Sold by: Forethought.aiÂ
Deployed on AWS
Forethought's suite of AI apps makes it easier for customers to bring AI to their agents and customers. Discover, insights & analytics, helps admins build out workflows for Solve, chat & email responses along with ticket enrichment, Triage, and agent support, Assist.
Overview
Forethought's mission is to make every touchpoint between humans and organizations faster and more intelligent. Forethought helps organizations reduce support costs while boosting CSAT by automating common customer questions at every customer service touchpoint, helping support leaders do more with less.
The suite has four core pillars, each of which helps with your customer support organization's goals while delivering unparalleled end-user experiences.
- Discover: Use generative AI to recommend and optimize workflows, track performance and ROI, and instantly improve time to resolution and lower cost.
- Solve: Automate answers to common questions across any channel with generative AI.
- Triage: Instantly enrich cases with sentiment and intent, then prioritize and route based on urgency.
- Assist: Harness the power of generative AI -- powered by Large Language Models (LLMs) trained on your data -- to ramp agents faster and empower them with relevant knowledge and suggested responses.
For custom pricing, EULA, or a private contract, please contact: aws-marketplace@forethought.aiÂ
Highlights
- Generative AI helping support teams easily cut costs while providing top-tier service in every customer interaction.
- Forethought's generative AI streamlines customer service across any industry. From E-commerce to SaaS to FinTech and more, Forethought's generative AI platform helps companies maximize ROI and do more with less.
- Your customer data is safe with us. Customer trust comes first. We take the responsibility of helping you manage your customer data seriously.
Details
Sold by
Delivery method
Deployed on AWS
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Forethought Suite | Forethought Suite including Discover, Solve, Triage, and Assist | $100,000.00 |
Dimension | Cost/unit |
|---|---|
Optional additional usage fees as agreed upon in MSA | $0.001 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Forethought has a robust help center you can navigate here: https://support.forethought.ai/hc/en-us We also have a wonderfully dedicated team of customer success managers. As you can imagine, you can chat with us on our site because that's what we do. You can start here to find out how to contact us. https://support.forethought.ai/hc/en-us/articles/10668784998291-How-to-Contact-Forethought-Support support@forethought.aiÂ
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Generative AI Workflow Optimization
Utilizes generative AI to recommend and optimize customer support workflows with performance tracking and resolution time improvement
Multi-Channel Automation
Automates customer support answers across multiple communication channels using generative AI technology
Case Enrichment and Routing
Instantly enriches support cases with sentiment and intent analysis, enabling intelligent prioritization and routing based on urgency
Large Language Model Integration
Leverages Large Language Models (LLMs) trained on specific organizational data to enhance agent knowledge and response generation
AI-Powered Agent Assistance
Provides AI-driven support for agents through relevant knowledge suggestions and intelligent response recommendations
Intelligent Ticket Routing
Advanced routing mechanism that analyzes incoming customer issues and assigns tickets to agents based on skill and workload
AI-Powered Agent Assistance
Generative AI copilot providing guided assistance, productivity enhancements, and collaboration support for support agents
Automated Workflow Management
AI-driven automation capabilities that streamline ticket processing, reduce redundant tasks, and ensure comprehensive ticket tracking
Self-Service Knowledge Management
Scalable knowledge base with custom widgets and approval workflows to enable customer self-service and information discovery
Advanced Analytics and Insights
Proactive AI-driven analytics providing performance monitoring, next-best-action suggestions, and support operation optimization capabilities
Multi-Channel Support
Provides support across web, social, mobile, messaging, live chat, email, and voice communication channels
AI-Powered Customer Service
Includes AI-powered bots and intelligent routing capabilities for automated customer interactions
Agent Workspace Integration
Centralized workspace with comprehensive customer context and over 1,200 pre-built integrations
Knowledge Management
Comprehensive knowledge base system for managing and organizing customer support information
Real-Time Analytics
Built-in real-time reporting and analytics tools for tracking and optimizing customer service performance
Validated by AWS Marketplace
FedRAMP
GDPR
HIPAA
ISO/IEC 27001
PCI DSS
SOC 2 Type 2
No security profile
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No security profile
Standard contract
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Customer reviews
0 ratings
0 AWS reviews
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157 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Serafin S.
Very dedicated CSM team that will help you achieve your goals
Reviewed on Sep 08, 2025
Review provided by G2
What do you like best about the product?
