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    Forethought

     Info
    Deployed on AWS
    Forethought's suite of AI apps makes it easier for customers to bring AI to their agents and customers. Discover, insights & analytics, helps admins build out workflows for Solve, chat & email responses along with ticket enrichment, Triage, and agent support, Assist.

    Overview

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    Forethought's mission is to empower businesses to deliver exceptional customer experiences with efficiency and scalability. We deliver advanced AI Agents built to think, act, and get smarter with every interaction. No matter the question - "Where's my refund?", "How do I update my plan?" or "Why isn't this working?" - a purpose-built AI Agent is ready to help.

    From chat to voice to SMS, every conversation gets a smart, personalized response powered by your policies, tone, and data. This is not just plug-and-play automation. It is AI with a strategic plan.

    Forethought helps the C-suite roll out a multi-agent system across the entire customer experience. With Forethought, executive teams can stop piecing together tools and start running a smarter, faster operation - one that delights customers every step of the way.

    Key Capabilities:

    • Omnichannel AI Agents for chat, email, voice, SMS, Slack, and API-based use cases
    • No-Code Agent Builder to launch agents for returns, onboarding, billing, and more
    • AI Copilot for Agents to guide human reps with real-time content and suggested actions
    • Proactive Insights Engine to detect gaps, suggest workflows, and generate content
    • Enterprise-Ready Compliance with SOC 2, HIPAA, GDPR, PCI, and built-in PII redaction
    • 100+ Seamless Integrations across CRMs, helpdesks, knowledge bases, and internal systems

    Pricing: Contact us to request a free proof of concept and see Forethought's AI Agents in action. CTA Link - https://forethought.ai/view-demo?utm=aws-marketplace .

    Highlights

    • Enterprise-Ready AI, Built for Every Moment: Resolve customer inquiries across chat, email, voice, SMS, Slack, and more - with AI that's secure, scalable, and designed for enterprise scale.
    • No-Code AI Agent Builder: Easily launch intelligent AI Agents for support, onboarding, returns, and more - without needing decision trees or developer time.
    • Actionable Insights from Day One: Trained on your historical data, Forethought reveals trends, surfaces automation opportunities, and auto-generates content to power every customer interaction.

    Details

    Delivery method

    Deployed on AWS

    Unlock automation with AI agent solutions

    Fast-track AI initiatives with agents, tools, and solutions from AWS Partners.
    AI Agents

    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

     Info
    Dimension
    Description
    Cost/12 months
    Forethought Suite
    Forethought Suite including Discover, Solve, Triage, and Assist
    $100,000.00

    Additional usage costs (1)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Optional additional usage fees as agreed upon in MSA
    $0.001

    Vendor refund policy

    All fees are non-cancellable and non-refundable except as required by law.

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    Forethought has a robust help center you can navigate here: https://support.forethought.ai/hc/en-us  We also have a wonderfully dedicated team of customer success managers. As you can imagine, you can chat with us on our site because that's what we do. You can start here to find out how to contact us. https://support.forethought.ai/hc/en-us/articles/10668784998291-How-to-Contact-Forethought-Support  support@forethought.ai 

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

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    Updated weekly
    By Forethought.ai
    By Freshworks Inc.
    By Zendesk

    Accolades

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    Top
    10
    In Contact Center, CRM
    Top
    10
    In Contact Center, CRM, IT Business Management

    Customer reviews

     Info
    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    AI Agent Deployment
    Supports omnichannel AI agents across chat, email, voice, SMS, Slack, and API-based use cases
    No-Code Agent Configuration
    Enables launching AI agents for various use cases without requiring complex decision trees or developer intervention
    Enterprise Compliance
    Provides compliance with SOC 2, HIPAA, GDPR, PCI standards and includes built-in PII redaction capabilities
    Integration Ecosystem
    Offers seamless integrations with over 100 CRMs, helpdesks, knowledge bases, and internal systems
    Intelligent Insights Generation
    Utilizes proactive insights engine to detect workflow gaps, suggest process improvements, and generate contextual content
    Intelligent Ticket Routing
    Advanced routing mechanism that analyzes incoming customer issues and assigns tickets to agents based on skill and workload
    AI-Powered Agent Assistance
    Generative AI copilot providing guided assistance, productivity enhancements, and collaboration support for support agents
    Automated Workflow Management
    AI-driven automation capabilities that streamline ticket processing, reduce redundant tasks, and ensure comprehensive ticket tracking
    Self-Service Knowledge Management
    Scalable knowledge base with custom widgets and approval workflows to enable customer self-service and information discovery
    Advanced Analytics and Insights
    Proactive AI-driven analytics providing performance monitoring, next-best-action suggestions, and support operation optimization capabilities
    Multi-Channel Support
    Provides support across web, social, mobile, messaging, live chat, email, and voice communication channels
    AI-Powered Customer Service
    Includes AI-powered bots and intelligent routing capabilities for automated customer interactions
    Agent Workspace Integration
    Centralized workspace with comprehensive customer context and over 1,200 pre-built integrations
    Knowledge Management
    Comprehensive knowledge base system for managing and organizing customer support information
    Real-Time Analytics
    Built-in real-time reporting and analytics tools for tracking and optimizing customer service performance

