Accenture Multimedia Advertising Platform

Digital advertising is a vital way to drive revenue for retail companies, but is their current approach effective enough to reach their target market?

The AMAP solution can harness consumer data to predict qualified customer buying preferences by utilizing process automation, advanced analytics, and AI. It turns insights into actions, empowering companies to move from a media-driven to a results-oriented advertising approach.

The AMAP Platform provides companies the ability to transform their advertising business by providing capabilities focused on business enablement all within one solution:

1. BECOME MULTIMEDIA AND PLATFORM BASED - Plan, sell and deliver cross-media campaigns

• One automated platform managing e2e the advertising business.
• Support multimedia advertising products
• Manage a unique view of the inventory with a unique currency
• Direct integration with delivery systems
• Able to orchestrate and monitor multimedia campaign delivery

2. BECOME DATA DRIVEN - Analytic capabilities powered by AI/ML

• Advanced analytics - AI/ML - supporting Advertising Use cases
• Recommendation engine able to support sales processes
• Predictive modeling able to forecast sales demand and offer inventories
• Yield optimization technics including price elasticity, inventory and campaign optimization

3. BECOME OMNI-CHANNEL - Activate multiple sales channels serving customers

• Orchestrate multiple sales channels
• Provide sales agents with data driven proposal builder tools
• Activate Self Service for Agencies and Advertisers
• Support Programmatic sales channels
• Integrate directly buying tools

4. EXTEND THE ADDRESSABLE MARKET - Target Advertising Long Tail - SMB and Local

• Develop SMB and Local specific advertising products
• Enable a highly automated order collection and campaign delivery process with very low sales and ad ops cost
• Activate Self Service specific for SMB with e-payments

5. EXTEND INVENTORY & PRODUCTS - Leverage third parties, Social Media, Search Inventories, Digital Marketing Services, and Consortiums

• Activate Audience Extension for leveraging 3rd party inventories
• Enrich with Social and Search products with partners - Meta, Google, etc.
• Enrich with Digital Marketing services - push campaigns
• Develop a Marketplace where any type of adv and marketing services can be traded
• Establish consortiums with horizontal peers and, or other vertical ecosystem players

Product Features:

• Modular product enabling partial and progressive deployment.
• Enables Multimedia Campaigns - offline and online, O&O and 3rd party inventories
• Orchestrates several sales channels - direct, self-service, programmatic
• Easily configurable and customizable leveraging Salesforce technology
• Powered by data through Advanced Analytics - AI, ML
• Fully In-Cloud solution reducing entry steps - TTM and TCO
• Equipped with a strong Integration Layer for tightly connecting any Ad tech component for an e2e full automation

Deliver value to your clients by:

• Opening a new business stream and unlocking higher media revenues
• Supporting client to go beyond their Owned and Operated space and leverage their 1st party data by managing advertising on 3rd party media
• Provide the capacity to run and scale a new business unit with no complexity for their teams

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