What do you like best about the product?

Customisable with powerful database capabilities.

Flexible viewing options make it easy to visualise and organise information.

Linking records across tables gives it relational database power, and beyond linking across table, easy integrations with other tools.

What do you dislike about the product?

Too many options makes using it a bit more complex. Feel like I am not fully utilising it but at the same time it requires time commitment to learn all the functions.

API call limits on the free plan can be restrictive.

What problems is the product solving and how is that benefiting you?

Manage a database of trainee coaches, including their credentials, hours, and availability.

Keep an organised record of payments, sessions, and onboarding status.

Replace static spreadsheets with a more dynamic system that allowed for linked records and easy updates.

What do you like best about the product?

Great to for data management, reporting and dashboards, we can manage and structure our data in an easy way for all stakeholders to be able to view. Its also a great tool to use with suppliers as we can work seamlessly in the same place on various projects. Overall its fairly easy to use, implement and navigate and it integrates with pretty much everything so it can form the core of your data / reporting requirements that you use regularly.

What do you dislike about the product?

Its not the easiest platform to set-up and getting running like with all data platforms, but overall once you are up and running it is very easy to use. Sometimes its hard to get data tables integrated and talking to each other but it usually works out fine in the end.

What problems is the product solving and how is that benefiting you?

Overall using dozens of reporting tools means that we need a place to manage and structure the reporting data. Airtable does this and overall it helps manage campaigns and ultimately gives us ROI to the bottom line, it also provides productivity improvements for us.

What do you like best about the product?

I use Airtable for complex database management where I need multiple tables that cross-reference each other. Automations and forms provide additional functionality that allows you to take a more hands-off approach. Airtable's interface is fairly simple but there is a lot of power hiding under the hood. I have integrated Airtable with Wordpress in order to manage content for websites with extensive libraries with complex taxonomy. I have also used Airtable for years to easily manage my business's cash flow in a simple interface that allows me to cross-reference revenue YOY for each client.

What do you dislike about the product?

I have struggled with complicated workflows where multiple automations sometimes conflict. The learning curve can also be fairly steep - I use Airtable with a lot of clients, and need to do a lot of hand-holding to get them up to speed. Airtable forms can also be improved, I have had to set up integrations in some cases as the native Airtable forms can be slow to load when there are multiple linked-record fields.

What problems is the product solving and how is that benefiting you?

Airtable is primarily used for managing complex databases for content and project management purposes.

What do you like best about the product?

Simplicity and powerfull possibilities of usage

What do you dislike about the product?

At the beginning its difficult to not get lost

What problems is the product solving and how is that benefiting you?

Connecting databases to custom user interfaces which allows multiple data operations with using custom UI

What do you like best about the product?

The best thing about Airtable is its user interface. I can use it on desktop, or my phone for on the go job duties. It is compact and I do enjoy its functionality, however, it can be improved.

What do you dislike about the product?

I really dislike the new logo. All black looks bad for an app designed for workers, it reminds me of how bleak work can be in our day to day.

What problems is the product solving and how is that benefiting you?

Airtable is solving my biggest headache of keeping my team’s workflow in one centralized location. With Airtable, we can now work in real time and integrate the system with our Slack team.

What do you like best about the product?

The UI is very intuitive and easy to navigate.

What do you dislike about the product?

Recent updates have made linked fields and tables a lot more confusing than it used to be.
There's no way to send a file in response to submitting a form. This makes it harder to use Airtable for RSVPs, as it would be ideal to be able to autosend a calendar invite (for example) in response to someone registering for an event through a form.
Customer support is meh, the AI version on the website is bad.

What problems is the product solving and how is that benefiting you?

Information storage and sharing, events, tracking

What do you like best about the product?

My entire e-commerce and marketing team love Airtable, it's truly instrumental in keeping our departments organized between all of the projects we have going on, and being able to communicate milestones to ownership. I love that it's very visual for the marketing side of things, being able to organize deliverables and assets is super helpful.

What do you dislike about the product?

Sometimes it's hard to manipulate what I want it to do but it just takes finicking with.

What problems is the product solving and how is that benefiting you?

Organization of projects and prioritization of what gets done first. Helping communicate all that my department is accomplishing to ownership in an easy to digest wy.

What do you like best about the product?

