1-to-1 personalization Relay42s unique ability to activate data at profile level means every message is dynamically built for each individual customer.

Controlled identity management You decide which identifiers you would like to use to map and merge customer profiles. This flexibility allows you to quickly adapt to new channels and technologies and recognize your customers and prospects across all touchpoints in real-time.

Full set of data Collect, unify and activate any type of customer or prospect data. Relay42 unifies your own online and offline data and enriches your profiles with partner data to create a holistic view of each customer and prospect.

Connect to any data source A connected ecosystem means a connected customer journey. Leverage hundreds of existing connections and our customer-driven roadmap to enable the platform to be your centralized solution for personalized data-driven customer journeys.

Artificial intelligence Leverage powerful prediction models in your marketing to optimize your customer journeys with smarter decisions around who to target, when, how often, and via which channels.