Airtable

What do you like best about the product?

It sits in that sweet spot between a database and an app builder, so you can model real operational workflows, not just track data. We’ve used it to power things like partner onboarding, network applications, and API-driven processes, and it holds up well if you structure it properly.

The ability to layer automations, interfaces, and integrations on top of the same data model is huge. It lets you connect ops, product, and GTM without forcing everything into one rigid system or needing engineering for every change.

From a day-to-day UI and UX standpoint, it’s pretty intuitive once you understand how it’s structured. People can get up and running quickly, but there is a learning curve when you start building more complex workflows. It can also feel a bit fragmented across bases and interfaces if things aren’t well organized.

On onboarding and support, there’s a lot of helpful documentation and a strong community. You can usually find what you need, but getting to best practices takes some experience, especially if you’re thinking about it as a system and not just a spreadsheet.

From a pricing and ROI standpoint, it’s been worth it for us. We’ve been able to replace multiple tools and reduce manual work, which adds up quickly. Costs can increase as you scale, so you need some guardrails, but if you use it intentionally, the value is there.

What do you dislike about the product?

Like with any platform, performance really comes down to how you build. Airtable works well out of the box, but as your data grows and you add more automations, you start to benefit from being more thoughtful about structure and design.

Overall, it’s incredibly powerful, but getting the most out of it comes down to being intentional upfront. With a bit of structure, it stays scalable and avoids turning into a collection of disconnected solutions.

What problems is the product solving and how is that benefiting you?

Airtable helps solve the problem of work being spread across too many tools and not actually connected.

It gives us a way to centralize workflows that would normally live in spreadsheets, email threads, and different systems, and turn them into something structured and trackable.

The biggest benefit is speed and visibility. We can build and adjust processes quickly, keep everything in one place, and give teams a clear view of what’s going on without a lot of manual coordination. It also helps standardize how work gets done, which cuts down on confusion and rework.

What do you like best about the product?

I like mostly its flexibility and ease of customization. It gives teams to create own workflows using different field types, linked records and more.

What do you dislike about the product?

Only one thing that I dislike is advanced feature and higher record limits are only in paid plans that can be increase costs as per usage.

What problems is the product solving and how is that benefiting you?

Airtable really solves the issue of scattered data excel, spreadsheets to one place centralized that manage data in real time.

What do you like best about the product?

We initially started using Airtable just to organize our database, but over time it became the core system behind how we run our operations. Our work includes helping Korean companies enter the Vietnam market, managing buyer databases, coordinating matching projects, and tracking follow-up actions. Before Airtable, our information was scattered across Excel files, Google Sheets, and separate documents, which made everything inefficient and difficult to manage.

After moving to Airtable, we were able to bring buyer databases, project status, task tracking, meeting records, and follow-up history together in one structured base. Once we learned to use linked records, lookups, and formulas properly, it stopped feeling like a simple list manager and started to feel like a real working system for the business.

From there, we expanded beyond database management into HR tracking, accounting-related management, inventory and operations tracking, and even content planning. We also connected Airtable with tools like Make.com, Google Docs, and Gmail to automate document generation and other repetitive workflows. Work that used to rely on manual copying, double-checking, and constant follow-ups became far more standardized and reliable.

One of Airtable’s biggest strengths is that a non-developer like me could build all of this. It’s a powerful product, but it still lets the people who actually understand the workflow design and run the system themselves.

What do you dislike about the product?

Airtable is a very good tool, but if you start using it without thinking through the structure, it can become complicated surprisingly fast. It looks simple at first, yet once you have many related tables and automations that keep growing, a poorly designed base quickly turns into something that’s hard to maintain. I went through a lot of trial and error myself.

As the amount of data increases and the setup gets more complex, performance and pricing can also become real concerns. There are times when permissions, or certain advanced capabilities, feel a bit limited for teams that rely on Airtable very heavily. So while it’s excellent for getting started quickly, if you want to use it as a company-wide operating system, you really need to design the architecture carefully from the beginning.

What problems is the product solving and how is that benefiting you?

The biggest problem Airtable solved for us was scattered work information. Previously, the same data was entered across multiple files, it wasn’t always clear which version was the most up to date, and when responsibilities changed, important context was often lost.

Now our buyer database, projects, meeting history, progress status, and follow-up tasks are all connected, which makes it much easier to understand the full workflow at a glance. This is especially important for work like Vietnam market entry support, where multiple companies, buyers, products, and consultation histories are closely interconnected.

In practical terms, Airtable has helped us reduce duplicate and missing data, improve visibility into project status, automate repetitive reporting and document-related work, and make handovers between team members much smoother. It’s hard to give one exact number, but compared with our old way of working, our overall efficiency has improved significantly because many tasks now run within a system instead of relying only on manual work.

What do you like best about the product?

It's fairly easy to use, and so much better than a spreadsheet.

What do you dislike about the product?

I wouldn't say dislike, but as with many tools, it can take some time to learn how to use it without overcomplicating things.

What problems is the product solving and how is that benefiting you?

Airtable works as a content database, allowing for content tracking, tagging, and overall publication. It also works as a way to track and visualize data.

What do you like best about the product?

It is easy to use and has simple, straightforward functionality.

What do you dislike about the product?

I’m not a heavy user, so I don’t really have any negative comments.

What problems is the product solving and how is that benefiting you?

Shared design that works well for cross-team projects.