Sold by: Phrase
Deployed on AWS
Phrase is a world leader in translation technology. The Phrase Localization Platform automates, manages, and translates content for deeper customer connections and faster business growth.
4.5
Overview
Named the Leader in the first Forrester Wave for the language technology space.
Phrase is a leading translation management platform, offering a comprehensive suite of connected translation tools thats intuitive to use and simple to integrate.
We are transforming language technology with our AI platform to give people the content they need, in the language they speak.
Whether its for digital products like an app or website, marketing collateral, legal literature, internal comms or customer service messaging, Phrase ensures that content always hits its mark by being on brand, consistent, and culturally resonant.
This allows global businesses to form meaningful connections with millions of people, wherever they are. We help organizations like Uber, Shopify, Volkswagen, and thousands of others engage their customers at scale to accelerate growth.
Please contact awsmarketplace@phrase.com to request a private offer.
Highlights
- Phrase TMS: Our platform offers a centralized place to manage all linguistic assets, such glossaries, termbases, and translation memories, so terminology, tone of voice, and preferred language can be mobilized across the business.
- Phrase Orchestrator: Use this drag-and-drop capability to build sophisticated workflows across the Platform without code or developers (or use templates to get started quickly). This no-code workflow builder breaks down complexities by automating project management and linguistic tasks, and setting deadlines.
- Phrase Language AI: Our advanced machine translation solution integrates deeply with Amazon Translate and other leading MT engines. It selects the best engine for each task based on project context, considering language pair and content type. MT output can also be customized to understand company terminology and linguistic and cultural nuance, so you can translate more without sacrificing quality or meaning.
Details
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Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Phrase | Variable licensing fees, please contact awsmarketplace@phrase.com | $52,740.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Support
Vendor support
For support, please reach out to Phrase using the link below: https://support.phrase.com/hc/en-us/
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Phrase
By Smartling, Inc.
By Unbabel
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Translation Management
Centralized platform for managing linguistic assets like glossaries, termbases, and translation memories across an organization
Workflow Automation
Drag-and-drop workflow builder enabling sophisticated translation project management without coding or developer intervention
Machine Translation Integration
Advanced AI-powered translation solution that integrates with multiple machine translation engines and selects optimal translation engine based on language pair and content type
Machine Translation Customization
Capability to customize machine translation output to understand company-specific terminology and linguistic nuances
Multi-Engine Translation Support
Ability to integrate and leverage multiple machine translation engines simultaneously for enhanced translation accuracy
Machine Translation Technology
Integrates generative AI and machine learning algorithms for automated translation workflows
Translation Management System
Comprehensive platform with workflow automation, translator tools, and reporting capabilities
Content Ingestion Automation
Supports multiple connectivity options with 99.9% content ingestion automation through API, connector ecosystem, and translation proxy solution
Integration Capabilities
Offers customizable API and connector ecosystem with over 50 integration options for seamless tech stack compatibility
Translation Quality Measurement
Provides advanced mechanisms to measure and improve translation quality at enterprise scale using AI-driven techniques
Machine Translation Technology
Advanced AI-powered translation platform with purpose-built machine learning algorithms
Language Processing Workflow
Hybrid translation approach combining AI technology with human linguistic expertise
Data Security Compliance
ISO-27001 certified platform with robust data encryption and anonymization capabilities
Content Type Scalability
Adaptive translation workflows supporting multiple content types and multilingual support
Linguistic Customization
Customizable glossaries and sophisticated tone of voice controls for precise language translation
Standard contract
No
No
Customer reviews
alara deniz e.
Effortless and Accurate Translation Tool
Reviewed on Dec 01, 2025
Review provided by G2
What do you like best about the product?
I love how easy the interface of Phrase Localization Platform is to use. It simplifies the process of translation for my school work, helping me avoid mistakes efficiently. Additionally, the fact that it is free to use with a license adds immense value for me. The initial setup was also extremely easy, which made integrating it into my routine seamless. Overall, these features make Phrase Localization Platform an incredibly user-friendly and accessible tool, earning a recommendation score of 10 out of 10 from me.
What do you dislike about the product?
I do not have anything to mention.
What problems is the product solving and how is that benefiting you?
I use Phrase Localization Platform for school work translation. It is very easy to use, helps me avoid mistakes, and is available for free with a license.
Translation and Localization
Smooth Experience
Reviewed on Nov 26, 2025
Review provided by G2
What do you like best about the product?
User-friendly CAT tool, mostly seamless workflow, automatic TM suggestions
What do you dislike about the product?
Research of old projects not as user-friendly, UI and layout still improvable
What problems is the product solving and how is that benefiting you?
I use it to work as a translator
Oliver D.
Easy Localization with Seamless Integration
Reviewed on Nov 26, 2025
Review provided by G2
What do you like best about the product?
I really appreciate how the Phrase Localization Platform simplifies the process of localization for our app. It significantly streamlines our workflows, making tasks quicker and more efficient. I love that it’s easy to use, which saves time and reduces complexity for our team. The ease of integration into existing workflows is another standout feature, allowing a seamless transition and adaptability with our current processes. Additionally, setting it up initially was a breeze, indicating an intuitive interface and user-friendly design. This usability, combined with the fact that it offers a more straightforward workflow than our previous tool, Google Sheets, makes it a valuable asset. Overall, my experience with the Phrase Localization Platform has been highly positive, and I am very likely to recommend it to others, as evidenced by my high recommendation rating.
What do you dislike about the product?
I find the navigation of the web app challenging.
What problems is the product solving and how is that benefiting you?
I use the Phrase Localization Platform to simplify app localization, integrating easily into existing workflows for straightforward usage.
Raquel R.
Intuitive, but with File Issues and High Cost
Reviewed on Nov 23, 2025
Review provided by G2
What do you like best about the product?
I love how intuitive the Phrase Localization Platform is, as it allows us to manage our projects efficiently and have a clear view of their status. The ease of use has really made our lives easier. I greatly value how it optimizes costs and ensures consistency in the quality of translations. Additionally, the customer service team is very quick to resolve issues, which is invaluable when problems arise. The initial setup was also quite simple, making the transition to using the platform seamless. Despite some challenges, I am so satisfied with its features that I give it a rating of 10 out of 10 in terms of the likelihood of recommending it to a friend or colleague.
What do you dislike about the product?
Multilingual files often present problems, forcing us to spend a lot of time uploading them. Sometimes we give up and leave them as regular files due to errors when uploading them. We also face difficulties downloading them because of errors in the tags. There are many global issues that complicate our operations. There used to be an app that worked well on mobile, but now it no longer works. Additionally, if there is no internet connection, the tool cannot be used, which is a major inconvenience. Finally, it is a very expensive tool.
What problems is the product solving and how is that benefiting you?
The Phrase Localization Platform optimizes costs, ensures consistency in the quality of translations, and facilitates control and an overview of the status of projects.
Financial Services
Intuitive and User-Friendly Localization Platform
Reviewed on Nov 10, 2025
Review provided by G2
What do you like best about the product?
It is quite intuitive to use this software. Most of the localization platforms look similar but there are some tools that I find it inconvenient to use. Phrase isn’t the case.I could see the doc when the revision are applied, QA was easy and TM was visible.
What do you dislike about the product?
I didn’t find anything I dislike. It is easy and comfortable to work on translations on Phrase.
What problems is the product solving and how is that benefiting you?
I often use Phrase and easily complete my tasks. The layout is easy to track and the function buttons are easy to understand.