Sold by: Ada
Ada is an AI-native customer service automation company that makes it easy for travel and hospitality brands to resolve the most complex trip disruptions such as rebooking, refunds, and vouchers. End to end, across channels and languages.
Overview
When companies work with Ada, they hire an AI agent that can immediately start resolving the most complicated multi-step travel journeys, not just answer questions about them: rebooking, refunds, vouchers, and everything in between during a disruption, delay, or cancellation.
Rather than routing a disrupted guest or traveler through a script, the AI agent reasons through the full recovery journey using your reservation, loyalty, and servicing systems.. Pre-built playbooks cover disruptions and irregular operations, booking modifications, status checks, baggage or property issues, refunds and credits, and seat, room, or upgrade changes.
A guest whose trip is disrupted can be rebooked by phone, receive the confirmed itinerary by email, adjust a reservation in web chat, check status updates on social, and hold alternate accommodations in-app, as one continuous conversation across voice, email, web chat, SMS, in-app, and Facebook and Instagram.
Ada's recovery funnel moves each guest through three stages: engaging immediately to authenticate and prevent an unnecessary handoff, matching intelligently to real preferences instead of the next available option, and closing the loop with accommodations, vouchers, and obligations resolved in the same conversation. Group and family logic keeps traveling parties together, and proactive status updates keep guests informed after the case closes.
Ada is SOC 2 Type II, HIPAA, GDPR, and AIUC-1 certified.
Start with a strategy session, then a live agent demo built on your own data, disruptions, new bookings, baggage or property issues, and special requests. Reach out to partnerships@ada.cx to book a demo today.
LEGAL Vendor terms and conditions Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA).
Highlights
- Resolves trip disruptions end to end: rebooking, refunds, and vouchers handled automatically, connected to your reservation and loyalty systems.
- One agent, every channel: the same reasoning across voice, email, web chat, SMS, in-app, and social, so guests never repeat themselves mid-disruption.
- Governed for enterprise scale: deterministic guardrails, simulation and evals, warm agent handoffs, and SOC 2 Type II, HIPAA, GDPR, and AIUC-1 certification.
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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Dimension | Description | Cost/12 months |
|---|---|---|
AI Agent | Conversation Volume | $0.55 |
Dimensions summary
This listing uses a single pricing dimension based on conversation volume. You pay for the number of conversations your AI agent handles with travelers. The AI Agent (Units) dimension bills by that volume, so your cost tracks how many customer interactions the agent manages. Pricing scales as conversation volume grows or as you add new support channels. There are no separate tiers or instance sizes to choose from. The structure keeps costs tied directly to how much your agent is used across trip disruption and support scenarios.
Top-of-mind questions for buyers
A conversation is one exchange between a traveler and your AI agent. The agent handles inquiries like rebooking, baggage status, and seat changes across voice, chat, email, and messaging. Each traveler interaction counts toward your conversation volume, regardless of how many steps the agent completes within that single conversation.
Your cost tracks total conversation volume, not the number of channels. Adding channels such as email, chat, SMS, or voice does not add a separate charge. If new channels increase how many conversations the agent handles, your billed volume rises accordingly. Fewer conversations keep volume lower.
Billing is based on conversation volume, so a conversation counts whether the agent resolves it fully or hands it to a live agent. The agent can authenticate travelers, pull booking data, and complete rebooking end-to-end, or escalate sensitive cases with a summary. Each counts as one conversation.
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Vendor refund policy
Ada subscriptions purchased through AWS Marketplace are governed by your AWS contract or private offer and Ada's Customer Terms of Use (ada.cx/legal/customer-terms-of-use). Refunds are provided only as set out in those terms, including a prorated refund of prepaid, unused fees if Ada terminates due to an infringement claim. Conversations used beyond your contracted amount are billed at Ada's then-current rates.
Custom pricing options
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Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Support
Vendor support
Every Ada customer is supported by a dedicated team from day one. Implementation begins with a strategy session and a guided launch, where Ada's solutions experts configure your AI agent on your own reservation, loyalty, and servicing systems, and build out playbooks for disruptions, rebooking, refunds, and vouchers.
After launch, customers receive ongoing support from a named Customer Success team that helps measure performance, tune playbooks, and expand to new channels and languages. Technical support is available by email and through the Ada support portal. Customers also have access to Ada's product documentation, release notes, and Ada Academy training resources.
For more questions please email: partnerships@ada.cx
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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