Overview
EMQX Cloud: Unified MQTT Data Platform for IoT, AI & Modern Apps
Scale your IoT on AWS, simplify your architecture, and minimize your TCO. EMQX Cloud is a fully managed MQTT data platform that allows you to connect devices, process IoT data in real time, store time-series telemetry, and perform analytics, all within a unified managed service.
Compared to self-managed MQTT clusters or generic cloud IoT services, EMQX Cloud delivers up to 80% lower total cost of ownership. With seamless autoscaling, 40+ pre-built connectors, and an enterprise-grade 99.99% SLA, it supports real-time device connectivity, telemetry ingestion, and instant data processing, powering modern AI, connected vehicles, industrial IoT, and smart energy solutions. Start for free with our monthly Serverless credits, billed directly through your AWS Marketplace account.
Built for AWS, Scaled for the Future
- 24/7 Expert Support with Enterprise SLAs: Offload your MQTT operations to the experts. We offer a 99.99% uptime SLA, ensuring mission-critical resilience, high availability, and proactive resolution for global IoT deployments.
- Built-in IoT Data Storage with EMQX Tables: Stop managing complex "Broker-to-Database" pipelines. Use EMQX Tables (powered by GreptimeDB) to store, query, and analyze MQTT telemetry in-place using standard SQL,no additional infrastructure or "glue code" required.
- Real-Time Processing & SQL Rule Engine: Filter, enrich, and transform your IoT data in-flight. Our high-performance rule engine allows you to process millions of messages per second with sub-millisecond latency before they reach your backend.
Start for Free with Serverless Monthly Quota
Build your Proof of Concept (PoC) or scale your startup with our Serverless Plan. Every month, you receive a generous free quota:
- 1 Million Session Minutes
- 1 GB Data Traffic
- 1 Million Rule Action Executions
Pay-as-you-go pricing applies only once you exceed the free tier. Consolidate your billing and draw down on your existing AWS Commit (EDP) by subscribing through the Marketplace.
Highlights
- 80% Lower Total Cost of Ownership: Achieve enterprise-grade MQTT performance without infrastructure overhead. EMQX Cloud's fully managed, consumption-based pricing model delivers a cost-effective alternative to self-managed EMQX deployments and legacy IoT brokers.
- Proof-of-Concept Support Included: Accelerate your time-to-market with personalized assistance from EMQX Solution Architects. Get support with dedicated architecture reviews, data pipeline design, connector configuration, and technical guidance to ensure your IoT deployment is optimized for global scale, security, and reliability from day one.
- Complete IoT Data Platform on AWS: Go beyond message brokering with a unified, cloud-native platform. EMQX Cloud combines 40+ connectors for AWS services, a high-performance SQL Rule Engine, and EMQX Tables for real-time data processing, time-series storage, and analytics: enabling device connectivity, data transformation, and persistence without external databases.
Details
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
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Financing for AWS Marketplace purchases
Pricing
Dimension | Cost/unit |
|---|---|
Emqx Deployment Consumption Unit | $0.01 |
Deployment Addition Consumption Unit | $0.01 |
Vendor refund policy
We do not currently support refunds, but you can cancel at any time.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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Vendor support
We provide technical support in multiple ways. 1. You can E-mail to aws-marketplace@emqx.io . 2. You can fill the form to contact us:
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AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

Standard contract
Customer reviews
Unified factory data has enabled fast MQTT-based machine state and energy monitoring
What is our primary use case?
EMQX is a unified architecture and unified namespace based on MQTT broker, primarily using EMQX or HiveMQ. We use EMQX for the communication of factory data, sensors, and PLCs.
We track data on sensors and MQTT data by collecting MQTT data for sensors and publishing it to the MQTT broker. We then fetch MQTT data again, calculate some KPIs, and publish these KPIs back to the MQTT broker.
We primarily use energy data for reducing energy costs and calculate the machine state of machines. We use EMQX and MQTT mostly for the machine state of machines. We collect machine data, such as temperature or pressure and sensor values in machines, and then calculate the machine state of the machines or lines. We collect energy data of these machines in energy analyzers and calculate the total energy of the products.
What is most valuable?
The best features EMQX offers include fast communication; MQTT is the fastest protocol that I have observed.
MQTT scalability is excellent, and I am using the REST protocol. The REST protocol is not scalable as it is an old protocol, but MQTT runs a pub-sub mechanism and it is very fast and very scalable. This is excellent.
