Airtable

What do you like best about the product?

Airtable has been super helpful for connecting data across platforms, managing projects, and planning global marketing campaigns that vary by region. The UI is straightforward enough that you can really maximize the database side of Airtable; however, the true value is how easily you can scale your work across systems using integrations, automations, and workflows. While designing systems and apps can be daunting, there are plenty of tutorials and videos available across the internet for builders to turn to when they need guidance. When you know exactly what your building, Airtable's AI, Omni, makes converting your ideas and prompts into apps and databases super easy.

What do you dislike about the product?

Although Airtable has been helpful for my teams, Airtable’s AI, Omni, isn’t perfect, and the UX could use some improvement. I’d especially like Omni to be a bit more conversational when it’s interpreting data in my databases and responding to questions about that data. For now, I’ve found this can be mitigated by connecting an LLM to Airtable’s MCP, which lets tools like Claude pull from Airtable context and make edits within your Airtable environment. I’ve also noticed a gap between the front-end “interfaces” experience and the back-end databases: some extensions work in one but not the other, which can be confusing, and it'd be helpful to expand on the front-end views you can set up.

What problems is the product solving and how is that benefiting you?

Before Airtable, our project management workflows were scattered across multiple apps and tools. We didn’t have a single source of truth, which made it harder to keep track of all the moving pieces across different campaigns. A lot of tasks were manual, and measuring ROI as well as tracking progress toward our goals was unnecessarily complicated.

Now we have automated workflows that pull data from Salesforce into Airtable and then turn it into Slack canvases, reports, memos, and other documents. This has made it much easier to stay aligned and keep everything organized in one place.

What do you like best about the product?

Airtable brings the power of relational databases to builders who are not software engineers by trade. It allows a wide range of users to build custom apps and run their everyday workflows much more easily and efficiently

What do you dislike about the product?

The mobile app could use some improvement, to better match the desktop and browser experience

What problems is the product solving and how is that benefiting you?

Airtable allows me to build custom business solutions for my consultancy clients, including invoicing, project management, HR and sales. I've been able to build seamless integrations with Google Calendar, Fireflies, Zapier, DocsAutomator and Gmail to extend the core relational database functionality, to essentially create a single tool that runs most of my clients' operations.

Bespoke software solutions like the ones I've built using Airtable used to take an entire engineering team weeks or months to build, but can now be created in a matter of hours, at a fraction of the cost.

Throw in Airtable's powerful AI Field Agents and you have a centralized system that is fast, reliable, scalable and, most importantly, user friendly. I've been using Airtable for the past 6+ years and have never had to contact support, thanks mainly to the self-service reference documentation, and more recently the certified courses available through Airtable Academy.

What do you like best about the product?

I love that Airtable feels like a blank slate. Because it supports many different field types, along with automations and integrations, it can easily serve as a one-stop shop for a wide range of use cases. The UI is easy on the eyes and user-friendly, so anyone can pick it up and shape it to suit their needs.

The AI features Airtable is rolling out are amazing. They take some of the more complex capabilities that can be harder to use directly and bring them into AI tools that let you use natural language to set things up. Performance is also snappy—connecting to multiple external sources with tens of thousands of records still allows for seamless back-and-forth data flows. Enterprise support has been friendly and prompt, and it has never let me down. Lastly, the ROI from consolidating tools into Airtable has been highly beneficial for my scope.

What do you dislike about the product?

As mentioned previously, Airtable is a blank slate, which some users may find intimidating as they don't know what to do with it first. In the hands of a skilled builder, it's a dream come true.

What problems is the product solving and how is that benefiting you?

Ease of access is very straightforward, compared to Airtable's competitors!

What do you like best about the product?

Airtable has been a key tool for our company. Its basics make the building of our ERP very lean (unique data layer, direct sync with shared interfaces, experience based on the collaborator role). Automations are of course a must for our organization now and remain very limited in cost, compared to the value they provide, including when it uses AI capacities. Support have always been quite reactive and helpful (expect one or two occurrences that seemed to be linked to my interlocutor). And finally their constant progress in communication and features make it up-to-date regarding the state-of-the-art and relieves us from benchmarking for migrations, more performing tool set.

What do you dislike about the product?

The successive joins between tables and limitations of 500 columns per table is definitely a constraint

What problems is the product solving and how is that benefiting you?

Using it a unique source of truth, with no lack of confidence from any collaborator is a real value for the whole company, from executives to interns

What do you like best about the product?

Airtable is a highly scalable data platform that can support everything from simple workflows to complex business systems. Its intuitive interface, flexible building tools and in-app AI assistance make it easy for users to get started quickly, while still providing the depth needed for more advanced applications.

As AI accelerates and interfaces become increasingly user-orchestrated, the ability to capture, structure and connect data effectively is becoming a significant business advantage. Airtable makes this straightforward through extensive integration options, an accessible API and native MCP capabilities for both building applications and working directly with data.

Its real strength is adaptability. Applications can evolve continuously as requirements change, rather than being constrained by a one-off system implementation. This creates ongoing value and allows organisations to respond quickly to new opportunities, processes and technologies. Solid performance coupled with this adaptability means that return on cost investment is continual and not tied to one-off implementation of 'fixed' systems.

The platform is also well supported. Airtable provides extensive guidance through its support resources and developer documentation, while Airtable Academy offers structured learning and certification. An active user and developer community adds another valuable source of practical knowledge and support.

The future of business systems will depend on tools that are accessible, adaptable and able to evolve alongside rapidly changing needs. Airtable is well positioned to be one of those platforms.

What do you dislike about the product?

There’s very little to dislike about Airtable. It’s continually being updated with new features and additions - which is fantastic - but it can also mean that user-builders sometimes struggle to take full advantage of the more powerful new capabilities as they arrive. Beyond that, the downsides are few to none.

What problems is the product solving and how is that benefiting you?

One straightforward problem that Airtable has helped solve across many developments and implementations I’ve worked on is the easy centralisation of core business data. For any business, this brings clarity and insight grounded in reality - something that’s hard to achieve when data is disconnected and scattered.

When data is more visible, operations become more visible too. Stronger data cohesion also supports better analysis, helping turn information into knowledge and, ultimately, wisdom. Time is saved when information is readily available and doesn’t need to be hunted down, and decisions can be made faster and more accurately when the full picture is accessible.