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    Contentful Composable Content Platform

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    Deployed on AWS
    More than a headless CMS, Contentful is the API-first composable content platform to create, manage and publish content on any digital channel.
    4.3

    Overview

    Please contact awsmarketplace@contentful.com  to request a private offer.

    Contentful is a content platform that lets you create, manage and distribute content to any platform. Unlike a CMS, we give you total freedom to create your own content model so you can decide which content you want to manage. We provide RESTful and GraphQL APIs so you can deliver your content across multiple channels such as websites, mobile apps (iOS, Android), or any other platform you can imagine. With an uncluttered user interface, Contentful is an efficient tool for creating and managing your content online, alone, or in a team. This product also integrates with business applications like Salesforce Commerce Cloud, SAP Commerce Cloud, Commercetools, and Big Commerce.

    Highlights

    • Orchestrate workflows across your entire content graph with internal and 3rd party data to launch new digital experiences faster.
    • The Contentful platform supports 70 billion API calls per month and thousands of purpose-built apps and integrations.
    • Trust your infrastructure to support your security and data residency requirements.

    Details

    Delivery method

    Deployed on AWS
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    Buyer guide

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    Buyer guide

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Contentful Composable Content Platform

     Info
    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (24)

     Info
    Dimension
    Description
    Cost/12 months
    Overage cost
    Subscription Offering
    See attached Service Order for Details
    $200,000.00
    -
    Large
    75 Content types, 200k Records, 6 Environments
    $0.00
    -
    Extra Large
    150 Content Types, 1000k Records, 11 Environments
    $0.00
    -
    2XL
    300 Content Types, 2 Million Records, 26 Environments
    $0.00
    -
    3XL
    600 Content Types, 4 Million Records, 61 Environments
    $0.00
    -
    Max
    Unlimited Usage, up to current Technical Limits
    $0.00
    -
    Premium Plus Platform
    Plan
    $0.00
    -
    MRDI
    Multi-region delivery infrastructure
    $0.00
    -
    Uptime - Gold
    Service availability
    $0.00
    -
    Uptime - Platinum
    Service availability
    $0.00
    -

    Additional usage costs (2)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Description
    Cost/unit
    Bandwidth overages
    Bandwidth overages GB/month
    $0.065
    useroverage
    User overage above contract entitlement/month
    $15.00

    Vendor refund policy

    All fees are non-cancellable and non-refundable except as required by law.

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

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    Support

    Vendor support

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

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    Accolades

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    Top
    50
    In Application Stacks

    Customer reviews

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    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    API Architecture
    RESTful and GraphQL APIs for delivering content across multiple channels including websites, mobile apps (iOS, Android), and other platforms
    Content Modeling
    API-first approach enabling custom content model creation with total freedom to define which content to manage
    Workflow Orchestration
    Ability to orchestrate workflows across content graph with internal and third-party data integration
    API Scalability
    Support for 70 billion API calls per month with infrastructure designed for high-volume content distribution
    Enterprise Integrations
    Integration capabilities with business applications including Salesforce Commerce Cloud, SAP Commerce Cloud, Commercetools, and Big Commerce
    Modular Content Architecture
    Supports modular, composable components with visual editor enabling content customization and repurposing across multiple digital channels.
    Multi-Protocol API Support
    Provides Management API, Content Delivery API, and GraphQL API for content distribution across websites, mobile applications, and emerging platforms.
    Security Compliance
    ISO 27001 certified and GDPR compliant with data security measures for content and user data protection.
    Content Lifecycle Management
    Supports complete content lifecycle including creation, management, and delivery with streamlined workflows.
    Global Scalability
    Designed for global scalability enabling teams to deliver digital experiences at scale across multiple markets and channels.
    API-First Architecture
    Structured, modular content management with API-first foundation enabling extensible workflows and integrations across enterprise-scale experiences.
    Brand-Aware Generative AI
    Integrated generative AI capabilities with support for Amazon Bedrock LLMs and agentic framework for orchestrating content, data, and decisions across the digital stack.
    Real-Time Data Activation and Personalization
    Real-time first-party data activation with unified content, commerce, and audience data to build dynamic customer profiles that adapt instantly to context.
    Global Content Delivery Network
    Global CDN with 130+ points of presence ensuring secure and scalable content distribution across multiple regions and channels.
    Enterprise Security and Compliance
    SOC 2 Type II and ISO 27001 compliance certifications with governance controls and security measures for enterprise-grade reliability.

