Overview
Media Cloud helps launch and monetize experiences faster with Agentforce. Simplify media business processes and make it easier to scale advertising operations. Connect audience and advertiser data to drive deeper personalization. Media Cloud is built on top of Sales Cloud and Service Cloud, so you get the #1 AI CRM for media customized for the industry.Key features include: *Media-specific data model: Leverage an out-of-the-box, customizable, and extensible data model for media and entertainment providers built directly on the Salesforce platform. *Advertising Sales Management: Accelerate sales, streamline operations, and optimize campaign performance. *Subscriber Lifecycle Management: Monetize audiences faster, launch B2C and B2C subscription services, and deliver personalized journeys at scale. *Omniscript: Craft dynamic customer interactions without code and deploy to multiple channels and devices. *Business Rule Engine: Create processes with agile and personalizable automated decisions across media industry workflows. *Industries CPQ: Leverage advanced order capture and guided selling capabilities with a catalog-driven, media-specific CPQ that supports attribute-based pricing and highly complex business rules. *Order Management: Cut costs and drive efficient growth with the customer-first, distributed Order Management system built directly into your media CRM. *Media Cloud is used by media companies for their ad sales, content sales, ad operations, subscriptions, commerce, and other divisions.
Highlights
- Automate media and entertainment processes with Agentforce.
- Grow advertising sales with Agentforce
- Deepen customer loyalty with data-driven subscriber management with Agentforce
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