Sold by: Salesforce, Inc.
Deployed on AWS
Make all your enterprise data ready for action, without moving it. Data 360 activates trusted context across your Agentic Enterprise, unifying your data, business logic, and governance into one complete source so every team and every agent is always working from a current, trusted picture of your business.
4.3
Overview
Data 360 is the engine that activates trusted context across your entire enterprise. Every data source you have - your warehouse, data lake, third-party signals, product data - gets connected to the business context that already lives in Salesforce: the business logic, shared language, guardrails, and automation. All possible without moving data, thanks to Zero Copy.
It works with the tools and teams you already have, including AWS. Data 360 connects directly to data where it lives, breaking down silos and harmonizing information using low-code tools so every department can power Agentforce, automate workflows, and make smarter decisions faster.
The result: every person on your team, and every AI agent working on your behalf, is always operating from a complete, current, and trusted picture of your customer and business, right now, in the moment it is needed.
Highlights
- Make all your enterprise data ready for action, without moving it.
- Power workflows, decisions, and analytics with one complete data source.
- Bring context and insight to your data so Agentforce can put it to work.
Details
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Custom pricing options
Pricing is based on your specific requirements and eligibility. Request a private offer to receive a custom quote. Sign in to view any offers that have been extended to you.
Legal
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Support
Vendor support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Similar products
Unify your customer data across Salesforce and AWS. This free one-day workshop helps you identify opportunities to build a Customer 360 solution and unlock real-time, AI-powered insights for customer engagement.
Improve your business's responsiveness with our AI-powered, data unification and management platform.
Over 10,000 organizations rely on Informatica for their mission-critical processes. Informatica Multidomain MDM is designed to drive your customer experience, digital commerce, supplier optimization, and finance data management needs.
Customer 360 view
Jumpcube's 360 Customer View is a revolutionary solution that empowers businesses to gain a comprehensive understanding of their customers by aggregating data from multiple sources into a unified profile. By leveraging the power of Amazon Connect and its customer profiles functionality, Jumpcube 360 Customer View enables organizations to replace legacy systems with a holistic approach to customer engagement and insights.
Customer reviews
Sunil T.
Powerful Data Integration with Room for AI Enhancement
Reviewed on Apr 18, 2026
Review provided by G2
What do you like best about the product?
I like the ability to add multiple streams of data using Salesforce Data 360 (formerly Data Cloud). This helps me get a better understanding of the customers by pulling in insights from various sources.
What do you dislike about the product?
Sometimes the automating feature does not work, so it takes time to manually tag the data. It would be nice to have the data mapping improved using AI. Also, the initial setup was slightly complicated as it had a learning curve for data mapping.
What problems is the product solving and how is that benefiting you?
I use Salesforce Data 360 to access and analyze data from multiple sources, giving us a better understanding of customers.
Devi N.
Audi Connect Manager
Reviewed on Apr 17, 2026
Review provided by G2
What do you like best about the product?
It helps us consolidate dealer concerns in one place. At VW Canada, we use Salesforce for both dealer support and customer support, which makes it easier to manage everything in a single system.
What do you dislike about the product?
It takes quite a bit of training to be able to use the platform to its full potential.
What problems is the product solving and how is that benefiting you?
It helps consolidate customer and dealer concerns, which makes it easier to identify trends in what’s working and what isn’t.
Sheeba T.
Data 360 Centralizes Profiles with Zero-Copy Access Across Sources
Reviewed on Apr 17, 2026
Review provided by G2
What do you like best about the product?
Data 360 consolidates profile and builds one central profile.
Works on zero copy so data residing in external sources like snowflake and other sources can be used within Salesforce without using storage.
Works on zero copy so data residing in external sources like snowflake and other sources can be used within Salesforce without using storage.
What do you dislike about the product?
Requires data governance
Can get costly
Cannot be effectively used if data is messy
Can get costly
Cannot be effectively used if data is messy
What problems is the product solving and how is that benefiting you?
Consolidating profiles from various sources to a single unified profile.
Built on zero copy - can use data from external sources without physically bringing it into Salesforce
Built on zero copy - can use data from external sources without physically bringing it into Salesforce
David M.
Transforms Data into Customer Insights Effortlessly
Reviewed on Apr 17, 2026
Review provided by G2
What do you like best about the product?
I love the control possible from Salesforce Data 360 to capture data and then enhance or combine that data with Salesforce objects. Salesforce Data 360 has several features that support expansion. As we continue to learn more about what Salesforce can do for us, Salesforce Data 360 will be right there adding to our possibilities. The initial setup was very easy. The documentation was clear, and learning how to capture a data stream from our website was easy to configure.
What do you dislike about the product?
One issue right now is Zero-copy support. There are MANY connectors in beta that have little to no updates in several months. We all know this takes time, but more communication around upcoming Zero-Copy support would be really appreciated.
What problems is the product solving and how is that benefiting you?
I use Salesforce Data 360 to capture website data for our agent, consolidate customer data, and achieve a 360-degree customer view.
Non-Profit Organization Management
A Unified Data View That Unlocks New Insights and Business Value
Reviewed on Apr 17, 2026
Review provided by G2
What do you like best about the product?
I like the way of unifying all my data, in place, to give me a full picture of my data and bring in new insights, opportunities and business value.
What do you dislike about the product?
The biggest drawback for me is the cost of Data 360. It makes it hard to justify the ROI my organization pays for, especially when I compare it with other cloud providers like Snowflake.
What problems is the product solving and how is that benefiting you?
It combines all the data we need to give my org a full picture, and it helps us uncover new insights and spot trends.