Salesforce Data Cloud
Salesforce, Inc.Reviews from AWS customer
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"Salesforce Data Cloud: A Game-Changer for Customer 360"
What do you like best about the product?
What I like most about Data Cloud is its ability to unify data from multiple sources into a single customer profile in real time. It provides a 360° view of customers, enabling smarter decisions and more personalized engagement. I also appreciate how seamlessly it integrates with Salesforce, making insights instantly actionable across Sales, Service, and Marketing.
What do you dislike about the product?
There is nothing there that i do not like
What problems is the product solving and how is that benefiting you?
Salesforce Data Cloud helps solve the challenge of fragmented customer data by unifying information from multiple sources into a single, real-time profile. This eliminates data silos and ensures accuracy across systems. As a result, we can deliver more personalized experiences, make faster data-driven decisions, and empower teams with a true 360° view of the customer.
The easiest way to ingest data I have seen in some time
What do you like best about the product?
The zero-copy functionality has proved its value time and time again. Allowing a seamless, cheap and easy way to bring data into your Salesforce instance for segmentation, analytics, AI, or any other purpose.
What do you dislike about the product?
The party identifcation DMO proves rather difficult to break down and understand, and a good technical understanding of this and the 360 model is needed in order to properly drive unification. At the time we implementated, the documentation was somewhat poor however since then, it has significantly improved, and the online communities such as Data Blazer proved a fruitful source of infomration.
What problems is the product solving and how is that benefiting you?
- Integrations, particuarly using a connector or zero copy, are far easier, quicker, and require less resources to setup.
-Being able to show data from Data Cloud using the Copy Field/Related List has meant that adding new fields and allowing access for advisors has streamlined business processes.
- The future of the platform is being built on Data Cloud, and preparing it using connectors and Data Kits has been relatively seamless since the beginning and does not require a mass of resources to get in place.
-Being able to show data from Data Cloud using the Copy Field/Related List has meant that adding new fields and allowing access for advisors has streamlined business processes.
- The future of the platform is being built on Data Cloud, and preparing it using connectors and Data Kits has been relatively seamless since the beginning and does not require a mass of resources to get in place.
A Strategic Enabler for Unified Customer Intelligence and Activation
What do you like best about the product?
What stands out most is how seamlessly Data Cloud integrates with both Salesforce-native and external data sources like Amazon S3. The platform’s ability to harmonize disparate datasets into a unified customer profile has been a game-changer. Its real-time segmentation and activation capabilities allow us to respond to customer behavior with agility, while the intuitive UI and strong governance features make it scalable across teams. The identity resolution engine is particularly impressive—it’s helped us reduce duplication and improve personalization across channels.
What do you dislike about the product?
While the platform is robust, the initial onboarding and data modeling phases require a steep learning curve, especially for teams new to CDPs. Some UI components can lag when handling large datasets, and a few connectors for niche third-party tools require custom development. Additionally, documentation around advanced orchestration flows could be more detailed to support complex use cases.
What problems is the product solving and how is that benefiting you?
Salesforce Data Cloud is helping us solve the challenge of fragmented customer data across systems. By centralizing and harmonizing data, we’ve built a reliable Customer 360 view that powers real-time segmentation and activation. This has improved campaign performance, reduced operational silos, and enhanced customer experience. It’s also helping us stay compliant with data privacy regulations through strong governance features.
Data Cloud: New Cloud of AI Era
What do you like best about the product?
Salesforce Data cloud can do best to ingest and harmony your data from multiple sources. It's easy to connect with multiple data sources. Salesforce provides good support in-case you face any issue. Data cloud is now my daily go to tool for viewing performance of my agentforce agents. Data cloud is very easy to implement and it provides out of the box connecters for ease of integration.
What do you dislike about the product?
Sometimes while making vector embeddings for data library or files, it comes up with empty chunks, anyway you can always rebuild from search index tab.
What problems is the product solving and how is that benefiting you?
Salesforce data cloud is solving problem of manging duplicate data for customers, It brings and unify multiple data into unique.
Salesforce data cloud helps to unify the data across multiple platform
What do you like best about the product?
1. I have liked how effortlessly we can ingest the data from different sources and how the data is being unified and also segmenting the data based on requirement.
What do you dislike about the product?
Data mismatch when we inject the data from snowflake and also we don't have option to download the data from data explorer or profile explorer
What problems is the product solving and how is that benefiting you?
1.I work for a company called Ecolab which basically provide services in the cleaning, purification and water treatment industry hence we have lot of customers maintained in different systems . With the help of data cloud we are creating a single view of contact and activating to marketing cloud to provide personalized experience for each customer .
Salesforce Data Cloud Unifies Customer Data From Multiple Sources
What do you like best about the product?
Salesforce Data Cloud unifies data we gain the 360 degree view of the customer. This intelligence was then used to drive more approach towards the sales, with personalized recommendation through marketing cloud Personalization and marketing cloud engagements and also Data ingestions.
What do you dislike about the product?
We are not able to validate the data coming from multiple source with the millions of records and we found there is data mismatch with the incremental refresh of the zero copy data from snowflake, where the certain records are missing on the data cloud during the ingestion process.
What problems is the product solving and how is that benefiting you?
With the 360 degree view of customers data it was easy to identify the customer requirements and was able to send the recommendation through marketing cloud engagements and marketing cloud personalization convert the customer to sales.
Salesforce Data Cloud: A Game Changer
What do you like best about the product?
Overall experience is exceptional,helps in powerful unification process and supports strong governance and compliance policies
What do you dislike about the product?
Pricing not suitable for small business but can be adapted if they use Salesforce products already
What problems is the product solving and how is that benefiting you?
Unification of customer data, as we have silo'ed data and bringing them together on one structure was challenging. Data Cloud helped to overcome the challenge.
Herding data cats at scale
What do you like best about the product?
I like how it provides a nice clean presentation layer for Analytics, Activations, etc. It has a very clean, intuitive design, reminiscent or Mulesoft Anypoint.
What do you dislike about the product?
I hate, hate, hate the Data and Profile Explorers UI.
What problems is the product solving and how is that benefiting you?
It is providing a concise funnel for disparate data sources, managing disharmonious data types, into a clean harmonious controlled layer. It's very nature provides a certain level of security and governance. i like how they are adding more and more ootb connectors to make tricky integration-ish issues more approachable from a declarative standpoint.
Salesforce Data Cloud: Real-Time Intelligence That Transforms Customer Engagement
What do you like best about the product?
Real-Time Data, Smarter Customer Engagement
What do you dislike about the product?
Setup complexity and steep learning curve
What problems is the product solving and how is that benefiting you?
Salesforce Data Cloud solves the challenge of fragmented customer data by unifying it into real-time, actionable profiles. This eliminates silos across CRM, web, mobile, and external systems, allowing teams to personalize experiences, automate workflows, and make smarter decisions instantly.
Unification and Integration with Salesforce Data Cloud
What do you like best about the product?
I love how Salesforce Data Cloud integrates seamlessly with our marketing, sales, and service clouds, providing a single source of truth. The unification and integration capabilities, especially with its AI features, make data management efficient and insightful, boosting our confidence in customer-related decisions.
What do you dislike about the product?
The consideration of cost and licenses presents a challenge when thinking about expanding the implementation of Salesforce Data Cloud to another office.
What problems is the product solving and how is that benefiting you?
I use Salesforce Data Cloud to unify scattered customer data from spreadsheets and Zoho CRM, giving us a single source of truth. This integration has built our confidence in decision-making based on centralized data, streamlining workflows and improving customer relationships.
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