Sold by: Phrase
Deployed on AWS
Phrase is a world leader in translation technology. The Phrase Localization Platform automates, manages, and translates content for deeper customer connections and faster business growth.
4.5
Overview
Named the Leader in the first Forrester Wave for the language technology space.
Phrase is a leading translation management platform, offering a comprehensive suite of connected translation tools thats intuitive to use and simple to integrate.
We are transforming language technology with our AI platform to give people the content they need, in the language they speak.
Whether its for digital products like an app or website, marketing collateral, legal literature, internal comms or customer service messaging, Phrase ensures that content always hits its mark by being on brand, consistent, and culturally resonant.
This allows global businesses to form meaningful connections with millions of people, wherever they are. We help organizations like Uber, Shopify, Volkswagen, and thousands of others engage their customers at scale to accelerate growth.
Please contact awsmarketplace@phrase.com to request a private offer.
Highlights
- Phrase TMS: Our platform offers a centralized place to manage all linguistic assets, such glossaries, termbases, and translation memories, so terminology, tone of voice, and preferred language can be mobilized across the business.
- Phrase Orchestrator: Use this drag-and-drop capability to build sophisticated workflows across the Platform without code or developers (or use templates to get started quickly). This no-code workflow builder breaks down complexities by automating project management and linguistic tasks, and setting deadlines.
- Phrase Language AI: Our advanced machine translation solution integrates deeply with Amazon Translate and other leading MT engines. It selects the best engine for each task based on project context, considering language pair and content type. MT output can also be customized to understand company terminology and linguistic and cultural nuance, so you can translate more without sacrificing quality or meaning.
Details
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Phrase | Variable licensing fees, please contact awsmarketplace@phrase.com | $52,740.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Support
Vendor support
For support, please reach out to Phrase using the link below: https://support.phrase.com/hc/en-us/
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Phrase
By Smartling, Inc.
By Unbabel
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Translation Management
Centralized platform for managing linguistic assets like glossaries, termbases, and translation memories across an organization
Workflow Automation
Drag-and-drop workflow builder enabling sophisticated translation project management without coding or developer intervention
Machine Translation Integration
Advanced AI-powered translation solution that integrates with multiple machine translation engines and selects optimal translation engine based on language pair and content type
Machine Translation Customization
Capability to customize machine translation output to understand company-specific terminology and linguistic nuances
Multi-Engine Translation Support
Ability to integrate and leverage multiple machine translation engines simultaneously for enhanced translation accuracy
Machine Translation Technology
Integrates generative AI and machine learning algorithms for automated translation workflows
Translation Management System
Comprehensive platform with workflow automation, translator tools, and reporting capabilities
Content Ingestion Automation
Supports multiple connectivity options with 99.9% content ingestion automation through API, connector ecosystem, and translation proxy solution
Integration Capabilities
Offers customizable API and connector ecosystem with over 50 integration options for seamless tech stack compatibility
Translation Quality Measurement
Provides advanced mechanisms to measure and improve translation quality at enterprise scale using AI-driven techniques
Machine Translation Technology
Advanced AI-powered translation platform with purpose-built machine learning algorithms
Language Processing Workflow
Hybrid translation approach combining AI technology with human linguistic expertise
Data Security Compliance
ISO-27001 certified platform with robust data encryption and anonymization capabilities
Content Type Scalability
Adaptive translation workflows supporting multiple content types and multilingual support
Linguistic Customization
Customizable glossaries and sophisticated tone of voice controls for precise language translation
Standard contract
No
No
Customer reviews
Alexander D.
Easy Setup, but Unhelpful Support and File/Segmentation Issues
Reviewed on Jan 13, 2026
Review provided by G2
What do you like best about the product?
Easy to use from a project setup, and organization of platform is easy to find translation requests
What do you dislike about the product?
Customer support is not helpful, multiple times we have ran into issues with either segmentation or particular file types not working, and they have not help resolve it.