    Contract

     Info
    Standard contract
    No
    No
    No

    Customer reviews

    Ratings and reviews

     Info
    4.3
    339 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    56%
    36%
    7%
    0%
    1%
    8 AWS reviews
    |
    331 external reviews
    External reviews are from G2  and PeerSpot .
    Chilakamarri Srinikethannydhruva

    Content management has transformed our web pages and now supports fast migrations and updates

    Reviewed on May 01, 2026
    Review provided by PeerSpot

    What is our primary use case?

    I am Niketan Naidu, working at LTIM, and I am using Contentful  for our content management system and website. I have been using Contentful  for three years, and it has been excellent work. We use Contentful primarily for our website content management system, with the full website built upon the content management system powered by Contentful.

    We manage all pages from A to Z. We have built a page template, and for each page we create, we generate dynamic routes in the Next.js application, retrieving data from Contentful and building all the pages. It is not limited to just a product page or landing page; it encompasses all pages of the website.

    We are also using Contentful SDK for space-to-space migration as provided by Contentful's powerful CLI tools. We use this for migrating assets or entries from one space to another space easily. This is a significant advantage.

    What is most valuable?

    Contentful's GraphQL marketplace application is excellent and useful. We can query immediately and see the results of the collections we create. Contentful also has localization features. However, I believe the only limitation is with localization; locale-specific rules and permissions are not at the extent or level we need, so we cannot provide permissions at the locale level. This is the problem.

    Here  is the scenario: we have multiple DDA groups that work on Contentful updates. We want a specific DDA group to work on specific Contentful content only, which can see, read, write, and delete on that specific locale only. We do not want other locale content of that space to be visible when we have multiple locales. Currently, we only have a limitation where the edit feature can be restricted to the locale, but we cannot restrict the read, delete, and create functions for that specific locale.

    Contentful has provided custom roles and permissions, but in my opinion, it should be at a more extensive level, enabling us to restrict users at the locale level so that a user sees only the content of their specific locale. A user cannot see the content of any other locale if they are not provided the permission.

    Content management is simplified, and team collaboration has improved. For workflow timing and content updates, there is some limitation in content updates, as manual work takes considerable time. However, most aspects—including content management, Contentful CLI tools, Contentful roles and permissions, and GraphQL query management—have positively impacted our operations. Website management has become very easy, and content updates to websites are straightforward. We can easily update the website content.

    What needs improvement?

    I wish Contentful would provide a better feature for publishing all content entries at once. Additionally, if any validation errors occur, handling them in a better way would be beneficial. Changing the state of entries for querying to the CLI tools would also be valuable. If Contentful could provide a better parameter for changed state entries, that would be excellent. Most importantly, the publishing option for publishing all changed entries at once would save considerable time.

    I would recommend that roles and permissions be improved as soon as possible, as that would be a valuable feature.

    For how long have I used the solution?

    I have been working for 4.5 years in my current field.

    What do I think about the stability of the solution?

    Contentful is very stable. I did not see any issues.

    What do I think about the scalability of the solution?

    Scalability issues are handled by our organization's admin team. They will be in contact with the customer support team. If there are any issues, we report them to our organization's admin team, and they check with support.

    Which solution did I use previously and why did I switch?

    We used Sitecore previously. We converted all websites to modern web technology using Next.js, so we switched to Contentful for the modern features.

    How was the initial setup?

    Setup and pricing are handled by our organization's admin team. Currently, I do not have much information on this.

