Sold by: Salesforce, Inc.
Deployed on AWS
Agentforce Media (formerly Media Cloud) is a purpose-built Salesforce CRM for media and entertainment companies. It helps media businesses grow advertising revenue, manage subscriber relationships, and build new ad sales channels, all powered by Agentforce. Whether you are a traditional broadcaster, a publisher, or a retailer launching a new media network, Agentforce Media gives you the tools to unify your advertising and subscriber data data, automate media workflows, and monetize every audience touchpoint on a single platform.
Overview
Agentforce Media (formerly Media Cloud) is a purpose-built Salesforce CRM for media and entertainment companies. Whether you are a broadcaster, publisher, streaming service, or a company in retail, hospitality, healthcare, or travel looking to build a new advertising revenue stream, Agentforce Media gives you a single platform to unify your business data, manage ad sales, grow subscriber relationships, and monetize every audience touchpoint, all powered by Agentforce.
Agentforce Media is built around two core solutions:
Advertising Sales Management (ASM): Manage the full ad sales lifecycle, from proposal to campaign delivery, on a single, converged platform. Automate RFP ingestion, streamline media planning, optimize inventory, and generate proposals in seconds instead of days with AI-powered agents.
Subscriber Lifecycle Management: Launch and monetize subscription products faster with purpose-built subscriber lifecycle management. Use predictive insights to prevent churn, personalize subscriber experiences, and manage complex B2B and B2C subscription workflows, all from a single CRM.
Agentforce Media is built directly on the Salesforce platform, giving you access to a media-specific data model, pre-built industry workflows, advanced CPQ and order management capabilities, and the full power of the Salesforce ecosystem, including Data 360, Agentforce Revenue Management , and MuleSoft. With Agentforce, your teams can deploy AI agents that automate high-value media workflows across ad operations, subscriber service, and revenue management, reducing manual effort, boosting efficiency, and freeing your people to focus on growth.
Feature List: Advertising Sales Management: Manage the complete ad sales lifecycle, from RFP and media planning through campaign delivery and client reporting, on a single platform. Subscriber Lifecycle Management: Rapidly launch and monetize subscription services with pre-built tools for subscriber acquisition, billing, and retention. Agentforce for Media: Deploy AI agents to automate advertising proposals, subscriber service requests, ad operations tasks, and client reporting, at scale. Media-Specific Data Model: An out-of-the-box, extensible data model purpose-built for media and entertainment workflows, with no heavy customization required. CPQ (Configure, Price, Quote): A catalog-driven, media-specific quoting engine that supports attribute-based pricing, complex business rules, and high-volume transactions. Order Management: End-to-end order orchestration and fulfillment built directly into your media CRM, supporting both B2B and B2C workflows. Revenue Cloud Advanced: Automate and optimize the full quote-to-cash process within the Salesforce platform. Contract Lifecycle Management: Create, manage, and track the full lifecycle of media contracts, linked directly to opportunities, orders, and quotes.
Highlights
- *Accelerate advertising revenue with agents.* Agentforce Media helps media, retail, and emerging media companies grow ad sales faster, automating RFP ingestion, proposal generation, media planning, and campaign delivery on a single, converged platform.
- *Grow and retain subscribers with a purpose-built CRM.* Launch and monetize subscription products faster with pre-built tools for subscriber acquisition, lifecycle management, and churn prevention, all powered by predictive AI and unified customer data.
- *Unify your media business on Salesforce.* Agentforce Media brings advertising sales, subscriber management, order management, and revenue operations together on the #1 AI CRM, giving every team a single view of the customer and eliminating costly point solutions.
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