Aithon - AI-Powered GTM Agents for AWS Co-Sell

Aithon is an agentic GTM platform and approved AWS third-party integrator that automates the entire AWS co-sell lifecycle - from Marketplace listing to Private Offer - in a single workflow. Five agent teams work behind every rep so your team spends more time closing deals and less time stitching tools together.

Most tools automate one or two steps of the AWS co-sell motion. Your alliance manager ends up as the integration layer, stitching together marketplace ops tools, intent platforms, funding spreadsheets, Partner Central, and sales engagement software. Aithon runs all six steps in one platform.

1. List - Create and manage your AWS Marketplace listing directly from Aithon. Your solution is transactable from day one, so every deal has somewhere to close.

2. Target - AWS propensity-to-buy signals on every account, layered on the Aithon context graph. See not just who buys through AWS, but why now: regulatory deadlines, application landscape, displacement windows, and mapped buying committees. Leads, not lists.

3. Fund - MAP, POC, and MPOP eligibility checked automatically on every opportunity across 26+ AWS funding programs. Aithon surfaces the benefit, prepares the paperwork, and triggers the submission so funding gets captured instead of expiring unclaimed.

4. Align - Every opportunity scored for co-sell readiness with the Co-Sell Index. Aithon fills the gaps that weaken submissions, connects your reps to the right AWS partner team members, and turns ACE submissions into field engagement.

5. Engage - Outreach drafted from the context graph - industry signals, committee roles, the AWS angle - saved to Gmail or Outlook drafts for your rep to review and send. Momentum the AWS team can see.

6. Transact - Create AWS Private Offers directly from Aithon. Your buyer procures through their existing AWS relationship and draws down committed cloud spend for shorter security reviews and faster signatures.

• Propensity to Buy - Context360 tracks application vendors, regulatory drivers like ISO 20022 and KYC/AML, earnings signals, competitor moves, and stakeholder shifts. Whitespace maps expansion and greenfield opportunities.

• Stakeholder Insights - Persona-based discovery maps the full buying committee (risk, tech, ops) and finds verified contact info for each decision maker.

• People Pathways - Finds who on your team already knows each buyer through shared employers or schools, and drafts the intro request. Trade cold outreach for warm conversations.

• Cloud Commit - Shows which buyers have committed AWS spend to burn down, then routes the deal through a Marketplace Private Offer so the purchase counts toward that commitment.

• Workflows - Sequences, AI-drafted email, meeting prep, co-sell follow-up with the AWS field, MEDDPICC evidence, pipeline risk scoring, and next best actions. Agents draft; your rep approves.

For AWS Alliance Managers - Co-sell pipeline, ACE hygiene, and funding capture automated. Walk into every AWS QBR with a clean book and a number that grew.

For Sellers - Propensity on the account, funding on the opportunity, the Private Offer at close - without leaving Slack. Co-sell inside the deal workflow, not another tab.

Briefs, next best actions, and campaign control available in Claude (via MCP), Slack, and Microsoft Teams. Your CRM stays your system of record - Aithon works on top through a read-only connection.

SOC 2 Type II certified with per-tenant data isolation. Read scopes power intelligence; write scopes are separate, opt-in, and audited per action. Encrypted end-to-end with TLS 1.3 and AES-256. OAuth 2.0 with MFA - no service accounts or stored passwords.

AWS partners and technology companies - especially startups in the AWS Global Startup Program or ISV Accelerate - that need more partner-originated pipeline, have small sales teams without dedicated RevOps or alliance headcount, and want to turn their AWS partnership into their best-performing channel.