Sold by: Phrase
Deployed on AWS
Named a Leader in the inaugural Forrester Wave for language technology, Phrase is the world's leading Language Intelligence Platform, helping global organizations move faster, reach more markets, and deliver content that feels local, relevant, and authentic.
Combining AI, agentic orchestration, and a headless, API-first architecture in one composable system, it applies the context that makes content perform in every market, including brand voice, quality standards, glossaries, prior translations, and cultural nuance.
Every team, in every region, can ship content that is on-brand, on-point, and ready for any audience. Brands like Uber, Zendesk, and Volkswagen, along with leading LSPs, global SI partners, and thousands of other organizations, choose Phrase to accelerate international growth and turn global content into a competitive advantage.
Contact awsmarketplace@phrase.com to discuss pricing and plans.
4.5
Overview
Automate multilingual content delivery across every market. The Phrase Language Intelligence Platform centralizes translation workflows, linguistic assets, and vendor management in one place, giving localization teams the control and visibility to operate at scale. Phrase Orchestrator automates the pipelines that move content through them, eliminating the manual effort that makes localization slow and expensive.
Translate faster and smarter with AI. Phrase Language AI provides access to 30+ MT engines including Amazon Translate, with intelligent engine selection based on language pair, content type, and quality threshold. MT Optimize tunes engine performance using a company's own translation data, improving output quality over time automatically. Phrase Custom AI trains dedicated translation engines on a company's own content, ensuring output reflects the company's own terminology and brand voice across every market. Formality settings apply consistently across AI translation, quality checks, and post-editing. Operating within the full governance of the Phrase Platform, AI translation scales without compliance or quality risk.
Automate the workflows that slow down content operations. Phrase Orchestrator eliminates manual handoffs and repetitive routing decisions with a no-code workflow builder that lets any team design and automate sophisticated content pipelines without engineering resources. Running workflows up to 50x faster than manual processes, it supports both traditional automation and agentic workflows, where AI agents orchestrate content end-to-end without human intervention.
Keep every piece of content on-brand and culturally resonant. Style Guides define brand identity, tone, and audience guidelines once, then apply that context consistently across translation generation, post-editing, and quality evaluation. Translation memories and glossaries reinforce approved terminology at every stage. Auto Adapt applies all of that context automatically to AI-generated output, so every asset reflects brand voice and cultural nuance without manual intervention. The longer a customer uses Phrase, the more precisely the system reflects their brand.
Ship software in every language without slowing your release cycle. Phrase Strings handles key-based content from code repositories and design files, fitting directly into agile development workflows. With Zero-Touch Localization, a developer opens a pull request and Phrase detects, translates, and commits strings back to the branch automatically. Figma pushes and pulls run 42% faster with branch support, so design and translation stay in sync. Phrase Orchestrator automates handoffs between development, translation, and review so nothing waits in a queue.
Give every team governed access to language intelligence. When departments outside the core team rely on unvetted free tools to translate internal communications, customer-facing content, or legal documents, quality and compliance risk follows. Phrase Portal gives every department access to secure, governed, enterprise-grade translation on demand, keeping output within approved workflows and away from ungoverned tools.
Multilingual audiovisual content, governed and at scale. Phrase Studio handles transcription, subtitling, dubbing, and video across 130 languages, drawing on the same translation memories, glossaries, and quality standards built across the rest of the platform. Per-language timing and styling rules eliminate guesswork for editors, and segment-level approvals make ownership and publishing decisions clear and auditable.
Govern AI content at scale. As AI-generated content volumes grow, so does the exposure to inconsistent or non-compliant output. Phrase Quality Technologies provides automated quality gates and real-time scoring across every workflow, routing content for human review only when scores indicate it is needed. Quality Profiles evaluate output against defined Style Guides, giving teams precise control over what good looks like for every content type.
Measure performance across every language and market. Phrase Analytics surfaces cost, quality, and speed data across every language, market, and content type with customizable reports and visualizations requiring no SQL knowledge or BI team involvement. Leadership gets the visibility to identify where performance is strong and where investment is having the most impact.
