Data 360
Salesforce, Inc.Reviews from AWS customer
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Real-Time Data in One Place, But Setup and Licensing Costs Add Up
What do you like best about the product?
real time data from other sources. one place to view instead of having to go login to multiple systems. saves time and money
What do you dislike about the product?
Setup took some time. also required tweaking the different parts to get everything we wanted. Also expensive so we have limited licenses. more users at my company can use this but not in budget.
What problems is the product solving and how is that benefiting you?
Bringing in all customer data into one system.
No-Code Segmentation and Einstein-Powered Insights for Faster Data Work
What do you like best about the product?
Data 360 offers no‑code segment builders, streaming insights, and Einstein‑powered capabilities—such as Einstein Segment Creation and vector search—that enable business users and analysts to work with data effectively, without relying heavily on data‑engineering support.
What do you dislike about the product?
Pricing is high.Also configuration is bit complex.
What problems is the product solving and how is that benefiting you?
Data cloud mainly solving the problem of fragmented, “siloed” customer data by creating a single, real‑time Customer 360 that can be used across Sales, Service, Marketing, and AI workflows—without you having to build and maintain complex custom pipelines.
Unifies and Organizes All Our Data in One Platform
What do you like best about the product?
It helps unify and organize data by bringing everything together on a single platform, making it easier to structure information in one place.
What do you dislike about the product?
We have to map the data structure from all sources manually, since there’s no auto-mapping.
What problems is the product solving and how is that benefiting you?
Unifying data from all sources into a single platform.
Powerful Data Integration with Room for AI Enhancement
What do you like best about the product?
I like the ability to add multiple streams of data using Salesforce Data 360 (formerly Data Cloud). This helps me get a better understanding of the customers by pulling in insights from various sources.
What do you dislike about the product?
Sometimes the automating feature does not work, so it takes time to manually tag the data. It would be nice to have the data mapping improved using AI. Also, the initial setup was slightly complicated as it had a learning curve for data mapping.
What problems is the product solving and how is that benefiting you?
I use Salesforce Data 360 to access and analyze data from multiple sources, giving us a better understanding of customers.
Audi Connect Manager
What do you like best about the product?
It helps us consolidate dealer concerns in one place. At VW Canada, we use Salesforce for both dealer support and customer support, which makes it easier to manage everything in a single system.
What do you dislike about the product?
It takes quite a bit of training to be able to use the platform to its full potential.
What problems is the product solving and how is that benefiting you?
It helps consolidate customer and dealer concerns, which makes it easier to identify trends in what’s working and what isn’t.
Data 360 Centralizes Profiles with Zero-Copy Access Across Sources
What do you like best about the product?
Data 360 consolidates profile and builds one central profile.
Works on zero copy so data residing in external sources like snowflake and other sources can be used within Salesforce without using storage.
Works on zero copy so data residing in external sources like snowflake and other sources can be used within Salesforce without using storage.
What do you dislike about the product?
Requires data governance
Can get costly
Cannot be effectively used if data is messy
Can get costly
Cannot be effectively used if data is messy
What problems is the product solving and how is that benefiting you?
Consolidating profiles from various sources to a single unified profile.
Built on zero copy - can use data from external sources without physically bringing it into Salesforce
Built on zero copy - can use data from external sources without physically bringing it into Salesforce
Transforms Data into Customer Insights Effortlessly
What do you like best about the product?
I love the control possible from Salesforce Data 360 to capture data and then enhance or combine that data with Salesforce objects. Salesforce Data 360 has several features that support expansion. As we continue to learn more about what Salesforce can do for us, Salesforce Data 360 will be right there adding to our possibilities. The initial setup was very easy. The documentation was clear, and learning how to capture a data stream from our website was easy to configure.
What do you dislike about the product?
One issue right now is Zero-copy support. There are MANY connectors in beta that have little to no updates in several months. We all know this takes time, but more communication around upcoming Zero-Copy support would be really appreciated.
What problems is the product solving and how is that benefiting you?
I use Salesforce Data 360 to capture website data for our agent, consolidate customer data, and achieve a 360-degree customer view.
A Unified Data View That Unlocks New Insights and Business Value
What do you like best about the product?
I like the way of unifying all my data, in place, to give me a full picture of my data and bring in new insights, opportunities and business value.
What do you dislike about the product?
The biggest drawback for me is the cost of Data 360. It makes it hard to justify the ROI my organization pays for, especially when I compare it with other cloud providers like Snowflake.
What problems is the product solving and how is that benefiting you?
It combines all the data we need to give my org a full picture, and it helps us uncover new insights and spot trends.
Effortless Setup, Powerful Data Management
What do you like best about the product?
I like how easy Salesforce Data 360 (formerly Data Cloud) is to use. I find the zero copy of data feature very important as data needs to be updated regularly. The initial setup was also very easy.
What do you dislike about the product?
Nothing I can think of
What problems is the product solving and how is that benefiting you?
Salesforce Data 360 solves data management issues with zero copy of data, making data updates seamless.
Evolving Tool with Potential, Pricing Needs Clarity
What do you like best about the product?
I like that Salesforce Data 360 is operating at a very good speed. It's improved a lot over the last two years. I think this is the next big thing with the Salesforce platform. Without using Salesforce Data 360, staying relevant in the ecosystem would be challenging, as it's very important.
What do you dislike about the product?
I think it's pricing model. It's a little confusing. It has a lot of variability in that.
What problems is the product solving and how is that benefiting you?
Salesforce Data 360 solves our need for a reference system without full master data management, providing insights on profile engagements and ecosystems for a holistic view.
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