Sold by: Salesforce, Inc.
Deployed on AWS
Make all your enterprise data ready for action, without moving it. Data 360 activates trusted context across your Agentic Enterprise, unifying your data, business logic, and governance into one complete source so every team and every agent is always working from a current, trusted picture of your business.
4.3
Overview
Data 360 is the engine that activates trusted context across your entire enterprise. Every data source you have - your warehouse, data lake, third-party signals, product data - gets connected to the business context that already lives in Salesforce: the business logic, shared language, guardrails, and automation. All possible without moving data, thanks to Zero Copy.
It works with the tools and teams you already have, including AWS. Data 360 connects directly to data where it lives, breaking down silos and harmonizing information using low-code tools so every department can power Agentforce, automate workflows, and make smarter decisions faster.
The result: every person on your team, and every AI agent working on your behalf, is always operating from a complete, current, and trusted picture of your customer and business, right now, in the moment it is needed.
Highlights
- Make all your enterprise data ready for action, without moving it.
- Power workflows, decisions, and analytics with one complete data source.
- Bring context and insight to your data so Agentforce can put it to work.
Details
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Custom pricing options
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Support
Vendor support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Juan Pablo C.
Unifies Customer Data into Actionable Insights Across Salesforce
Reviewed on Jun 26, 2026
Review provided by G2
What do you like best about the product?
What I like best about Salesforce Data 360 is how it helps unify customer data from different sources and turn it into actionable insights across Salesforce. I especially like that it can support more personalized experiences, better segmentation, and smarter automation by making data more connected, trusted, and usable for business teams.
What do you dislike about the product?
What I dislike about Salesforce Data 360 is that it can feel complex to set up and understand at first, especially when working with data ingestion, identity resolution, permissions, and activation. The platform is very powerful, but the learning curve can be steep, and sometimes the documentation or setup steps could be clearer for new users.
What problems is the product solving and how is that benefiting you?
Salesforce Data 360 is helping us solve the challenge of having customer and business data spread across different systems. One of the biggest benefits for me is identity resolution, because it allows us to unify records and create a more complete and trusted customer profile even when the data comes from multiple sources.
It is also very useful for creating Calculated Insights that can drive actions both inside Salesforce and outside Salesforce, helping teams automate processes and make better decisions based on unified data. Finally, Data 360 is helping us a lot with data retrieval and vector databases, especially for Agentforce use cases, because it allows agents to have better context and provide more accurate and useful responses.
It is also very useful for creating Calculated Insights that can drive actions both inside Salesforce and outside Salesforce, helping teams automate processes and make better decisions based on unified data. Finally, Data 360 is helping us a lot with data retrieval and vector databases, especially for Agentforce use cases, because it allows agents to have better context and provide more accurate and useful responses.
Vinay A.
Insightful Data 360 for Connecting Enterprise Data Across Sources
Reviewed on Jun 24, 2026
Review provided by G2
What do you like best about the product?
Data 360 is very insightful, and it lets us connect enterprise data from different sources.
What do you dislike about the product?
I didn’t find anything where I dislike this feature
What problems is the product solving and how is that benefiting you?
This can benefit enterprises with their organized and unorganised data in different source systems
Anonymous
User-Friendly Setup, Robust Data Handling
Reviewed on Jun 22, 2026
Review provided by G2
What do you like best about the product?
I like that Salesforce Data 360 is mostly clicks, not code when setting up, making it very user-friendly. I also appreciate how it offers zero-copy from other systems when dealing with large volumes of data. The initial setup is very straightforward by using out-of-the-box setups and guides.
What do you dislike about the product?
The consumption model can be difficult to understand.
What problems is the product solving and how is that benefiting you?
It allows us to store unstructured data for our Agentforce chatbot to read and offer automated answers to our customers.
Consumer Goods
A Single Source of Truth for Valuable Customer Insights
Reviewed on Jun 18, 2026
Review provided by G2
What do you like best about the product?
Single source of truth, acting as a data lake to retrieve valuable customer data and insights
What do you dislike about the product?
Nothing to mention for now, need to utilise the tool and test and learn
What problems is the product solving and how is that benefiting you?
Unified source of data shared across various data clouds
Luis C.
Eases Integration, Needs Better Error Handling
Reviewed on Jun 18, 2026
Review provided by G2
What do you like best about the product?
I find the user interface of Salesforce Data 360 makes it much easier to deal with integrations. It's much easier to use than our old integration tools. Also, the initial setup was very easy.
What do you dislike about the product?
I would say the error handling. Sometimes the data streams fail, and we don't get a notification.
What problems is the product solving and how is that benefiting you?
I use Salesforce Data 360 to clear and organize information before it's passed to our data lake and made available for Tableau. The interfaces are easier to use than older integration tools.