Sold by: Roqad Identity Resolution
Deployed on AWS
Large scale probabilistic cross-device Identity Graph to expand and enrich your target audience
Overview
Broaden your current audience device pool and amplify the user profiles in your target audience. Roqad provides the probabilistic identity graph that powers many of the biggest names in adtech. As third party cookies decline, Roqad provides the industry's first privacy-compliant multi-ID graph of Mobile Advertising IDs, First Party Cookies, Universal IDs, CTV IDs and more to enable privacy-compliant personalised advertising, analytics and campaign frequency capping.
Highlights
- The Roqad Cross-Device Identity Graph covers 85% of the online populations of Europe and North America
- Enrich and expand your customer lists with multiple digital IDs for targeting and analytics
- Privacy compliant Identity graph - GDPR, CCPA, IAB TCF consent based
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Single Country | Enterprise - Pricing per country based on volume of customer data | $60,000.00 |
Multiple Countries | Package pricing for multiple countries based on volume of data | $120,000.00 |
Dimensions summary
This contract-based listing offers two pricing options tied to geographic scope. The Single Country (Units) option prices access to the identity graph for one country, with cost based on the volume of customer data you process. The Multiple Countries (Units) option bundles access across several countries into package pricing, also scaled by data volume. Both options resolve to the same underlying identity graph; the difference is how many countries you cover. Choose Single Country for one market or Multiple Countries when you need coverage across several. Final pricing is set by contract terms.
Top-of-mind questions for buyers
Pricing scales with the volume of customer data you process against the identity graph. This is the identifier data you match across devices and platforms, such as hashed emails, mobile ad IDs, and universal IDs. More data volume means a higher tier of pricing within your selected geographic scope.
The Single Country (Units) option meters access for one country, priced by your data volume in that market. The Multiple Countries (Units) option bundles several countries into one package price, still scaled by total data volume. Both bill against the same identity graph; scope is the difference.
You integrate the identity graph into your existing tech stack and access it via an S3 bucket. The graph is delivered as data output, so no agent or software install is required. This access method applies whether you choose Single Country or Multiple Countries.
www.roq.ad
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Vendor refund policy
We offer a no-commitment POC ID match test service for all clients for evaluation of our Identity Resolution services.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Support
Vendor support
Full one-to-one onboarding support with dedicated technical account managers. onboarding@roq.ad
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Cross-Device Identity Resolution
Probabilistic identity graph that maps relationships between multiple devices and digital identifiers including Mobile Advertising IDs, First Party Cookies, Universal IDs, and CTV IDs
Privacy Compliance Framework
GDPR, CCPA, and IAB TCF consent-based architecture enabling privacy-compliant personalized advertising and analytics
Multi-ID Graph Coverage
Supports multiple digital ID types across Mobile Advertising IDs, First Party Cookies, Universal IDs, and CTV IDs with coverage of 85% of online populations in Europe and North America
Audience Enrichment and Expansion
Capability to enrich and expand customer lists with multiple digital identifiers for targeting and analytics purposes
Frequency Capping Functionality
Campaign frequency capping capabilities integrated within the identity graph infrastructure
Customer Data Unification
Unifies data from any source with infinite scale and agility, resolving customer identities and enabling activation across all channels.
Identity Management and Resolution
Manages and resolves identities across anonymous and known customers from first, second, and third-party sources while respecting privacy regulations.
Audience Segmentation and Activation
Enables exploration, augmentation, and activation of hyper-segmented self-serve audiences enriched with insights and predictive models.
Omnichannel Journey Orchestration
Launches and tests omnichannel journeys across hundreds of out-of-the-box integrations for both owned and paid channels.
Real-Time Experience Personalization
Combines streaming and historical data to inform real-time experiences across online and offline channels with composable architecture supporting choice of data storage and query locations.
Unified Customer Profile Creation
Comprehensive customer profiles built from all first-party data sources including historic, real-time, and predicted data collected from every user interaction across anonymous and identifiable users.
Real-time Profile Updates
Dynamic profile updates that occur continuously with every customer interaction across multiple devices and touchpoints.
Cross-Device User Unification
Capability to unify known and anonymous users across multiple devices into single customer identities.
AI-Powered Personalization Engine
Automated marketing personalization and targeting powered by artificial intelligence to optimize message delivery and campaign performance.
High-Volume Message Processing
Infrastructure capable of processing billions of emails and millions of personalized messages per hour at scale.
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