Localization Platform is intuitive to use both for me and our translators. It's valuable because it minimizes friction and ensures that translators aren't discouraged by a poor design. For me, it's easy to learn and makes onboarding new team members quick. I appreciate that it's cloud-based and offers workflow automation, like passing projects from translator to editor, saving us manual work. There are no limits on the number of translators, which means we aren't restricted by the number of licenses as with Trados or memoQ. The initial setup was super easy.
What do you dislike about the product?
There's no way to 'preview' how a file is processed before sending it to the platform, which uses the word count volume allocated to our account. This is especially tricky with more complex files, like Shopify CSV exports or JSON files. With large volumes, this can quickly mean the allocated word count is gone without us doing a single project. We're also missing some QC features, like ignoring segments that are the same as the source when that is the exact content of a TB entry.
What problems is the product solving and how is that benefiting you?
It saves us time with cloud-based workflow automation, eliminating manual project transfers. It also supports translators without CAT tools.
Max X.
Streamlines Localization with Unified Workflow
Reviewed on Jan 26, 2026
Review provided by G2
What do you like best about the product?
I like how the Phrase Localization Platform brings everyone involved in localization into a smooth workflow. It really stands out in how it removes a lot of the friction that usually comes with localization. Instead of having developers, project managers, and translators working in separate tools and passing files back and forth, everyone works in the same platform with clear roles and visibility. I also appreciate how we could decide to import things gradually, and that transition was smooth.
What do you dislike about the product?
Some workflows around bulk actions can require a lot of clicks, that could be simplified.
What problems is the product solving and how is that benefiting you?
Phrase Localization Platform streamlines our localization workflow, reducing errors and time consumption. It unifies developers, PMs, and translators in one platform, eliminating friction and enhancing visibility.
Translation and Localization
Straightforward Job Portal with a Seamless CAT Tool Transition
Reviewed on Jan 23, 2026
Review provided by G2
What do you like best about the product?
Receiving and delivering jobs through the portal is a very straightforward process, and the transition into the CAT tool is seamless. The interface is also visually appealing, clean, and easy on the eyes, which makes the overall experience pleasant and simple to navigate.
What do you dislike about the product?
I can’t point to anything specific that I disliked, and I didn’t run into any major or core issues while using it.
What problems is the product solving and how is that benefiting you?
Phrase Localization Platform helps address the complexity of managing localization projects by bringing workflows, assets, and communication together in one place. It streamlines job assignment, file handling, and CAT tool integration, reducing manual effort and lowering the risk of errors. As a result, I can manage projects more efficiently, keep consistency across languages, and spend more time on quality, timelines, and stakeholder coordination instead of day-to-day operational overhead.