I love that it's easy to use for beginner and intermediate database builders with a host of features that make it a competitive tool for sophisticated database and CRM uses too. I appreciate that they're strengthening their AI tools to make it even easier for beginners to take advantage of the most powerful and intricate features of the product, such as automation and interfaces.

What do you dislike about the product?

Like most products, the most sophisticated features required a paid license.

What problems is the product solving and how is that benefiting you?

I use Airtable to display interactive data to coworkers in an accessible, easy-to-use format using the product's Interface feature.

What do you like best about the product?

Airtable makes it easy for non-technical people to post, control, and work with their company's data. We've been working with Airtable for just under a year now, currently on the Business plan. Our organization has around 25 people, and we have a lot of bases. It's been a huge upgrade over our history of using CRMs as data management tools, and we've fully replaced tools like Trello. We set a major goal last year to unify our divisions and workspaces to use a single source of truth, and Airtable has generally been perfect for this goal.

Interfaces - Interfaces are generally great! They give us a means to build custom business logic and interactive pages without too much fuss, no code needed. Interfaces in their current form are good for nearly everything we need and make our employees more effective, obscuring out the spreadsheet-like base for a more familiar SaaS dashboard like experience.

The ability to create public views without adding seats has been great. If we need to share information about our products with contractors, customers, etc, we can do this safely.

AI fields are generally good under specific use cases. For example, if you needed to translate a product description to Spanish, or parse out the first and last names from a messy full name field where traditional techniques are unreliable.

Realtime collaboration features - Bit of a pro and a con. Text fields are collaborative, like a google doc. This is great if multiple people are collaborating on assets, eliminating the annoyance of saving work constantly. The downside is that this makes webhook based change triggers impossible without custom infrastructure. More on this in the dislike section.

Native twilio text sending automation actions have been a huge time saver.

What do you dislike about the product?

Monthly automation limits, unbelievably low automation limit per base, native automation editor doesn't solve the majority of the problems we have without exfiltrating to a third party platform like n8n or pipedream. Ability to run custom scripts helps a lot, but the automation limit is a hard thing to work around without two-way sync.
Too many features locked behind paid plans

Interfaces are generally good, but the inability to inject custom JS/HTML makes me hesitate to use interfaces for complex projects. I've built many websites that use the API to interface with data because interfaces just aren't robust enough.

Difficult to work with webhook behaviours - Because the updates to records are realtime, it's not straightforward to rely on webhooks to notice changes to records as one would do with most other tools. It can be done, but airtable sends the webhooks as chunks of changes, so it's on your developers to parse out the changes over time that you may need for analytics or triggering workflows in third party platforms. We're unfortunately limited to techniques like clustering and polling to observe changes, potentially restricting execution speeds when we're working with third party tools to get around the issues with native automations.

Omni - Lately, Airtable's been pushing their upgraded AI agent, claiming it's capable of building business-ready automations, bases, and interfaces. This has been entirely untrue in my experience. Every single time I've used Omni, it's either been incapable of performing the task or built something that simply doesn't work or build infrastructure that you can't work with long term. The pressure to use Omni continues to increase with every update, and every time I try it again, it fails.

Recent UI changes - Bit of a sore subject for those in my organization who build stuff. When you're working with multiple bases, it used to be pretty easy to tell which one you were in based on the header color. This has been removed, making more room for the unhelpful Omni tool.

Record Limits - Not a problem for our organization so far, but this may make certain projects not feasible.

Portals are too expensive - Portals is a feature intended to allow you to share the ability to see and edit base data without paying for a full seat and maintain branding, which is excellent! Unfortunately, it's very expensive and therefore makes little sense competitively. Much of what we would be interested in using Portals for, we can't justify because of the price. Instead we work around it with tools like Fillout or Softr.

What problems is the product solving and how is that benefiting you?

The big reason we switched to Airtable was to create a single source of truth on projects and deals. Records and information that are shared and need to be atomic across multiple divisions. To this end, it's been perfect. It's also flexible enough to work with every other system we've needed it to work with, if you're able to build custom scripts.

What do you like best about the product?

The ease of updating that as soon as you enter info , it saves. YOu dont need to pres save....

What do you dislike about the product?

the new styling its very hard to see what view you are on and buttons and check boxes are hard to see. I wish tehre would be an easier way of making parent records

What problems is the product solving and how is that benefiting you?

keep ing things neat and organized