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    Forethought

     Info
    Deployed on AWS
    Forethought's suite of AI apps makes it easier for customers to bring AI to their agents and customers. Discover, insights & analytics, helps admins build out workflows for Solve, chat & email responses along with ticket enrichment, Triage, and agent support, Assist.
    4.3

    Overview

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    Forethought's mission is to empower businesses to deliver exceptional customer experiences with efficiency and scalability. We deliver advanced AI Agents built to think, act, and get smarter with every interaction. No matter the question - "Where's my refund?", "How do I update my plan?" or "Why isn't this working?" - a purpose-built AI Agent is ready to help.

    From chat to voice to SMS, every conversation gets a smart, personalized response powered by your policies, tone, and data. This is not just plug-and-play automation. It is AI with a strategic plan.

    Forethought helps the C-suite roll out a multi-agent system across the entire customer experience. With Forethought, executive teams can stop piecing together tools and start running a smarter, faster operation - one that delights customers every step of the way.

    Key Capabilities:

    • Omnichannel AI Agents for chat, email, voice, SMS, Slack, and API-based use cases
    • No-Code Agent Builder to launch agents for returns, onboarding, billing, and more
    • AI Copilot for Agents to guide human reps with real-time content and suggested actions
    • Proactive Insights Engine to detect gaps, suggest workflows, and generate content
    • Enterprise-Ready Compliance with SOC 2, HIPAA, GDPR, PCI, and built-in PII redaction
    • 100+ Seamless Integrations across CRMs, helpdesks, knowledge bases, and internal systems

    Pricing: Contact us to request a free proof of concept and see Forethought's AI Agents in action. CTA Link - https://forethought.ai/view-demo?utm=aws-marketplace .

    Highlights

    • Enterprise-Ready AI, Built for Every Moment: Resolve customer inquiries across chat, email, voice, SMS, Slack, and more - with AI that's secure, scalable, and designed for enterprise scale.
    • No-Code AI Agent Builder: Easily launch intelligent AI Agents for support, onboarding, returns, and more - without needing decision trees or developer time.
    • Actionable Insights from Day One: Trained on your historical data, Forethought reveals trends, surfaces automation opportunities, and auto-generates content to power every customer interaction.

    Details

    Delivery method

    Deployed on AWS
    New

    Introducing multi-product solutions

    You can now purchase comprehensive solutions tailored to use cases and industries.

    Multi-product solutions

    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

     Info
    Dimension
    Description
    Cost/12 months
    Forethought Suite
    Forethought Suite including Discover, Solve, Triage, and Assist
    $100,000.00

    Additional usage costs (1)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Optional additional usage fees as agreed upon in MSA
    $0.001

    Vendor refund policy

    All fees are non-cancellable and non-refundable except as required by law.

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    Tell us how we can improve this page, or report an issue with this product.
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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    Forethought has a robust help center you can navigate here: https://support.forethought.ai/hc/en-us  We also have a wonderfully dedicated team of customer success managers. As you can imagine, you can chat with us on our site because that's what we do. You can start here to find out how to contact us. https://support.forethought.ai/hc/en-us/articles/10668784998291-How-to-Contact-Forethought-Support  support@forethought.ai 

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

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    Updated weekly
    By Forethought.ai
    By Freshworks Inc.
    By Zendesk

    Accolades

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    Top
    10
    In Contact Center, CRM
    Top
    10
    In Contact Center, CRM, IT Business Management