    Security credentials

     Info
    Validated by AWS Marketplace
    FedRAMP
    GDPR
    HIPAA
    ISO/IEC 27001
    PCI DSS
    SOC 2 Type 2
    No security profile
    -
    -
    -
    -
    -
    No security profile

    Contract

     Info
    Standard contract
    No
    No
    No

    Customer reviews

    Ratings and reviews

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    0 ratings
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    0 AWS reviews
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    163 external reviews
    Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
    Program Development

    Intuitive Dashboard and Responsive Team Make a Difference

    Reviewed on Nov 11, 2025
    Review provided by G2
    What do you like best about the product?
    I really appreciate Forethought’s intuitive dashboard and the team’s willingness to listen to feedback and implement the best possible solutions.
    What do you dislike about the product?
    Sometimes, the response time for implementing changes feels a bit slow
    What problems is the product solving and how is that benefiting you?
    Forethought helps us analyze large volumes of chatbot data efficiently. I especially value the addition of user sentiment analysis and metric tracking on the button deflections.
    Financial Services

    Outstanding Support from POV and Implementation Teams

    Reviewed on Nov 05, 2025
    Review provided by G2
    What do you like best about the product?
    The assistance from the POV and Implementation Teams. They are terrific.
    What do you dislike about the product?
    It is a bit complicated, but I suspect the more we use it, the more comfortable we will be with it.
    What problems is the product solving and how is that benefiting you?
    Lack of manpower at a L1 level and too much context switching for our more senior subject matter experts looking at the flurry of simpler tickets coming in.
    Giuliano D.

    Solid AI tool that keeps improving fast

    Reviewed on Nov 04, 2025
    Review provided by G2
    What do you like best about the product?
    I love how Forethought speeds up support by really understanding user intent and automating key steps in the flow. It makes CX smoother, reduces manual work, and helps agents find the right answers faster. Plus, the team behind it is super hands-on and collaborative, you feel like they’re building the solution with you, not just selling it.
    What do you dislike about the product?
    Honestly, it’s pretty easy to use. The only thing I notice sometimes is a delay in when updated info gets reflected in the system. If the refresh time were faster, it’d feel even more seamless.
    What problems is the product solving and how is that benefiting you?
    Forethought is taking repetitive CX tasks off our plate and helping users solve things on their own faster. That frees up our team for more complex cases, improves accuracy, and gives customers a smoother experience end-to-end.
    Financial Services

    Gets the job done well

    Reviewed on Oct 01, 2025
    Review provided by G2
    What do you like best about the product?
    I really like the flexibility Forethought gives us to build our own custom actions. It’s been great to tailor workflows to our needs instead of being boxed into a one-size-fits-all solution. That customization has allowed us to automate more efficiently and adapt quickly as our processes evolve.
    What do you dislike about the product?
    Some of the reporting features feel limited. In particular, I’d like to dig deeper into why certain workflows—like pass-to-agent scenarios—aren’t as successful. More granular insights into failure points would help us continuously optimize.
    What problems is the product solving and how is that benefiting you?
    Forethought is helping us automate repetitive support tasks and streamline how customer inquiries are routed. By setting up custom actions, we can reduce manual work for our team and ensure customers get faster responses. It also improves consistency in handling common issues, freeing up our agents to focus on more complex problems. Overall, it’s increased efficiency, improved resolution times, and allowed our support team to scale without adding extra headcount.
    Ovidiu L.

    A great customer success team to work with!

    Reviewed on Sep 10, 2025
    Review provided by G2
    What do you like best about the product?
    I see a lot of opportunity in both Solve and Assist products. I appreciate how the team worked to increase response time on Solve.
    What do you dislike about the product?
    speed of delivery for some long standing issues
    What problems is the product solving and how is that benefiting you?
    Increasing internal team efficiency with Assist, however we are yet to reap the benefits of this. The product is slow and hard to configure.
    View all reviews