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    Unified Audience Accelerator - Publicis Sapient, AWS and Salesforce

     Info
    Sold by: Publicis Sapient 
    Publicis Sapient’s Unified Audience Accelerator for Salesforce Data Cloud and AWS Data Clean Rooms (P360) allows businesses to seamlessly leverage data held in Salesforce Data Cloud in AWS Clean Rooms to collaborate with their partners without having to share the underlying data. PS360 empowers businesses to match and analyze datasets, gain rich audience insights, and unlock revenue opportunities using first-, second- and third-party data. In the new cookieless landscape, marketers using PS360 can enhance data insights, improve their return on ad spend and optimize performance measurement.
    Request private offer
    Listing Thumbnail

    Unified Audience Accelerator - Publicis Sapient, AWS and Salesforce

     Info
    Sold by: Publicis Sapient 
    Request private offer

    Overview

    Publicis Sapient Unified Audience Accelerator for Salesforce Data Cloud and AWS Data Clean Rooms (P360)

    The Unified Audience Accelerator (Salesforce Data Cloud to AWS Clean Rooms for Activation) is ideal for businesses leveraging AWS, Salesforce or both. It empowers CMOs and CDOs to deliver meaningful, measurable user experiences while prioritizing data privacy. This robust solution caters to CMO marketing initiatives and media companies with multiple digital properties seeking to boost campaign performance. By securely sharing publishers’ and advertisers’ data with owned first-party customer data, PS360 Audience Accelerator provides: audience overlap analysis, profile enrichment, deeper customer insights and syndication for improved marketing activation, engagement and media performance measurement.

    Highlights

    • Enhanced Unified Customer Insights - Salesforce Data Cloud unlocks your first-party data while AWS Clean Rooms provides a mechanism to enrich it with second- and third-party data, enabling a 360-degree customer view in our new cookieless technology landscape.
    • Data-Driven Decisions with Confidence - Implementing PS360 enables businesses to make informed decisions based on enriched customer data in a secure, governed environment, ensuring strict compliance with data privacy guidelines.
    • Targeted Advertising & Accurate Attribution - With PS360, businesses can leverage Salesforce CRM data to target customers and measure campaign effectiveness precisely and confidently.

    Details

    Sold by
    Publicis Sapient 
    Categories
    Implementation 
    Databases 
    Databases & Analytics Platforms 
    Delivery method

    Pricing

    Custom pricing options

    Request private offer
    Pricing is based on your specific requirements and eligibility. To get a custom quote for your needs, request a private offer.

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    Support

    Vendor support

    Click below for more information: https://events.publicissapient.com/ps3601 

    or reach out to us at AWS_Partner@publicissapient.com