Sold by: Phrase
Deployed on AWS
Phrase is a world leader in translation technology. The Phrase Localization Platform automates, manages, and translates content for deeper customer connections and faster business growth.
4.5
Overview
Named the Leader in the first Forrester Wave for the language technology space.
Phrase is a leading translation management platform, offering a comprehensive suite of connected translation tools thats intuitive to use and simple to integrate.
We are transforming language technology with our AI platform to give people the content they need, in the language they speak.
Whether its for digital products like an app or website, marketing collateral, legal literature, internal comms or customer service messaging, Phrase ensures that content always hits its mark by being on brand, consistent, and culturally resonant.
This allows global businesses to form meaningful connections with millions of people, wherever they are. We help organizations like Uber, Shopify, Volkswagen, and thousands of others engage their customers at scale to accelerate growth.
Please contact awsmarketplace@phrase.com to request a private offer.
Highlights
- Phrase TMS: Our platform offers a centralized place to manage all linguistic assets, such glossaries, termbases, and translation memories, so terminology, tone of voice, and preferred language can be mobilized across the business.
- Phrase Orchestrator: Use this drag-and-drop capability to build sophisticated workflows across the Platform without code or developers (or use templates to get started quickly). This no-code workflow builder breaks down complexities by automating project management and linguistic tasks, and setting deadlines.
- Phrase Language AI: Our advanced machine translation solution integrates deeply with Amazon Translate and other leading MT engines. It selects the best engine for each task based on project context, considering language pair and content type. MT output can also be customized to understand company terminology and linguistic and cultural nuance, so you can translate more without sacrificing quality or meaning.
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Phrase | Variable licensing fees, please contact awsmarketplace@phrase.com | $52,740.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Custom pricing options
Request a private offer to receive a custom quote.
Legal
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Support
Vendor support
For support, please reach out to Phrase using the link below: https://support.phrase.com/hc/en-us/
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Phrase
By Smartling, Inc.
By Unbabel
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Centralized Linguistic Asset Management
Centralized management of linguistic assets including glossaries, termbases, and translation memories to maintain consistent terminology, tone of voice, and preferred language across the organization.
No-Code Workflow Automation
Drag-and-drop workflow builder enabling creation of sophisticated workflows across the platform without requiring code or developer resources, with pre-built templates and automated project management capabilities.
Intelligent Machine Translation Engine Selection
Advanced machine translation solution that integrates with Amazon Translate and other leading MT engines, automatically selecting the optimal engine based on project context, language pair, and content type.
Customizable Machine Translation Output
Machine translation output customization capability that incorporates company-specific terminology, linguistic nuance, and cultural context to maintain quality and meaning in translated content.
Multi-Channel Content Localization
Support for localizing diverse content types including digital products, websites, applications, marketing collateral, legal documentation, internal communications, and customer service messaging.
Translation Management System
Turnkey translation management system offering workflow automation, translator tools, translation management, reporting, and integrated translation solutions including machine translation and AI-powered translation capabilities.
Content Ingestion Automation
Multiple connectivity options including customizable API, connector ecosystem with 50+ integrations, and Global Delivery Network proxy solution to achieve 99.9% content ingestion automation.
AI and Machine Learning Integration
Integrated generative AI and machine learning solutions embedded into translation workflows, including AI-powered human translation delivering human-quality output.
Multi-Language Localization
Support for translating and localizing content into any language across any media format at enterprise scale.
Quality Measurement and Improvement
Measurement and improvement of translation quality at enterprise scale with reporting and analytics capabilities.
AI-Powered Translation Engine
Blend of purpose-built artificial intelligence with human review layered where needed for translation processing
Customizable Glossaries and Tone Controls
Customizable glossaries and sophisticated tone of voice controls to maintain brand consistency across multiple languages
Workflow Customization
Customizable workflows that adapt to changing business goals and requirements
Comprehensive Quality and Budget Reporting
Comprehensive reporting providing visibility into translation quality metrics and budget spend tracking
Data Security and Compliance
ISO-27001 certification with GDPR and CCPA compliance, robust data encryption and anonymization capabilities
Standard contract
No
No
Customer reviews
Poul M.
