Sold by: Phrase
Deployed on AWS
Phrase is a world leader in translation technology. The Phrase Localization Platform automates, manages, and translates content for deeper customer connections and faster business growth.
4.5
Overview
Named the Leader in the first Forrester Wave for the language technology space.
Phrase is a leading translation management platform, offering a comprehensive suite of connected translation tools thats intuitive to use and simple to integrate.
We are transforming language technology with our AI platform to give people the content they need, in the language they speak.
Whether its for digital products like an app or website, marketing collateral, legal literature, internal comms or customer service messaging, Phrase ensures that content always hits its mark by being on brand, consistent, and culturally resonant.
This allows global businesses to form meaningful connections with millions of people, wherever they are. We help organizations like Uber, Shopify, Volkswagen, and thousands of others engage their customers at scale to accelerate growth.
Please contact awsmarketplace@phrase.com to request a private offer.
Highlights
- Phrase TMS: Our platform offers a centralized place to manage all linguistic assets, such glossaries, termbases, and translation memories, so terminology, tone of voice, and preferred language can be mobilized across the business.
- Phrase Orchestrator: Use this drag-and-drop capability to build sophisticated workflows across the Platform without code or developers (or use templates to get started quickly). This no-code workflow builder breaks down complexities by automating project management and linguistic tasks, and setting deadlines.
- Phrase Language AI: Our advanced machine translation solution integrates deeply with Amazon Translate and other leading MT engines. It selects the best engine for each task based on project context, considering language pair and content type. MT output can also be customized to understand company terminology and linguistic and cultural nuance, so you can translate more without sacrificing quality or meaning.
Details
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Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Phrase | Variable licensing fees, please contact awsmarketplace@phrase.com | $52,740.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Support
Vendor support
For support, please reach out to Phrase using the link below: https://support.phrase.com/hc/en-us/
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Phrase
By Smartling, Inc.
By Unbabel
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Centralized Linguistic Asset Management
Centralized management of linguistic assets including glossaries, termbases, and translation memories to maintain consistent terminology, tone of voice, and preferred language across the organization.
No-Code Workflow Automation
Drag-and-drop workflow builder enabling creation of sophisticated workflows across the platform without requiring code or developer resources, with pre-built templates and automated project management capabilities.
Intelligent Machine Translation Engine Selection
Advanced machine translation solution that integrates with Amazon Translate and other leading MT engines, automatically selecting the optimal engine based on project context, language pair, and content type.
Customizable Machine Translation Output
Machine translation output customization capability that incorporates company-specific terminology, linguistic nuance, and cultural context to maintain quality and meaning in translated content.
Multi-Channel Content Localization
Support for localizing diverse content types including digital products, websites, applications, marketing collateral, legal documentation, internal communications, and customer service messaging.
Translation Management System
Turnkey translation management system offering workflow automation, translator tools, translation management, reporting, and integrated translation solutions including machine translation and AI-powered translation capabilities.
Content Ingestion Automation
Multiple connectivity options including customizable API, connector ecosystem with 50+ integrations, and Global Delivery Network proxy solution to achieve 99.9% content ingestion automation.
AI and Machine Learning Integration
Integrated generative AI and machine learning solutions embedded into translation workflows, including AI-powered human translation delivering human-quality output.
Multi-Language Localization
Support for translating and localizing content into any language across any media format at enterprise scale.
Quality Measurement and Improvement
Measurement and improvement of translation quality at enterprise scale with reporting and analytics capabilities.
AI-Powered Translation Engine
Blend of purpose-built artificial intelligence with human review layered where needed for translation processing
Customizable Glossaries and Tone Controls
Customizable glossaries and sophisticated tone of voice controls to maintain brand consistency across multiple languages
Workflow Customization
Customizable workflows that adapt to changing business goals and requirements
Comprehensive Quality and Budget Reporting
Comprehensive reporting providing visibility into translation quality metrics and budget spend tracking
Data Security and Compliance
ISO-27001 certification with GDPR and CCPA compliance, robust data encryption and anonymization capabilities
Standard contract
No
No
Customer reviews
Mara G.
Efficient, User-Friendly Translation Environment
Reviewed on May 12, 2026
Review provided by G2
What do you like best about the product?