    What was our ROI?

    I would say time saved is the key ROI. With Contentful, we can migrate entries using the CLI and update content easily once we become habituated to it. Time was saved most of the time.

    What's my experience with pricing, setup cost, and licensing?

    Setup cost and pricing are handled by our organization's admin team. Currently, I do not have much information on this.

    What other advice do I have?

    Organizations can use localization if they have the same content and should watch out for that feature. They can use the CLI for easy migration in Contentful. Exploring more on Contentful GraphQL queries, Contentful SDK, and Contentful CLI is beneficial. Contentful web app is very easy to learn, and the learning curve is simple. It is an easy solution.

    I would like to highlight the roles and permissions features. I would request the team to look into it and provide that feature, as it would be excellent. I provided this review a rating of 9.

    Ashish_Rawat

    Content authoring has become simple and website performance is consistently faster for users

    Reviewed on Apr 28, 2026
    Review provided by PeerSpot

    What is our primary use case?

    My main use case for Contentful  is website development. In my website development process, we work with Contentful  as a content management system. From Contentful, we fetch data that includes all the contents and images.

    This is all that we use in Contentful on a day-to-day basis.

    What is most valuable?

    The best feature of Contentful is that it is very easy for authoring purposes. Anyone who is not in a technical role or is non-technical can easily perform content authoring from there.

    This feature impacts my team positively. Our manager can use Contentful easily and can change content or upload a new blog and manage it from there. If there is no change required from the code end, it is easy for content management and easy for our manager to use Contentful through authoring.

    Contentful has positively impacted my organization, as I have noticed that our website performance is very good. Contentful improved our website performance by providing faster reloading, and user experience became very beneficial for users.

    What needs improvement?

    I think Contentful is providing features that are well and good. There is no improvement required at this time.

    For how long have I used the solution?

    I have been using Contentful for nearly four years.

    What do I think about the stability of the solution?

    Contentful is stable.

    What do I think about the scalability of the solution?

    Contentful's scalability is good and it handles growth and increased traffic well for my organization.

    Which solution did I use previously and why did I switch?

    I did not use any CMS tool before Contentful. Contentful is the only solution I have used.

    What's my experience with pricing, setup cost, and licensing?

    My experience with pricing, setup cost, and licensing for Contentful is good. The pricing is bearable, and this experience has been very positive for me.

    Which other solutions did I evaluate?

    I did not evaluate other options as I am using Contentful only and prefer Contentful.

    What other advice do I have?

    I would not add anything else about the features. With Contentful, I save time. I save a significant amount of time while managing Contentful. I can recommend Contentful as it is very good and reliable. I gave this product a rating of 10.

    Arinjay Gangwar

    Headless content workflows have accelerated campaign launches and simplify multi-stack delivery

    Reviewed on Apr 22, 2026
    Review provided by PeerSpot

    What is our primary use case?

    I use Contentful  to manage content-heavy websites for clients, where all content related to pages is stored, such as product pages, landing pages, and the homepage.

    The preview API is used heavily, which allows editors to create pages and preview them on their machines to see how content will look on the website.

    What is most valuable?

    Contentful  offers many features, including functioning as a headless content management system that can be integrated with any tech stack, using a CDN  to deliver content which is significantly faster than serving through a single server, and providing a UI that is very easy to use, allowing users to navigate around easily and perform their normal tasks.

    The most valuable feature is the headless capacity of Contentful because Nuxt is used for the front end and Shopify  for back-end operations, so Contentful bridges that gap easily and allows content-heavy pages to be managed.

    Contentful has helped serve clients better by allowing campaigns to be launched quickly and pages to be developed rapidly, enabling focus on the structure of the page while putting the content on Contentful, which reduces the time to make the page live.

    Pages that previously took around a week to launch now take two to three days less, depending on the page size and complexity.

