Data 360
Salesforce, Inc.Reviews from AWS customer
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Powerful Data Integration with Room for AI Enhancement
What do you like best about the product?
I like the ability to add multiple streams of data using Salesforce Data 360 (formerly Data Cloud). This helps me get a better understanding of the customers by pulling in insights from various sources.
What do you dislike about the product?
Sometimes the automating feature does not work, so it takes time to manually tag the data. It would be nice to have the data mapping improved using AI. Also, the initial setup was slightly complicated as it had a learning curve for data mapping.
What problems is the product solving and how is that benefiting you?
I use Salesforce Data 360 to access and analyze data from multiple sources, giving us a better understanding of customers.
Audi Connect Manager
What do you like best about the product?
It helps us consolidate dealer concerns in one place. At VW Canada, we use Salesforce for both dealer support and customer support, which makes it easier to manage everything in a single system.
What do you dislike about the product?
It takes quite a bit of training to be able to use the platform to its full potential.
What problems is the product solving and how is that benefiting you?
It helps consolidate customer and dealer concerns, which makes it easier to identify trends in what’s working and what isn’t.
Data 360 Centralizes Profiles with Zero-Copy Access Across Sources
What do you like best about the product?
Data 360 consolidates profile and builds one central profile.
Works on zero copy so data residing in external sources like snowflake and other sources can be used within Salesforce without using storage.
Works on zero copy so data residing in external sources like snowflake and other sources can be used within Salesforce without using storage.
What do you dislike about the product?
Requires data governance
Can get costly
Cannot be effectively used if data is messy
Can get costly
Cannot be effectively used if data is messy
What problems is the product solving and how is that benefiting you?
Consolidating profiles from various sources to a single unified profile.
Built on zero copy - can use data from external sources without physically bringing it into Salesforce
Built on zero copy - can use data from external sources without physically bringing it into Salesforce
Transforms Data into Customer Insights Effortlessly
What do you like best about the product?
I love the control possible from Salesforce Data 360 to capture data and then enhance or combine that data with Salesforce objects. Salesforce Data 360 has several features that support expansion. As we continue to learn more about what Salesforce can do for us, Salesforce Data 360 will be right there adding to our possibilities. The initial setup was very easy. The documentation was clear, and learning how to capture a data stream from our website was easy to configure.
What do you dislike about the product?
One issue right now is Zero-copy support. There are MANY connectors in beta that have little to no updates in several months. We all know this takes time, but more communication around upcoming Zero-Copy support would be really appreciated.
What problems is the product solving and how is that benefiting you?
I use Salesforce Data 360 to capture website data for our agent, consolidate customer data, and achieve a 360-degree customer view.
A Unified Data View That Unlocks New Insights and Business Value
What do you like best about the product?
I like the way of unifying all my data, in place, to give me a full picture of my data and bring in new insights, opportunities and business value.
What do you dislike about the product?
The biggest drawback for me is the cost of Data 360. It makes it hard to justify the ROI my organization pays for, especially when I compare it with other cloud providers like Snowflake.
What problems is the product solving and how is that benefiting you?
It combines all the data we need to give my org a full picture, and it helps us uncover new insights and spot trends.
Effortless Setup, Powerful Data Management
What do you like best about the product?
I like how easy Salesforce Data 360 (formerly Data Cloud) is to use. I find the zero copy of data feature very important as data needs to be updated regularly. The initial setup was also very easy.
What do you dislike about the product?
Nothing I can think of
What problems is the product solving and how is that benefiting you?
Salesforce Data 360 solves data management issues with zero copy of data, making data updates seamless.
Evolving Tool with Potential, Pricing Needs Clarity
What do you like best about the product?
I like that Salesforce Data 360 is operating at a very good speed. It's improved a lot over the last two years. I think this is the next big thing with the Salesforce platform. Without using Salesforce Data 360, staying relevant in the ecosystem would be challenging, as it's very important.
What do you dislike about the product?
I think it's pricing model. It's a little confusing. It has a lot of variability in that.
What problems is the product solving and how is that benefiting you?
Salesforce Data 360 solves our need for a reference system without full master data management, providing insights on profile engagements and ecosystems for a holistic view.
Seamless 3rd-Party Data Imports for Building Individual Profiles
What do you like best about the product?
Ability to bring data from 3rd party systems, and build individual profile
What do you dislike about the product?
We need more connectors support and agentic layer to help figure out stuff
What problems is the product solving and how is that benefiting you?
I have single source of the truth of our end user
Boosted Lead Management with Seamless Integration
What do you like best about the product?
I like the segmentation and integration with other clouds in Salesforce Data 360. We have a lot of lead data, and Salesforce Data 360 helps us automate, classify, and use these leads in Marketing Cloud, which is helping us grow our business.
What do you dislike about the product?
I wish there were more features for data profiling and that segmentation came with more features. Also, it would be great if the pricing were less.
What problems is the product solving and how is that benefiting you?
I use Salesforce Data 360 to refine lead data and automate lead handling, which helps grow our business by pushing clean leads to Marketing Cloud. It solves handling huge data and creates data sets through segmentation, aiding in data classification and integration with other clouds.
A Game-Changer for Data Management
What do you like best about the product?
I really appreciate Salesforce Data 360's architecture; it represents a new way of thinking and designing. The canonical layer that Salesforce introduced is fantastic, as it helps reduce duplication and consolidates multi-record data into a 'golden record.' This was a game changer for me. I find it incredibly magical how Salesforce holds everything within native apps, which has simplified data storage by eliminating the need for third-party applications. The setup was surprisingly easy, requiring just a few clicks, which made transitioning very smooth.
What do you dislike about the product?
One thing is I'm not very certain about the licensing cost.
What problems is the product solving and how is that benefiting you?
I find Salesforce Data 360 a game changer for storage, reducing dependency on third-party apps and centralizing data. Its canonical layer reduces duplication, turning messy data from multiple sources into a golden record, which is fantastic.
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