MQTT enables us to use unified namespace architecture. I collect data and publish data to MQTT and use this factory data on the MQTT broker. This enables us to have very fast integrations and data integrations, and I see data when I need it very quickly. When I use the MQTT broker, I do not need a database. EMQX broker is unified.
For example, MQTT 5.0 is a new version that is very fast.
What needs improvement?
EMQX is a good MQTT broker but the historian is simple. The historian side of EMQX and MQTT is simple and could be better.
It could be more reliable in new versions.
For how long have I used the solution?
I have been working in my current field for three years.
What do I think about the stability of the solution?
EMQX is very stable in my experience.
What do I think about the scalability of the solution?
EMQX's scalability is excellent and I have used EMQX for very big data and it is a very scalable solution.
How are customer service and support?
When I need any support, I read forums and there are many articles in forums.
Which solution did I use previously and why did I switch?
We were using a database, for example, MSSQL or PostgreSQL . In my old experience before MQTT, MQTT is faster than database solutions and more lightweight solutions.
What was our ROI?
I have seen a return on investment with money saved and time saved because the protocol is MQTT.
What's my experience with pricing, setup cost, and licensing?
EMQX is an open-source protocol. The cost is mostly the cloud provider cost. EMQX is open-source and MQTT is also an open-source protocol, so the cost is less.
Which other solutions did I evaluate?
I evaluated other options before choosing EMQX.
What other advice do I have?
EMQX is a unified namespace architecture and is a lightweight solution compared to old database solutions such as MSSQL or PostgreSQL . EMQX is also a very fast communication protocol. MQTT is a very fast communication protocol.
I appreciate EMQX as it is a very lightweight solution. This review has an overall rating of 8.
Secure messaging has transformed how we manage high-speed fuel dispenser data flows
What is our primary use case?
My main use case for EMQX is for communicating with ESP32 devices and sharing messages from one device to another device at the central level.
Our company is a fuel automation company, and we will have dispenser units where we connect one ESP32 for each dispenser unit. We get all the data from the dispenser unit and share it to the server via EMQX .
What is most valuable?
One of the best features EMQX offers is the ability to share data via topic-wise distribution.
Topic-wise data sharing helps my team and our workflow because each ESP32 has a different MAC ID, and using the MAC ID, we filter the data in the server, determining which ESP32 sends which message for a particular dispenser unit.
I would like to add that we are using TLS security for EMQX, and we have created one server where we can use a certificate for security purposes. The speed is really high, and even if there is a large number of incoming data, EMQX handles it very smoothly and quickly.
EMQX has positively impacted our organization by significantly increasing speed compared to other technologies we used before. After using EMQX, we can now handle a large amount of data within a fraction of seconds, which makes it very easy for us to pass the data and store it in our database, and we can easily visualize it in our UI.
The outcomes from using EMQX are very cost-saving for us because we previously used the MQTT Mosquitto broker, and when I compare Mosquitto with EMQX, EMQX is far better than Mosquitto and other protocols.
What needs improvement?
I do not have any suggestions for improvement in EMQX.
As I have worked with EMQX, I do not feel much improvement is needed. Whatever is available till now is working great and is very efficient for us. Perhaps I need to explore more to add new features or other functionalities, but as of now, it is great for us.
For how long have I used the solution?
I have been using EMQX for 14 months.
What do I think about the stability of the solution?
EMQX is much more stable.
What do I think about the scalability of the solution?
EMQX's scalability is really great.
How are customer service and support?
We have not faced any need for customer support from EMQX since we can handle everything on our end.
Which solution did I use previously and why did I switch?
We previously used the Mosquitto broker, which had latency issues and could not handle a large amount of data, and it was very slow. That is why we searched for an alternative option and found that EMQX is better.
What was our ROI?
We have not deployed EMQX to a large extent yet, so I cannot provide specific metrics, but we are optimistic about the return on investment.
What's my experience with pricing, setup cost, and licensing?
My experience with pricing, setup cost, and licensing for EMQX is good.
Which other solutions did I evaluate?
Before choosing EMQX, we evaluated other options, including HiveMQ.
What other advice do I have?
My advice for others looking into using EMQX is that if they want to manage a large amount of data with more speed, reliability, and security, they can easily switch to EMQX compared to other brokers. I give EMQX a rating of 10.