Phrase Orchestrator is interesting but doesn't seem ready to be fully used
Phrase Orchestrator is interesting but doesn't seem ready to be fully used
What problems is the product solving and how is that benefiting you?
Solves using MTPE as a workflow, but doesn't solve any file type issues
Oded K.
Seamless Figma Integration for Multilingual Apps
Reviewed on Jan 12, 2026
Review provided by G2
What do you like best about the product?
I find the ability to maintain different languages really useful with Phrase Localization Platform. It helps localize our hearing test app effectively. Another feature I appreciate is the integration with Figma. As a designer, I can update Phrase directly through Figma, the platform I work with, which makes the process more seamless.
What do you dislike about the product?
It's a little pricy
What problems is the product solving and how is that benefiting you?
I use the Phrase Localization Platform for localizing our hearing test app. It helps us maintain different languages, and as a designer, I can update Phrase through Figma, making it easier to work within my platform.
Translation and Localization
Comprehensive Localization Platform with Efficient CAT Editor
Reviewed on Jan 08, 2026
Review provided by G2
What do you like best about the product?
Phrase Localization Platform is a comprehensive localization solution that provides a wide range of tools and features. I appreciate its CAT Editor, which is straightforward enough to enable productive and efficient translation, while still offering all the functionalities translators require. Additionally, I find the Phrase TMS product to be an effective platform for managing translation projects.
I do appreciate the customer support team which usually react quite fast and try to help.
I do appreciate the customer support team which usually react quite fast and try to help.
What do you dislike about the product?
I am not a fan of Phrase's pricing model. While it might appear appealing to have all components of the platform—such as TMS, Strings, and Orchestrator—bundled together under a single subscription, this approach does not really benefit small LSPs or individual freelance translators. Additionally, the volume-based pricing structure is not favorable for clients, as it forces them to reconsider their workflows in order to minimize the number of words or characters and stay within the set volume limits. To make matters worse, the way these limits are calculated is not always clear or transparent.
What problems is the product solving and how is that benefiting you?
We rely on the Phrase Localization Platform daily to handle our translation projects and to translate documents for our clients. Phrase makes our workflow more streamlined, allowing us to work more efficiently and effectively.
Nathalia P.
Comprehensive Localization Tool with a Learning Curve
Reviewed on Jan 01, 2026
Review provided by G2
What do you like best about the product?
I really like that everything I need is in the same space with Phrase Localization Platform. It covers management, a powerful CAT tool, UI string localization, and more. Plus, it makes it easy to see who's working on what and how far ahead we are on any given task in a project, helping keep everything organized.
What do you dislike about the product?
It could be more easy to understand when you use it for the first time. It has a steep learning curve, in my opinion. Maybe offering tutorials when you use each of the features, so you get exactly the help you need at the right time. It wasn't as smooth, that's why I mentioned that it could be more friendly or help-packed.
What problems is the product solving and how is that benefiting you?
I use Phrase Localization Platform to manage projects with ease and localize copy and UI strings. It streamlines all project actions for full control in one space. Everything I need is in the same space, making it easy to see project progress.
Mahbuba S.
Effective, User-Friendly Localization Platform
Reviewed on Dec 27, 2025
Review provided by G2
What do you like best about the product?
I use Phrase Localization Platform for language translation. I find its features awesome because they make it easy to update or fix content, and sharing is a breeze, which helps everyone participate in tasks. I love the simple design of Phrase and the many helpful tools it has. It supports all languages, and I really appreciate the QA tool that helps catch my mistakes and easily fix them. I also love how Phrase protects privacy and allows me to choose who can see and edit my work, which is very effective when working with a team. The initial setup was extremely easy.
What do you dislike about the product?
It's already a very good platform so keep up the good work!
What problems is the product solving and how is that benefiting you?
Phrase Localization Platform helps me easily update or fix content and share it, allowing everyone to participate effectively. It supports all languages and the QA tool helps catch and fix mistakes. I can control privacy, deciding who can see and edit my work.