Sold by: Accenture
The Accenture Multimedia Advertising Platform is a comprehensive and customizable platform that integrates artificial intelligence to accurately predict customer advertising preferences. It leverages process automation and advanced analytics to forecast highly qualified audience impressions over any digital platform resulting in increased monetization of ad inventories across all digital sales channels, while prioritizing privacy compliance.
Overview
Digital advertising is a vital way to drive revenue for retail companies, but is their current approach effective enough to reach their target market?
The AMAP solution can harness consumer data to predict qualified customer buying preferences by utilizing process automation, advanced analytics, and AI. It turns insights into actions, empowering companies to move from a media-driven to a results-oriented advertising approach.
The AMAP Platform provides companies the ability to transform their advertising business by providing capabilities focused on business enablement all within one solution:
- BECOME MULTIMEDIA AND PLATFORM BASED - Plan, sell and deliver cross-media campaigns
- One automated platform managing e2e the advertising business.
- Support multimedia advertising products
- Manage a unique view of the inventory with a unique currency
- Direct integration with delivery systems
- Able to orchestrate and monitor multimedia campaign delivery
- BECOME DATA DRIVEN - Analytic capabilities powered by AI/ML
- Advanced analytics - AI/ML - supporting Advertising Use cases
- Recommendation engine able to support sales processes
- Predictive modeling able to forecast sales demand and offer inventories
- Yield optimization technics including price elasticity, inventory and campaign optimization
- BECOME OMNI-CHANNEL - Activate multiple sales channels serving customers
- Orchestrate multiple sales channels
- Provide sales agents with data driven proposal builder tools
- Activate Self Service for Agencies and Advertisers
- Support Programmatic sales channels
- Integrate directly buying tools
- EXTEND THE ADDRESSABLE MARKET - Target Advertising Long Tail - SMB and Local
- Develop SMB and Local specific advertising products
- Enable a highly automated order collection and campaign delivery process with very low sales and ad ops cost
- Activate Self Service specific for SMB with e-payments
- EXTEND INVENTORY & PRODUCTS - Leverage third parties, Social Media, Search Inventories, Digital Marketing Services, and Consortiums
- Activate Audience Extension for leveraging 3rd party inventories
- Enrich with Social and Search products with partners - Meta, Google, etc.
- Enrich with Digital Marketing services - push campaigns
- Develop a Marketplace where any type of adv and marketing services can be traded
- Establish consortiums with horizontal peers and, or other vertical ecosystem players
Product Features:
- Modular product enabling partial and progressive deployment.
- Enables Multimedia Campaigns - offline and online, O&O and 3rd party inventories
- Orchestrates several sales channels - direct, self-service, programmatic
- Easily configurable and customizable leveraging Salesforce technology
- Powered by data through Advanced Analytics - AI, ML
- Fully In-Cloud solution reducing entry steps - TTM and TCO
- Equipped with a strong Integration Layer for tightly connecting any Ad tech component for an e2e full automation
Deliver value to your clients by:
- Opening a new business stream and unlocking higher media revenues
- Supporting client to go beyond their Owned and Operated space and leverage their 1st party data by managing advertising on 3rd party media
- Provide the capacity to run and scale a new business unit with no complexity for their teams
Accenture uses AWS Private Offers to extend custom pricing, scope, EULA, and contract terms. Please contact us at AWS-Marketplace@accenture.com for more information about Private Offers.
Highlights
- Multimedia Order Management: AMAP has strong integration with all media types available, including audience extension to 3rd party media, leveraging 1st party data and generating revenues beyond the owned and operated spaces. It provides a wholistic view and automated management on planning and executing campaigns at multiple media types (TV, radio, digital, social, etc.) Significantly increasing sales teams efficiency.
- Self-service portal: allows media agencies, advertisers, and small and medium business to access the ad inventory and request multimedia campaigns in a quick automated way which leads to faster campaign request flow and execution, and better price optimization process.
- Data driven platform that connects with all data entry points available at the media company, and with the support of Machine Learning and Artificial Intelligence, segments, and clusters the available data to optimize the advertising experience for the users, which has positive impact on the revenue generation, and higher ROI for the advertisers.
Details
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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Dimension | Description | Cost/12 months |
|---|---|---|
Standard | Proposal Builder + Multimedia Order Managment Platform | $785,000.00 |
Dimensions summary
This listing offers one contract option called Standard, billed by units. It bundles two components: the Proposal Builder and the Multimedia Order Management Platform. You buy access to both together under a single commitment rather than choosing separate tiers or add-ons. Pricing scales by the number of units you purchase. There are no alternative plans or usage-based dimensions to compare. Together, these components support planning ad proposals and managing multimedia ad orders across channels within one platform.
Top-of-mind questions for buyers
A unit is the metering measure Accenture uses to price access to both bundled components. The marketplace listing does not spell out exactly what one unit maps to. To confirm whether a unit reflects users, campaigns, or another measure, contact the vendor before purchase.
The Proposal Builder helps you plan and build ad proposals. The Multimedia Order Management Platform handles managing multimedia ad orders across radio, TV, print, digital, and audio channels. Both components come together under the single Standard contract, so you access them as one package.
The platform uses AI and machine learning to support audience targeting, media planning, and campaign execution. It also automates campaign workflows. These capabilities sit within the two bundled components you purchase. For exact feature inclusion under your Standard units, confirm scope with the vendor.
www.accenture.com
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