    Customer reviews

     Info
    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Omnichannel Communication Support
    AI agents capable of handling interactions across chat, email, voice, SMS, Slack, and API-based use cases
    No-Code Agent Configuration
    Agent builder enabling deployment of AI agents for support, onboarding, returns, and billing workflows without requiring decision trees or developer resources
    Real-Time Agent Assistance
    AI copilot system providing human representatives with real-time content recommendations and suggested actions during customer interactions
    Enterprise Security and Compliance
    SOC 2, HIPAA, GDPR, and PCI compliance certifications with built-in PII redaction capabilities
    Insights and Workflow Automation
    Proactive insights engine trained on historical data to detect automation opportunities, identify gaps, and auto-generate content for customer interactions
    AI-Powered Ticket Automation
    Intelligent routing analyzes incoming customer issues and automatically assigns them to agents based on skill and load, with AI-powered automations that streamline workflows and eliminate redundant ticket actions.
    Generative AI Assistant for Agents
    Freddy Copilot provides guided assistance, productivity boosts, and streamlined collaboration features including auto-triage, article suggestion, canned response suggestion, and robo assist capabilities.
    Advanced Analytics and Reporting
    Proactive AI-driven insights, custom reports and dashboards, CSAT surveys with reports, and next-best-action suggestions enable data-backed decision making and support quality monitoring.
    Self-Service Knowledge Management
    Scalable knowledge base with multilingual support, approval workflows, versions control, and custom widgets for FAQ deflection, integrated with custom apps for tailored self-service experiences.
    Ticket Management and Routing
    Skill-based and round-robin routing options, multiple SLA and business hours configuration, SLA reminders and escalation rules, custom roles, and agent shift management for efficient ticket prioritization and resolution.
    AI-Powered Automation
    AI agents capable of handling customer issues from start to finish with automated resolution capabilities
    Multi-Channel Support
    Support across web, social, and mobile channels with unified agent workspace for centralized conversation management
    Knowledge Management System
    Knowledge graph and knowledge management capabilities for organizing and accessing customer service information
    Integration Ecosystem
    Over 1,200 pre-built integrations with native AWS connectivity and custom integration configuration tools
    Real-Time Analytics and Reporting
    Built-in analytics, real-time reporting, and measurement insights for monitoring service performance and outcomes

    Contract

     Info
    Standard contract
    No
    No
    No

    Customer reviews

    Ratings and reviews

     Info
    4.3
    166 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    61%
    28%
    10%
    0%
    1%
    0 AWS reviews
    |
    166 external reviews
    External reviews are from G2 .
    Lea R.

    Flexibly Customizable with Top-Tier Assistance

    Reviewed on Apr 30, 2026
    Review provided by G2
    What do you like best about the product?
    We really like Forethought's flexibility to build highly customized workflows that suit our business needs. The initial setup was very easy, which we appreciated. We also value the specific features like Autoflows, knowledge coaching, and content snippets. They allow us to implement granular directions to achieve maximum impact.
    What do you dislike about the product?
    The web interface sometimes experiences latency and 'save' buttons occasionally don't work.
    What problems is the product solving and how is that benefiting you?
    Forethought helps resolve customer queries by directing them to relevant knowledge sources and providing troubleshooting steps. It also streamlines ticket handling for support engineers.
    Brendan D.

    Most Capable Support-Focused AI with High-Quality Analytics and Impact Reporting

    Reviewed on Feb 25, 2026
    Review provided by G2
    What do you like best about the product?
    The most capable Support focused AI solution we have tried with high quality built in analytics and impact forecasting/reporting as well.
    What do you dislike about the product?
    No gaps or concerns so far. Our biggest priority is how can we roll out more suggestions from Forethought faster.
    What problems is the product solving and how is that benefiting you?
    Forethought drives our AI support chat experience with a much higher level of quality than its predecessor. It leverages our knowledge base to provide specific recommendations to customers and leverages prior case history to refine questions and trouble shooting actions. It also proactively suggests new articles / content we should create to prevent future case creation.
    Information Technology and Services

    Outstanding Experience from Start to Finish

    Reviewed on Dec 03, 2025
    Review provided by G2
    What do you like best about the product?
    It was really easy to quantify the impact and ROI.
    What do you dislike about the product?
    Honestly nothing really comes to mind but I think it got better as we used it more.
    What problems is the product solving and how is that benefiting you?
    Automating customer support in our product and helping with customer discovery on our website.
    Program Development

    Intuitive Dashboard and Responsive Team Make a Difference

    Reviewed on Nov 11, 2025
    Review provided by G2
    What do you like best about the product?
    I really appreciate Forethought’s intuitive dashboard and the team’s willingness to listen to feedback and implement the best possible solutions.
    What do you dislike about the product?
    Sometimes, the response time for implementing changes feels a bit slow
    What problems is the product solving and how is that benefiting you?
    Forethought helps us analyze large volumes of chatbot data efficiently. I especially value the addition of user sentiment analysis and metric tracking on the button deflections.
    Financial Services

    Outstanding Support from POV and Implementation Teams

    Reviewed on Nov 05, 2025
    Review provided by G2
    What do you like best about the product?
    The assistance from the POV and Implementation Teams. They are terrific.
    What do you dislike about the product?
    It is a bit complicated, but I suspect the more we use it, the more comfortable we will be with it.
    What problems is the product solving and how is that benefiting you?
    Lack of manpower at a L1 level and too much context switching for our more senior subject matter experts looking at the flurry of simpler tickets coming in.
    View all reviews