RudderStack

My major use case for RudderStack  is streaming the event data from our website and mobile apps to our analytical database, or destination database, and afterwards, we are preparing our BI or analytics over the events that we captured using RudderStack .

Apart from it, we are preparing some user journeys and funnels through RudderStack events, making it a very helpful tool.

We captured events mainly from our major funnels through RudderStack. For example, we have a sign-up funnel, KYC funnel, order funnel, and repeat order funnel. We placed some events at different points across the journey on our website. Whenever users interact with specific points on the website, we capture their presence. Afterwards, we try to map those events with the timestamps and the session ID provided by RudderStack, which is one of the most important features, allowing us to see where users are when they drop off and better our product.

RudderStack provides a platform to ensure product quality and understand user behavior, allowing us to improvise and optimize our product. The tracking plan feature provides an optimized version of the events in a semantic way, which is very helpful. The default attributes such as page attributes, page properties, operating system properties, context traits, and user traits are also major aspects we use across events.

Overall, RudderStack is a good tool. Additionally, I believe that organizations not using the high-price version of RudderStack should have access to the event audit API, which I consider one of the most fantastic features that every organization should have to track their events. A basic versioning of the event audit API or allowing stakeholders to upload event schemas via CSV to the tracking plan would be very helpful, but the tracking plan feature itself is fantastic.

The best feature RudderStack offers is the analytics over the past two days, past seven days, past 30 days, or however much event volume has occurred in those windows. Other major features include the tracking plan feature, the code-generation feature, and the event audit API feature, all of which are very helpful across RudderStack.

The best feature I rely on the most in my daily work is the volume of events in a specific time window, which I check every two hours during working hours. This feature gives me an idea of how my website is performing, the traffic flow during working hours, and alerts me if something breaks based on the event volume.

RudderStack has positively impacted our organization by opening the door to tracking user journeys across the platform, understanding user performance and behavior, and assessing how well our product is doing. It helps us measure the impact of different features on our product.

RudderStack has helped us reduce errors by revealing where users get stuck in their journeys, allowing us to improve our product and reduce manual efforts. If we understand user performance, we can optimize our product to reduce friction at key success points.

RudderStack should work on its sync time; currently, the minimum sync time for injecting data into warehouses is about 30 minutes. I think it should be reduced to about five to ten minutes so that the BI team does not have to wait so long for insights on the user journey.

Another improvement I have mentioned is including the event audit in basic or starter plans, making it accessible for smaller organizations with lower budgets.

I have been using RudderStack for almost 18 months.

RudderStack is definitely stable.

On scalability, I believe RudderStack is already more than capable without requiring version upgrades. It handles multiple tasks simultaneously without lagging or latency issues, indicating its good scalability.

Customer support has been good in our case. Whenever we face issues or have questions, our customer support agent returns to us within two business hours. We have not encountered difficulties with customer support previously, so I think it is good.

Positive

I cannot comment much on the pricing, setup cost, and licensing since I am not the right person to answer that question. However, I can say, in comparison with other market-standard tools that I am not too familiar with, people often say that RudderStack is a value-for-money tool. It has been a good experience.

I purchased RudderStack through the AWS Marketplace .

I have seen a good return on investment with RudderStack, as it gives me valuable insights into my product and user behavior. I believe I am getting a good return on the investment I have made in RudderStack. I can comment on two metrics: time saved and better insights I gained using RudderStack. In terms of time saved, I do not need to contact each user to understand their journey anymore; I can see the metrics or funnels from RudderStack directly. Regarding insights, RudderStack provides ample information on performance and areas needing attention.

While choosing RudderStack, we did not evaluate any other options. We found that RudderStack was suitable for our specific use case through public community recommendations, so we decided not to delay our decision by researching other tools.

I would recommend RudderStack to my community if someone asks me for solutions related to the issues I have solved with RudderStack. I would definitely advocate for RudderStack.

I advise anyone looking into using RudderStack to choose it if they are seeking a tool that effectively captures events, tracks user journeys, and evaluates products. RudderStack offers good value for money regarding scalability, stability, reliability, and features, so I positively recommend people use it and provide feedback based on their experiences.

I provided a review rating of 10 for RudderStack.

Private Cloud

Amazon Web Services  (AWS )

What do you like best about the product?

Setup was quick and the UI is simple. I connected sources and destinations without much help. It sends the same clean data to our warehouse and to our tools at the same time. The tracking plan keeps events consistent.

What do you dislike about the product?

You need to plan event names and properties well, or things get messy later. Debugging failed events can take a bit of time. Pricing can grow with high volume, so you have to watch usage.

What problems is the product solving and how is that benefiting you?

Collecting and sending customer data

What do you like best about the product?

RudderStack makes it easy to collect, transform, and route event data to downstream tools like Snowflake, Klaviyo etc. Its warehouse-first approach aligns well with modern data workflows, and the open-source flexibility is great for teams that want more control. We’ve used it to unify customer behavior data across web and mobile into our analytics layer with minimal latency and strong governance.

What do you dislike about the product?

Setup can also be tricky without solid engineering resources on hand

What problems is the product solving and how is that benefiting you?

We’re using RudderStack primarily for website event tracking. It helps us centralize and route user interaction data to downstream tools like our data warehouse and analytics platforms. This setup gives us reliable, real-time visibility into on-site behavior without having to manage multiple custom tracking scripts, which improves data consistency and saves engineering time.

What do you like best about the product?

Rudderstack does everything we need from a CDP while also utilising the investments we have made in our data platform. It's effectively the best of both worlds, end-to-end data collection, governance, and activation while being lightweight, flexible, and not over engineered. The migration was smooth and the UI is intuitive. We have also had a great experience working with the team and they deliver on their roadmap.

What do you dislike about the product?

Some of the initial Profiles and rETL setup was a bit fiddly but progress on the roadmap has resolved a lot of these pain points since we onboarded. We would still like even greater observability of data flowing through the pipes but that is also supposed to be coming soon.

What problems is the product solving and how is that benefiting you?

Rudderstack allows us to collect, govern, unify, and activate our user and customer data for a use cases covering omnichannel marketing and personalisation. Due to it's architecture we are able to do this more cheaply and efficiently than we previously experience when using a packaged CDP. The tool's ease of use allows us to bring data to business problems, often without the need for data engineering involvement.