Connect Phrase to your existing technology stack. With 200+ integrations including Notion, ServiceNow, and Salesforce, a Verified Solutions Programme, and a Bring Your Own Engine architecture, the platform extends without disruption. New APIs for Style Guides, Quality Profiles, and language assets let teams manage localization intelligence programmatically. MCP server support means technical teams can access translation memories, run quality evaluations, and manage files directly from any MCP-compatible AI tool or agent, including Claude Desktop.
Highlights
- AI-powered translation and machine translation: Phrase Language AI selects from 30+ MT engines including Amazon Translate based on language pair, content type, and quality threshold. MT Optimize tunes engine performance using a company's own data. Phrase Custom AI trains dedicated models on proprietary content, ensuring output reflects company terminology and brand voice across every market. Formality settings apply consistently across AI translation, quality checks, and post-editing.
- Workflow automation and agentic orchestration: Phrase Orchestrator eliminates manual handoffs with a no-code workflow builder that lets any team automate content pipelines without engineering resources. Running workflows up to 50x faster, it applies language intelligence at every stage, supporting traditional automation and agentic workflows where AI agents orchestrate multilingual content end-to-end. MCP server support enables direct integration into any MCP-compatible AI tool or agent.
- Language intelligence for global content teams: Phrase centralizes workflows, linguistic assets, and vendor management in one governed system. Style Guides, translation memories, and glossaries capture how a brand speaks in every market. Auto Adapt applies that context to AI-generated output automatically. Quality Profiles and automated quality gates ensure every asset meets defined standards before reaching any audience. Language intelligence that improves with every piece of content processed.
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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Dimension | Description | Cost/12 months |
|---|---|---|
Phrase | Variable licensing fees, please contact awsmarketplace@phrase.com | $52,740.00 |
Dimensions summary
This listing uses a single pricing dimension billed in units, with variable licensing fees set by contact. You do not pick from fixed tiers on the Marketplace. Instead, your price depends on the capacities and scope you configure. The platform bundles a base fee with product capacities such as translation seats, processed and managed words, machine translation units, and AI units. You can add capacity for items like seats, processed words, and workflows. Because pricing is quote-based, you contact the vendor to size and confirm your terms before purchase.
Top-of-mind questions for buyers
The base fee includes TMS seats, a set number of Strings seats, and access to all Phrase products. It also bundles yearly capacities for processed words, managed words, machine translation units, and AI units, plus analytics and quality technologies. Included amounts vary with the scope you configure.
A seat is one individual active user account, whether project manager, translator, designer, or developer. TMS seats are unlimited on most configurations. You can add capacity for Strings seats, processed words, managed words, workflows, deployed models, and portal users from within the product.
Several metrics accrue independently against your yearly capacities: processed and managed words, machine translation units, and AI units. Each has its own included amount tied to your configured scope. When you exceed a capacity, you buy top-ups. Word volume and machine translation usually dominate for high-volume localization work.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Support
Vendor support
For support, please reach out to Phrase using the link below: https://support.phrase.com/hc/en-us/
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Machine Translation Engine Selection
Access to 30+ machine translation engines including Amazon Translate with intelligent engine selection based on language pair, content type, and quality threshold. MT Optimize tunes engine performance using proprietary translation data, and Phrase Custom AI trains dedicated models on company content to reflect terminology and brand voice.
Workflow Automation and Orchestration
No-code workflow builder that automates content pipelines up to 50x faster than manual processes. Supports both traditional automation and agentic workflows where AI agents orchestrate multilingual content end-to-end without human intervention. MCP server support enables integration with MCP-compatible AI tools and agents.
Brand Consistency and Quality Control
Style Guides define brand identity and tone applied consistently across translation generation, post-editing, and quality evaluation. Auto Adapt applies context automatically to AI-generated output. Quality Profiles and automated quality gates evaluate output against defined standards with real-time scoring to route content for human review when needed.
Centralized Linguistic Asset Management
Centralized platform for translation workflows, linguistic assets, vendor management, translation memories, and glossaries. Reinforces approved terminology at every stage of content processing. Language intelligence improves with every piece of content processed through the system.
Multilingual Content Integration and Delivery
200+ integrations including Notion, ServiceNow, and Salesforce. Phrase Strings handles key-based content from code repositories and design files with Zero-Touch Localization for automatic detection, translation, and commit of strings. Phrase Studio handles transcription, subtitling, dubbing, and video across 130 languages with per-language timing and styling rules.