    Contentful has allowed the team's work overhead to be saved, as previously there was back and forth for multiple changes requiring code deployment multiple times to see those changes. By using Contentful, content can be changed directly and seen updated on the live website, which saves around 30% of the time that would have been spent.

    What needs improvement?

    One thing that could be enhanced is the UI since it is currently only available in light mode and does not have a dark mode.

    No issues have been found with the performance of Contentful, and many integrations have not been used with it.

    For how long have I used the solution?

    I have used Contentful for around two plus years.

    What do I think about the stability of the solution?

    Contentful is very stable.

    What do I think about the scalability of the solution?

    Scalability is not an issue as Contentful auto-scales and no issues have been faced regarding its scalability.

    How are customer service and support?

    Customer support is fantastic.

    Which other solutions did I evaluate?

    Other options such as Sanity  and Brightspot were evaluated.

    What other advice do I have?

    Contentful receives a rating of nine out of ten because there is always room for improvement, and one improvement was suggested, so in my opinion, nine is a very good rating.

    The advice to give is to go through the material provided on Contentful's platform and their learning platform as well, because doing so will make Contentful's platform more cohesive, which will help to get up to speed with the product. My overall review rating for Contentful is nine out of ten.

    Csaiteja Csaiteja

    Content management has streamlined dynamic page creation but still needs simpler environment data moves

    Reviewed on Apr 19, 2026
    Review provided by PeerSpot

    What is our primary use case?

    My main use case for Contentful  is to set up content for content tools and entries for my clients as I create website pages using Contentful . I developed a custom page where clients can easily create pages from Contentful itself.

    I am currently developing a website using Contentful that can be dynamic, specifically focusing on how I use content types for my clients.

    What is most valuable?

    The best features Contentful offers are easy data management, separate environments for different stages such as QA, UAT, production, and staging, and the ability to create dynamic pages using content.

    Contentful has positively impacted my organization by making things easier. I am able to create new pages immediately without significant additional development effort.

    Contentful has helped my organization in specific ways. Changing data has become much easier, so I do not have to deploy every time data changes in my application. If clients need more pages, I can build them immediately without any development work.

    What needs improvement?

    Contentful could be improved in the following ways. It would be much easier if I could move data from one environment to another without any CLI tools. An option to move data from one environment to another would be beneficial, so I do not have to move data manually.

    For how long have I used the solution?

    I have been using Contentful for the last six months.

    What other advice do I have?

    I would advise others looking into using Contentful that it would be a good opportunity because it significantly reduces development effort and makes it easier to manage changes. I would rate this product a 7.

    Rishabh Singh

    Content modeling has streamlined omnichannel content delivery and now supports rapid updates

    Reviewed on Apr 18, 2026
    Review from a verified AWS customer

    What is our primary use case?

    Contentful  is being utilized as a headless content management system so that our website and mobile applications can consume data from this CMS.

    We have a website for an e-commerce platform and we are keeping all of our content related to products, user profiles, user reviews, ratings, and all website-related specific content on Contentful  itself. We consume this data via the API that Contentful exposes.

    Since we have multiple platforms supporting websites, native Android devices, and iOS devices, Contentful being an API-first content management system is amazing for us to integrate and utilize it across all of our platforms.

    What is most valuable?

    Contentful is very flexible and developer-friendly. The content modeling system allows us to structure data exactly how we need it. The API-first approach makes it great to integrate with different platforms, whether web or native devices.

    The content modeling system allows us to have a specific way of segregating our data for ratings and user profiles. When we have influencers, we have a certain set of structure that we can simply edit quickly and it is reflected via the API. There is less time in terms of saving the data and having it reflected in the environment without any further builds.

    The changes made in Contentful are reflected very quickly in the browser, resulting in less downtime and actually no downtime at all. There is no separate build required each time we publish new changes. We just have to make the changes in the CMS and they are quickly reflected in our environments as soon as we publish them.

    Contentful has had an amazing impact on us. The customizable content models and fast, reliable APIs allow us to integrate the front end with various third-party services. It is a very customizable and scalable solution that makes Contentful stand out.