I appreciate the Phrase Localization Platform for its easy-to-use interface and efficient TM search. I find the TM and TB suggestions are quickly added to my text, which is really useful. The easy access to TB makes my proofreading process smooth, and I love the shortcuts that perfectly reflect the results I am looking for. Just pressing the tab button to add suggestions from the TBs is incredibly convenient. The initial setup was really easy as well, since we just used the online version provided by our main customer.
What do you dislike about the product?
I think that the platform is ok as it is, maybe the compatibility with more source formats to see the preview can be useful
What problems is the product solving and how is that benefiting you?
Phrase Localization Platform offers a translator-friendly environment with no license needed, efficient TM search, accessible TB, and easy suggestion integration using shortcuts.
Leisure, Travel & Tourism
Great API and UI/UX, but Rate Limits and Webhooks Need Improvement
Reviewed on May 11, 2026
Review provided by G2
What do you like best about the product?
Reach API, easy UI/UX, and helpful customer support.
What do you dislike about the product?
The rate limits are a concern, and the webhooks functionality could be improved.
What problems is the product solving and how is that benefiting you?
Managing localisation is much easier now, especially since we operate across 40+ markets.
Kedar B.
AI-Assisted Translations That Boost Speed and Consistency
Reviewed on May 11, 2026
Review provided by G2
What do you like best about the product?
It helps with translations using AI assistance and makes translation production faster. It also handles repetitive words and sentences, so the translator can more easily maintain consistency across translations.
What do you dislike about the product?
It would be even more helpful if it could use AI to detect inconsistencies among words and phrases in cases beyond exact (100%) or ICE matches. It could also flag potential inconsistencies and prompt me to review them.
What problems is the product solving and how is that benefiting you?
I use Phrase to get rid of the headache of scattered content and manual workflows by centralizing everything—from code repositories to design tools—into a single dashboard. It cuts down the constant back-and-forth of emails and spreadsheets with automated triggers, and the In-Context Editor plus real-time Glossaries mean I don’t have to guess how a string will look or worry about inconsistent terminology across different files.
The platform noticeably improves my day-to-day throughput because I can spend my time refining nuance instead of rebuilding work from scratch, helped by efficient machine translation and a translation memory that keeps track of recurring phrases. It also handles complex file formats like .json smoothly, protecting the underlying code while I focus on the language, and the built-in QA tools automatically flag formatting or tag errors before I hit submit.
The platform noticeably improves my day-to-day throughput because I can spend my time refining nuance instead of rebuilding work from scratch, helped by efficient machine translation and a translation memory that keeps track of recurring phrases. It also handles complex file formats like .json smoothly, protecting the underlying code while I focus on the language, and the built-in QA tools automatically flag formatting or tag errors before I hit submit.
Translation and Localization
Phrase: Intuitive, Clear Layout That’s Easy to Navigate
Reviewed on May 07, 2026
Review provided by G2
What do you like best about the product?
The intuitive operation and clear layout make it easy to use and navigate.
What do you dislike about the product?
So far, there’s nothing about Phrase that I don’t like.
What problems is the product solving and how is that benefiting you?
Translations are completed more quickly; sections that have already been translated or partial translations are automatically carried over
Translation and Localization
User-Friendly CAT Tool with Efficient Auto-Propagation and Great Filters
Reviewed on May 06, 2026
Review provided by G2
What do you like best about the product?
What I like best about Phrase is that it is very user-friendly and similar to my own CAT software, so the learning curve was very easy and I felt confident to use almost immediately. There are plenty of helpful functionalities and the filters work very well. Auto-propagation is highly efficient, saving me a lot of time. The layout is very clear and easy on the eyes. One feature I particularly appreciate is being able to filter on first repetitions.
What do you dislike about the product?
I would like to have a shortcut enabling me to toggle from upper to lower case and also to upper case for the first letter of a word. Another useful feature would be to copy numbers with localization conversion. This would save me a lot of time.
What problems is the product solving and how is that benefiting you?
Several of my clients have adopted Phrase, and I appreciate having the same interface with several different clients. This means they provide a TM and a glossary that I can leverage rather than building my own each time, saving me a lot of time.