Pleasant Interface and Smooth Workflow
Reviewed on Jun 19, 2026
Review provided by G2
What do you like best about the product?
Pleasant interface and smooth workflow. The setup is user-friendly, especially with the Termbase and Translation Memory.
I’ve used Phrase for several years, and I believe it’s the most user-friendly CAT tool I’ve worked with so far, even compared with a remote CAT I used for 25 years.
I’ve used Phrase for several years, and I believe it’s the most user-friendly CAT tool I’ve worked with so far, even compared with a remote CAT I used for 25 years.
What do you dislike about the product?
With some of my clients using large TMs, I very often end up with hundreds (and hundreds) of false positives in the QA that I have to deactivate in order to deliver a job.
What problems is the product solving and how is that benefiting you?
I don’t think Phrase really solves any specific problems for me. I see it more as a tool—a well-functioning one—that lets me get my work done without too many hindrances.
Writing and Editing
TMS and Strings: Highly Recommended Products
Reviewed on Jun 15, 2026
Review provided by G2
What do you like best about the product?
All products recommended, specially TMS and Strings
What do you dislike about the product?
Some missing integrations between it and other tools like Jira, Confluence, and ClickHelp
What problems is the product solving and how is that benefiting you?
I am getting benefited from the localization and translation services
Translation and Localization
Intuitive, Fast, and Has Everything I Need
Reviewed on Jun 11, 2026
Review provided by G2
What do you like best about the product?
It's very intuitive. It has everything I need. It works fast. The support is good. AI works good as well.
What do you dislike about the product?
I don't have anything bad to say about Phrase.
What problems is the product solving and how is that benefiting you?
It's easy to translate and work with it in general.
Dawid G.
A Great Tool for Professional Translators
Reviewed on Jun 02, 2026
Review provided by G2
What do you like best about the product?
What I like most about Phrase is the automatic confirmation of identical segments, which saves a lot of time on large projects. I also appreciate the ability to sort strings by different criteria, such as confirmed/unconfirmed status or fuzzy match percentages, as this makes project management much easier.
Another feature I find very useful is the F8 keyboard shortcut for inserting tags quickly and accurately, which helps maintain formatting consistency and improves productivity.
Another feature I find very useful is the F8 keyboard shortcut for inserting tags quickly and accurately, which helps maintain formatting consistency and improves productivity.
What do you dislike about the product?
What I like least about Phrase is finding and navigating to assigned jobs. I find the job lists somewhat unintuitive, and in many cases I prefer to ask the Project Manager to send me a direct link to the assignment.
Even when I receive and use the link, I often struggle to find the same job later from within Phrase itself. As a result, I end up clicking the original link again. However, after I have already accepted the assignment, that same link often no longer takes me directly to the job, which can be frustrating and time-consuming.
Even when I receive and use the link, I often struggle to find the same job later from within Phrase itself. As a result, I end up clicking the original link again. However, after I have already accepted the assignment, that same link often no longer takes me directly to the job, which can be frustrating and time-consuming.
What problems is the product solving and how is that benefiting you?
Phrase solves many of the challenges I face in my daily work. While I am a freelancer rather than an agency, it still benefits me indirectly by helping me gain new clients among translation agencies.
For a freelancer, having many years of experience with Phrase is a significant advantage in the market. Many agencies use Phrase as their preferred translation platform, so being familiar with the tool allows me to integrate quickly into their workflows and start working efficiently from day one.
For a freelancer, having many years of experience with Phrase is a significant advantage in the market. Many agencies use Phrase as their preferred translation platform, so being familiar with the tool allows me to integrate quickly into their workflows and start working efficiently from day one.
Translation and Localization
An online CAT Tool that has it all.
Reviewed on Jun 02, 2026
Review provided by G2
What do you like best about the product?
I love the friendly GUI (also the fact that I can switch between Night/Day tones), the shortcuts are easy to change (even though the default ones are best for me), also the Preview panel is very helpful.
What do you dislike about the product?
I don't have anything to say here, there is nothing to dislike.
What problems is the product solving and how is that benefiting you?
I use Phrase as a Freelance Translator, for me is better than industry-leading Trados. Also the fact that is an online tool helps me a lot and allows me to accept translation/proofreading/MTPE projects that I couldn't otherwise accept.