Airtable

What do you like best about the product?

Airtable’s genius is its flexibility. It lets you build applications quickly and tailor them to your processes without deep technical knowledge. If you’re comfortable with tools like Microsoft Excel and Microsoft Forms, you can get started with Airtable very quickly.

In our organization, we’ve used Airtable to automate employee onboarding, coordinate disaster relief efforts during times of crisis, compile and synthesize research to support evidence-based decisions, and manage and track assets. Today, we have more than 60 Airtable apps and bases, many of which leverage integrations such as Zapier, PDF.co, Formsite, and others.

Some of my favorite features are the flexibility to create different user interfaces for different audiences, the ability to deploy public-facing forms for easy data collection, and especially the ability to use AI at the field or cell level. That last feature is incredibly powerful because it allows AI to become part of a workflow rather than just a separate tool.

It’s difficult to calculate the total cost savings Airtable has created for us, but at a minimum, we estimate it has saved us about $50,000 per year compared with subscribing to numerous specialized applications to meet the same range of needs.

What do you dislike about the product?

I honestly struggle to identify much that I dislike about Airtable, other than the fact that new features sometimes arrive faster than I can fully explore the ones already available.

One challenge I do encounter is returning to automations or interfaces that I built months earlier. If I have not touched them in a while, it can take some time to reacquaint myself with how everything was configured before making changes or improvements. That is probably less a limitation of Airtable and more a reminder that I need to do a better job documenting what I build.

What problems is the product solving and how is that benefiting you?

Employee onboarding, asset management, disaster relief efforts, Intranet forms, workflows, and notifications, etc. We also use it to support submitted IT support tickets by associating NFC tags with metadata inserted into the support ticket request form.

What do you like best about the product?

What I like most about Airtable is the combination of a relational database with a front end that non-technical teams can actually use.

I build operational systems for small businesses, memberships, masterminds and service-based businesses, and Airtable gives me the flexibility to take processes that are scattered across spreadsheets, inboxes and multiple tools and bring them into one connected system.

I particularly like being able to link data across tables, build formulas and automations, and then use Interfaces to give different people a much simpler view of the information they actually need.

That means a business owner can have a high-level command centre showing things like revenue, client or member status, renewals, payments and operational risks, while the team works from completely different views designed for their day-to-day responsibilities.

It is flexible enough that I can build systems around the way a business already works rather than forcing the business into a rigid piece of software.

What do you dislike about the product?

The flexibility is also one of Airtable's weaknesses.

Because you can build almost anything, it is very easy for a base to become overly complicated if the underlying process and data structure have not been thought through properly first.

There are also still situations where I would like more control over Interfaces and the end-user experience. Airtable has improved enormously here, but there is a gap between building a great internal operational application and having the level of front-end flexibility you would get from a dedicated application platform.

As someone who builds Airtable systems professionally, I also have to think about long-term platform dependency. When a business puts a significant part of its operations into one platform, portability and future platform changes naturally become part of the architectural decision.

What problems is the product solving and how is that benefiting you?

The biggest problem Airtable solves for my clients is operational fragmentation.

Information often exists in several different tools and in people's heads. A founder may know what is happening across the business, but the team has no single place where that information connects.

I use Airtable to create systems that connect areas such as:

CRM and sales pipelines
Client or member onboarding
Contracts and renewals
Payment recovery
Support requests
Tasks and follow-ups
Program or service delivery
Engagement and retention
Reporting and CEO dashboards

The benefit is not simply having the data in one place. The real value is making the business more visible.

Instead of someone manually checking five different tools or asking the founder what needs to happen next, the system can surface the records that need attention and trigger the appropriate workflow.

For the businesses I work with, that reduces manual administration, makes delegation easier, and gives the founder a much clearer view of what is happening without having to be involved in every operational detail.

What do you like best about the product?

What I like best about Airtable is its flexibility and how easy it is to turn complex data and processes into user-friendly experiences. Also how Airtable brings data, automations, AI together in one place. It gives me the flexibility to start simple and continuously improve and scale a solution as business needs evolve.

What do you dislike about the product?

While Airtable already offers many integration options, having a broader range of built-in integrations would make it even easier to connect workflows across different systems without relying on additional tools or custom solutions.