Translation Management System
Turnkey translation management system offering workflow automation, translator tools, translation management, reporting, and integrated translation solutions including machine translation and AI-powered translation capabilities.
Content Ingestion Automation
Multiple connectivity options including customizable API, connector ecosystem with 50+ integrations, and Global Delivery Network proxy solution to achieve 99.9% content ingestion automation.
AI and Machine Learning Integration
Integrated generative AI and machine learning solutions embedded into translation workflows, including AI-powered human translation delivering human-quality output.
Multi-Language Translation and Localization
Support for translating and localizing content into any language across any media format at enterprise scale.
Quality Measurement and Improvement
Measurement and improvement of translation quality at enterprise scale with reporting and analytics capabilities.
AI-Powered Translation Engine
Blend of purpose-built artificial intelligence with human review layered in where needed for translation processing
Customizable Glossaries and Tone Controls
Customized glossaries and sophisticated tone of voice controls to maintain consistent brand voice across multiple languages
Scalable Multilingual Support
Ability to handle peak-season volumes and scale multilingual support across multiple content types without language constraints
Data Security and Compliance
ISO-27001 certification with GDPR and CCPA compliance, robust data encryption and anonymization capabilities
Customizable Workflow Automation
Customizable workflows that adapt to changing business goals with comprehensive reporting for translation quality visibility and budget tracking
Standard contract
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Customer reviews
Translation and Localization
Easy to Start Translation Projects with Helpful, Customizable Features
Reviewed on Oct 12, 2026
Review provided by G2
What do you like best about the product?
I like that it is very easy to start translation projects and add all of the needed translation memories, term bases, etc. It's very easy to understand what to click and how to get the result you want. The pre-translation option is also very helpful. In general it has a lot of helpful features that can be easily modified. I like that it shows how far you are % wise in your translation work. I've never had any problems adding Word documents and it keeps all of the formatting so you don't have to change it later on.
What do you dislike about the product?
What could be improved are the hyperlinks that are added automatically in pre-translations, because now they tend to split words in half and create minor inconveniences. Also other problem is that it's not possible to confirm an empty segment, but sometimes it is needed, and upon merging segments, they are still separated by elements, so it's difficult to keep the same formatting as the source text. The AI is helpful, but there are tools that i try to use instead of the main one that don't work. In terms of speed these are the things that add more to the time it takes to finish a project.
What problems is the product solving and how is that benefiting you?
In terms of price, it is great that Phrase is working with a lot of companies, so I don't have to pay for it out of my own pocket; my University provides it for free, which is very helpful, it wasn't the same with other CAT tools. After implementing it in my work, my workflow is way faster, and I like that you can create a project and add many jobs to it so you don't have to create something new all the time. I have tried connecting it to other tools, and I know Phrase TMS integrations let you move translation content between Phrase and external systems such as CMSs. It was very easy to start setting up my profile.
Teddy L.
Excellent Translation Quality with Powerful Automation and Translation Memory
Reviewed on Oct 09, 2026
Review provided by G2
What do you like best about the product?
I love the workflow automation options; it’s an excellent service for getting translations quickly. The translation quality is excellent, and it helped translate the application into different languages. It also offers great flexibility and a robust set of tools. What I like most is its excellent translation memory capability.
What do you dislike about the product?
The learning curve for more advanced customizations feels steep, and the workflows can come across as fairly complex. At times, the session seems to close unexpectedly and very quickly, and performance can slow down noticeably when working with large files.
What problems is the product solving and how is that benefiting you?
It helps us maintain full control over everything and manage the entire process from start to finish. It’s a very useful tool for handling all of our translation projects, and it also enables me to run tests in every language. It supports practically all the languages we need, which saves me a lot of time.
Salvatore E.
Fast, Accurate Website Translations with Versatile Options and API Support
Reviewed on Oct 05, 2026
Review provided by G2
What do you like best about the product?
This platform provides website translation services with accurate translations delivered very quickly. It also offers a full range of translation options and is especially useful for translating documents. In addition, it includes an API and works across all development platforms.
What do you dislike about the product?
It could be a bit more affordable, and the interface would benefit from being more visually appealing through better use of color. At times, it can feel somewhat impractical, and it may take a while to really get the most out of it.