    We are getting a couple of significant benefits. The first is obvious time saving. Previously, we had to run our build and review the results. Now that requirement has been completely reduced. Our content team creates and organizes content in our CMS, and any text or detail changes are really quick to adapt. We just have to publish the changes in Contentful and immediately they are available in the API being utilized by our platforms.

    We have seen improvement in many areas. Our development and static content changes have been really fast. We just have to publish changes in the CMS and immediately our platforms reflect those changes without any specific build or republishing of our native applications. We have seen a significant increase in the performance of our web application. The initial load time has improved significantly because the APIs are very fast, and we are able to load our initial frame much quicker than it was earlier.

    What needs improvement?

    Contentful is already a very powerful and amazing tool to utilize, but sometimes the documentation and interface are a bit technical for non-developers. We have a team for content developers who create content in Contentful, and the interface makes it sometimes difficult for them to understand because it is heavy and provided with many options and segregations. This is something that could be improved.

    Initially, other CMS options like Strapi  have a more user-friendly CMS interface. Though they might not be as powerful as Contentful, they have clear segregation in terms of how a new user or someone from content without much CMS experience can onboard more easily. The interface and the side of options on the initial dashboard could have been improved.

    For us, one of the challenges is that for non-developers, we have had to, as a developer, guide them a little or they have had to reach out to the services team to understand where and what to add. This initial onboarding could have been improved. Apart from that, the price is a bit high when we are storing more content in the CMS. When it takes more space, it becomes a little pricey.

    For how long have I used the solution?

    I have been using Contentful for the last four years.

    What do I think about the stability of the solution?

    Contentful is very stable. Its APIs have 99.99% availability. There is no downtime in the new content replacement or publishing, so it is very scalable, maintainable, and highly secure.

    What do I think about the scalability of the solution?

    Scalability is amazing. With the increased content load, we did not see any increase in the timing for the API response. It still remains the same. That is how scalable and configurable it is, making it an amazing tool.

    How are customer service and support?

    The customer support is amazing. The initial demos that were given and the initial setup that our team had to do received amazing support from both the customer service team and the technical support team. They provided us with the required information and details and helped guide us through how to initially set up everything for all of our platforms.

    Which solution did I use previously and why did I switch?

    Previously, we were utilizing AEM, which is a page-based system. It was a bit difficult in terms of training people and in terms of the flexibility they had for providing content. When it comes to Contentful, being an API-based approach, it seems much easier for developers to integrate and visualize how the data would come in JSON form and all. This is amazing.

    How was the initial setup?

    It is on private cloud.

    What about the implementation team?

    We are currently utilizing Amazon Web Services , which is AWS , and we did purchase Contentful from the marketplace.

    What was our ROI?

    Contentful is already a great tool and amazing to utilize, so there is no specific improvement I would suggest in that regard.

    Pricing for the base usage is very minimal, so it is very great to adopt. However, as soon as content volume increases, since we are a huge e-commerce platform, the pricing for larger content storage is more. I would say that with higher enterprise-level scale, it becomes a little pricey. In terms of acquiring the licenses, the team has been very supportive. The initial demo that was given by the team was really great to understand the tool and how powerful it is.

    What's my experience with pricing, setup cost, and licensing?

    We have utilized and purchased the license for Contentful and we are utilizing the product.

    Which other solutions did I evaluate?

    We evaluated Strapi  as an alternative. Comparing both tools, we found Contentful to be more precise to our use case and the functionality we wanted, so we went ahead with Contentful.

    What other advice do I have?

    Contentful is one of the best CMS options out there, being API-first and very suited for developers. They can easily set it up. Any level of organization, whether enterprises or startups, can simply utilize this tool. It is a highly digital product, so they can have control over content delivery across multiple platforms. Any organization of any size or strength could try this tool and benefit from it. Contentful is a great tool and a powerful solution to support multiple platforms, and I would rate this product a 9 out of 10.

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