Data 360

What do you like best about the product?

I like that Salesforce Data 360 is mostly clicks, not code when setting up, making it very user-friendly. I also appreciate how it offers zero-copy from other systems when dealing with large volumes of data. The initial setup is very straightforward by using out-of-the-box setups and guides.

What do you dislike about the product?

The consumption model can be difficult to understand.

What problems is the product solving and how is that benefiting you?

It allows us to store unstructured data for our Agentforce chatbot to read and offer automated answers to our customers.

What do you like best about the product?

Single source of truth, acting as a data lake to retrieve valuable customer data and insights

What do you dislike about the product?

Nothing to mention for now, need to utilise the tool and test and learn

What problems is the product solving and how is that benefiting you?

Unified source of data shared across various data clouds

What do you like best about the product?

I find the user interface of Salesforce Data 360 makes it much easier to deal with integrations. It's much easier to use than our old integration tools. Also, the initial setup was very easy.

What do you dislike about the product?

I would say the error handling. Sometimes the data streams fail, and we don't get a notification.

What problems is the product solving and how is that benefiting you?

I use Salesforce Data 360 to clear and organize information before it's passed to our data lake and made available for Tableau. The interfaces are easier to use than older integration tools.

What do you like best about the product?

The solution to having all data sets amalgamated into one is good but the ability to use this data in not only a reactive way but a proactive one is very exciting

What do you dislike about the product?

The additional licence cost for a company of our size feels very restrictive to getting the most out of all systems, plus there’s still a reliance on fixing the data in the long term which will delay the execution of the system

What problems is the product solving and how is that benefiting you?

Collecting all data sets together in order to have a clear view of pros and cons of the company issues we face with network problems and potential dig works etc. will make the end user’s job quicker and safer leading to a better customer experience

What do you like best about the product?

It does a great job of correlating all of our data from various sources and bringing it together in one place.

What do you dislike about the product?

The setup can be a bit tedious, and it can feel complicated to navigate through everything.

What problems is the product solving and how is that benefiting you?

Having all of our data in one place has been very helpful.

What do you like best about the product?

What I like best about Salesforce Data 360 is the ease of use.

What do you dislike about the product?

I have not used Salesforce Data 360 long enough to find anything I dislike.

What problems is the product solving and how is that benefiting you?

We are moving from a (very old) CRM that had multiple data sources to Salesforce, so the possibilities seem endless.

What do you like best about the product?

I like being able to pull together all the disparate marketing analytics via API and then use marketing intelligence with Agentic AI to generate insights.

What do you dislike about the product?

It’s not a feature that’s widely shared.

What problems is the product solving and how is that benefiting you?

No more scuba gear. Data 360 brings together multiple sources of performance data—GA, LI, Meta, spreadsheets, and more—into one place. With the new Marketing Intelligence platform, you can use Agentic AI to query that data, or set up your marketing performance analytics in other ways within Data 360 to surface insights. It cuts out hours of diving through dashboards, reports, and spreadsheets just to understand what’s working.

What do you like best about the product?

The ability to unify data from multiple sources, takes the gas work out of consolidating contact information

What do you dislike about the product?

At this point there's nothing to not like!

What problems is the product solving and how is that benefiting you?

It's giving us the ability to bring all of our data together

What do you like best about the product?

The data integration across channels will accelerate our ability to better meet member needs in a more personalized, timely, and efficient manner now and as we further explore agentic marketing capabilities in Salesforce.

What do you dislike about the product?

Concerned with any default settings allowing a marketing role to delete an account (perhaps accidentally or intentionally). Administrator can turn this potential hazard off, but it would be nice to default to not allow that to happen without deliberate permission or a failsafe in place to recover data insights.

What problems is the product solving and how is that benefiting you?

Serving as a central repository to migrate our disparate data silos for a better picture of our information, savings from releasing other platforms and ability to coordinate efforts

What do you like best about the product?

The way its out of the box data model captures many common customer attributes and touchpoints across industries. This enables quick wins out of the box instead of custom configurations.

What do you dislike about the product?

Way too many click required in a workflow. I am constantly going back to a main tab and clicking through many screens to get to where I need to go.

What problems is the product solving and how is that benefiting you?

Giving a click not code solution to building customer segments for a marketing team.