What problems is the product solving and how is that benefiting you?

Airtable has helped reduce manual work, improve visibility and collaboration, and make our processes more consistent and easier to scale. Most importantly, it allows us to spend less time on administrative tasks and more time focusing on higher-value work.

What do you like best about the product?

I really like the flexibility of Airtable's automations and how the views, linked records, and interfaces allow us to build exactly the workflow we need without any code. The automations, linked/lookup fields, and custom interfaces have been particularly valuable for our team. The setup was straightforward thanks to the intuitive interface, allowing us to get up and running quickly. Additionally, I appreciate how Airtable helps replace a tangle of spreadsheets and manual updates, providing a central place that gives us much better visibility across the team.

What do you dislike about the product?

The main thing is that pricing can add up as usage scales. More flexibility in the automation trigger and pricing tiers for smaller teams would be nice, but overall it's a small ask compared to the value we get.

What problems is the product solving and how is that benefiting you?

I use Airtable to replace tangled spreadsheets and manual updates, providing a central place to track workflows with better team visibility and automation.

What do you like best about the product?

It is the best tool for structured data organization through tables, automation, and interface builder at the same place with high security.

What do you dislike about the product?

I would like to have more users included in the plans.

What problems is the product solving and how is that benefiting you?

A centralized secured space for my data and make it more efficient for the teams to work.

What do you like best about the product?

Airtable is an incredibly accessible and powerful database tool. Through interfaces I've been able to get my entire team to use the tool in a variety of ways and also improve their own systems and technology. The familiar spreadsheet style coding and back-end with a robust database behind it have been a game changer.

In travel, most companies rely heavily on spreadsheets and the ability to quickly migrate into Airtable and create a unified cross team database has impacted everything from sales to operations at the business.

The software integrates well with Claude and some of our other tools and is quick, easy, and cloud based.

What do you dislike about the product?

The power of the tool is that you can do nearly anything, that is also the downside since sometimes you do need to find workarounds and it also means some of our systems are not always as straightforward to less experience Airtable users.

What problems is the product solving and how is that benefiting you?

The biggest benefit of Airtable has been our single-source of truth operations toolkit which allows our team to quickly access key data across platforms and tools (and analyze it with AI too). We've been able to manage complicated bookeeping and scale our trip operations through the platform quickly and efficiently.

What do you like best about the product?

It is the most flexible software you can build any other software for your personal or business needs. You can build nearly any internal business app, tracker, database, dashboard etc. And it's definitely the best no-code user friendly database there is (I've tried all direct alternatives). It integrates with everything and it's an incredible tool to build automations (where Airtable acts as the user interface for automation inputs and outputs). The price is good (if you're using it intensively - the ROI can be in the hundreds X).It's extremely reliable. I've been using Airtable every day for close to 10 years already and I've never faced any bugs that would significantly affect my experience. The support is good and Airtable has been pretty good at integrating AI in their product in a useful (not flashy) way.

What do you dislike about the product?

- (A) The learning curve is quite steep and for some users it's way too much. You either love it or hate it.
- (B) The flexibility is the strength but also the weakness of Airtable if you have hundreds of users using and (re)building it... it can get messy quite fast if you don't enforce strong Airtable hygiene and maintenance practices.

What problems is the product solving and how is that benefiting you?

I've build thousands of internal apps/automations/workflows on Airtable starting from project management, to community management, to LEGO tracker, to knowledge management "brain", to content creation etc. etc.

What do you like best about the product?

Flexibility with data. Clean Visual. Easy to Sort.

What do you dislike about the product?

Would need help to understand how formula works

What problems is the product solving and how is that benefiting you?

Looking at my account health

What do you like best about the product?

True Relational Database Capabilities. Unlike standard spreadsheets. Airtable can easily link records across different tables

What do you dislike about the product?

Granular Permission and Restriction in lower and midtier plans.

What problems is the product solving and how is that benefiting you?

Help me to do my job easy and organized all the time its centralized single source of truth.

What do you like best about the product?

Being able to make real time updates and search/filged

What do you dislike about the product?

No way to export the system as a file and do certain commend functions on the cells

What problems is the product solving and how is that benefiting you?

Able to track metrics against KPIs