Sold by: Salesforce, Inc.
Deployed on AWS
Make all your enterprise data ready for action, without moving it. Data 360 activates trusted context across your Agentic Enterprise, unifying your data, business logic, and governance into one complete source so every team and every agent is always working from a current, trusted picture of your business.
4.3
Overview
Data 360 is the engine that activates trusted context across your entire enterprise. Every data source you have - your warehouse, data lake, third-party signals, product data - gets connected to the business context that already lives in Salesforce: the business logic, shared language, guardrails, and automation. All possible without moving data, thanks to Zero Copy.
It works with the tools and teams you already have, including AWS. Data 360 connects directly to data where it lives, breaking down silos and harmonizing information using low-code tools so every department can power Agentforce, automate workflows, and make smarter decisions faster.
The result: every person on your team, and every AI agent working on your behalf, is always operating from a complete, current, and trusted picture of your customer and business, right now, in the moment it is needed.
Highlights
- Make all your enterprise data ready for action, without moving it.
- Power workflows, decisions, and analytics with one complete data source.
- Bring context and insight to your data so Agentforce can put it to work.
Details
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Custom pricing options
Pricing is based on your specific requirements and eligibility. Request a private offer to receive a custom quote. Sign in to view any offers that have been extended to you.
Legal
Content disclaimer
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Support
Vendor support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
siddartha D.
Profile Unification and Zero-Copy Integrations That Deliver
Reviewed on Jul 20, 2026
Review provided by G2
What do you like best about the product?
Profile unification, zero-copy integrations, and Agentforce groundwork capabilities.
What do you dislike about the product?
There is still room for improvement with data cloud deployments. I encountered few challenges using Data kits.
What problems is the product solving and how is that benefiting you?
Faster implementation and simpler UI. Integrating between various systems is made too simpler and usage based pricing is cherry on the cake.
Nitin M.
Easy Setup for Connecting Systems and Activating Unified Data
Reviewed on Jul 19, 2026
Review provided by G2
What do you like best about the product?
Easy to set up connections with multiple external systems, unify data in one place, and quickly segment and activate it across multiple systems.
What do you dislike about the product?
Too many product issues. First, once fields are created in a datastream, we cannot delete them. Second, the error descriptions are not clear. For example, when trying to remove a field on the DLO, it lists a bunch of things to check (e.g., IR, Segments, Datagraph, etc.), but instead it should show the specific places where the field is actually being used. Third, many times it throws a system error without a proper message, such as: "Unexpected error, contact system administrator."
What problems is the product solving and how is that benefiting you?
Our client is an NGO, and they were struggling to figure out how to send acknowledgements to donors who had donated through various channels, partners, and other sources. Now, with the Data Cloud, we are ingesting data from multiple sources, unifying donor profiles, and sending acknowledgements for each donation.
Mamta B.
Unified Customer Profiles and Instant Activation Across Salesforce Apps
Reviewed on Jul 19, 2026
Review provided by G2
What do you like best about the product?
Data 360 helped us unify customer profiles and activate that data immediately across Salesforce applications. It strengthened our identity resolution capabilities, enabled zero-copy data access and data federation, and provided a solid foundation for AI-powered insights and experiences.
What do you dislike about the product?
It took some time to get into at first, but once I did, I was completely engaged.
What problems is the product solving and how is that benefiting you?
Salesforce Data 360 has helped us solve the challenge of bringing customer data together from multiple systems into a single, unified view. Instead of working with fragmented or duplicate records, we now have more accurate customer profiles through identity resolution. Its zero-copy and data federation capabilities allow us to leverage data across platforms without unnecessary duplication, improving both efficiency and data governance. By making trusted customer data readily available across Salesforce applications, Data 360 has also strengthened our AI initiatives, enabling more personalized customer experiences, better insights, and faster, data-driven decision-making.
Information Technology and Services
Powerful Segmentation and Identity Resolution, but Data Cloud Connector Setup Needs Clarity
Reviewed on Jul 17, 2026
Review provided by G2
What do you like best about the product?
Segmentation
Identity resolution
Connectors
Identity resolution
Connectors
What do you dislike about the product?
Data cloud connectors setup steps , especially for beta
less documenttation/ video/
Recive auto reply from saleforce support
less documenttation/ video/
Recive auto reply from saleforce support
What problems is the product solving and how is that benefiting you?
duplicate records
tracking records
keep in touch with customer email automation based on segmentations
tracking records
keep in touch with customer email automation based on segmentations
Consumer Goods
Powerful Data Model and Multi-Channel Activation
Reviewed on Jul 16, 2026
Review provided by G2
What do you like best about the product?
Data model and activation to multiple channels
What do you dislike about the product?
The UI is not friendly for new users who is new to salesforce products
What problems is the product solving and how is that benefiting you?
Data unification
Segmentation is easy to use
Segmentation is easy to use