What problems is the product solving and how is that benefiting you?
The platform lets us translate content into multiple languages and includes a fairly extensive set of tools. Overall, it delivers a better experience and feels like a powerful solution for translating our products. It’s also an excellent way to bring the entire localization process together in one place.
reviewer2906769
Centralized workflows have streamlined multilingual UI translation and supported long-term projects
Reviewed on Oct 05, 2026
Review provided by PeerSpot
What is our primary use case?
My main use case for Phrase Localization Platform is the localization of user interface strings related to accounting software which is usable online.
Unfortunately, Phrase Localization Platform does not provide any preview of the string in context. I see strings of text but cannot see how they are visualized by the user, which is a major need for localization.
What is most valuable?
Phrase Localization Platform's best features include the preview pane, though all the best features offered are similar to other software.
Phrase Localization Platform has positively impacted my organization as it is a centralized platform where one of my clients uses it to handle all their vendors' files with just one platform, making it a unique and useful point to use.
What needs improvement?
Phrase Localization Platform can be greatly improved by providing the translator and reviewer a preview in context, meaning the ability to make strings appear as they are eventually visualized by the user, as this is a major need for localization.
The possibility to add a temporary termbase to each task may be useful so that each translator and reviewer can fill it in as they go through the translation or review, helping to maintain consistency throughout the file.
The most important improvement related to cloud features for Phrase Localization Platform is the possibility to have the cloud running in the European Union, as the European Union has strict rules related to data, and having vendors working on it in Europe would be a great help for their clients.
For how long have I used the solution?
I have been using Phrase Localization Platform since about the beginning of my career when it was called Memsource, and it has been approximately 10 years now.
What do I think about the stability of the solution?
Phrase Localization Platform is stable, as it relies on mirroring the internet connection. One of my customers found a problem with the termbase, though I am not certain whether it was due to a Phrase Localization Platform fault or to the translation agency's error. Broadly speaking, it has been stable so far.
What do I think about the scalability of the solution?
The scalability of Phrase Localization Platform is effective as my direct customer, the translation agency, is very facilitated in using Phrase Localization Platform. They can manage all their projects in different languages, which is a feature that demonstrates good scalability.
How are customer service and support?
I have never gotten in touch with customer support for Phrase Localization Platform, as I have never needed it.
Which solution did I use previously and why did I switch?
I have never switched entirely from another solution as I work with platforms that are needed by my customers, including Trados, memoQ, Smartling, XRF, and any other platform my customers need.
What was our ROI?
My general impression is that I do not have to pay for any licenses because my direct customer, which is the translation agency, likely pays for my account, allowing me to work without bearing the cost of the editor.
What's my experience with pricing, setup cost, and licensing?
I have always used the editor provided by my customers, so I have not used Phrase Localization Platform to settle price, costs, and licenses.
Which other solutions did I evaluate?
I consider using different platforms whenever my customers require it before choosing Phrase Localization Platform.
What other advice do I have?
Phrase Localization Platform works smoothly and I would rate it an eight out of ten.
I have never used the AI capabilities of Phrase Localization Platform.
Phrase Localization Platform is deployed in my organization in that I do not handle it myself, but several customers of mine have accounts in Phrase Cloud, which I understand is public cloud with private accounts. They provide me with the credentials to access their cloud so that I can be identifiable.
My advice to others looking into using Phrase Localization Platform is to pay particular attention to the context, which is not available at the moment for strings.
Ashley Taylor A.
Robust MT/AI Translation Platform with Flexible Integrations
Reviewed on Oct 05, 2026
Review provided by G2
What do you like best about the product?
Strong combination of MT / AI language models, flexible integrations with lots of different tools (we use Figma and Google Docs most frequently), and the video caption/VO add-on is clutch.
What do you dislike about the product?
It's a very complex system designed to accommodate lots of different translation workflows, which can be a bit overkill for simpler programs. But once you set up project templates and foundational references, it's easy to spin up new projects.
What problems is the product solving and how is that benefiting you?
We're just starting integrated localization processes at Tremendous, and we needed an automated way to run translations for marketing, web, and video projects in multiple languages. Phrase offered everything we needed and had the strongest platform offering of the 4 tools we piloted.