UX: Among the other options, FT has proved to be the best one in terms of UX. Their usability, their dashboards, the workbuilder are the best!
What do you dislike about the product?
Perhaps they can keep working on the AI of the autoflows. It's like the conversational workflow builder could be enhanced.
(Seems they are working on it with Agentic AI new features)
(Seems they are working on it with Agentic AI new features)
What problems is the product solving and how is that benefiting you?
Deflection - High deflection rates with high CSAT scores
Adam M.
An AI product that truly helps
Reviewed on Sep 08, 2025
Review provided by G2
What do you like best about the product?
Forethought's chat widget is a valuable tool that allows our Customer Support team to proactively solve over 70% of inbound support cases. Our customers use it everyday. The integration implementation and process of improving the chat widget's accuracy is straight-forward.
What do you dislike about the product?
Analytics dashboards can be a bit messy and some of their native features only get you the partial functionality that you want to have. For instance, I bring data from Forethought into Airtable in order to test, implement, and track improvements over time in a scalable way.
What problems is the product solving and how is that benefiting you?
Our product is complex and it requires some in-depth understanding to use it well. This means that our customers run into a lot of bespoke issues. Our goal in using Forethought is to help as many customers as possible self serve their needs based on the information in our knowledge base. Our knowledge base represents basic setup steps, limitations, dependencies, and frequently asked questions. By scoping the Forethought widget to that foundation of knowledge, we are able to govern AI responses and improve our knowledge over time as we spot gaps when customers have poor interactions with the chat bot.
Manoj Kumar T.
Wonderful Experience with Forethought
Reviewed on Aug 13, 2025
Review provided by G2
What do you like best about the product?
What I like best about Forethought is how it effortlessly streamlines our client support processes. The platform is extremely easy to use and intuitive, which makes daily operations smooth for our team. Its implementation was straightforward, allowing us to get up and running quickly without any major hurdles. Customer support has been responsive and helpful whenever we’ve had questions. We use Forethought frequently because it consistently delivers accurate and fast responses to client queries. The number of features is impressive, covering everything we need for automation, and its integration capabilities are seamless, connecting effortlessly with our existing systems. Overall, Forethought has become an indispensable tool for enhancing efficiency and improving the client experience.
What do you dislike about the product?
Honestly, there’s very little I dislike about Forethought. The main area for improvement would be responsiveness—I’d love to see it respond as quickly as some of the modern AI tools I’m familiar with. I understand this is likely coming in future updates, and it’s not a major issue right now, but it’s something I’m looking forward to seeing enhanced.
What problems is the product solving and how is that benefiting you?
Forethought solves the problem of repetitive client queries by automating responses, which saves our team a tremendous amount of time. Instead of spending hours on routine questions, we can focus on higher-priority tasks. This has made our workflows more efficient and allowed us to provide faster, more consistent support to our clients.
Computer Software
Forethought AI in Customer Support
Reviewed on Aug 11, 2025
Review provided by G2
What do you like best about the product?
Forethought has been incredibly easy to integrate into our workflows. Once the process got started, the turnaround time was impressively quick, and the platform itself is very intuitive to use. It’s clear the solution is built with user-friendliness in mind, making adoption seamless and efficient.
What do you dislike about the product?
There’s very little to dislike. The only challenge was an initial delay in the implementation, which could have been avoided with a clearer, mutually agreed timeline for transitioning from Sales to Integration. Once that was aligned, everything progressed quickly and without issues.
What problems is the product solving and how is that benefiting you?
Forethought is helping us bring AI into our operations in a meaningful way by improving our case triaging process. One of the biggest wins has been its ability to automatically identify and remove waste, such as spam cases, before they ever reach our agents. This not only saves time but ensures our team is focusing on real, high-value work. In just the first week of use, Forethought automatically filtered out over 800 spam cases, a massive efficiency boost right out of the gate.
Phil A.
Powerful product backed by a great team
Reviewed on Jul 30, 2025
Review provided by G2
What do you like best about the product?
Forethought is a really powerful tool that we're using across live chat, email and web tickets. We've been able to build a broad range of workflows to suit our needs, from basic 1 response answers all the way up to complex multi-pathway workflows.
The natural language processing was the best out of the solutions we tested, understanding our users intents really well and routing correctly.
The maintenance of the tool is relatively easy and quick - with a lot of available data to help you refine over time.
The team at Forethought have been great partners, working really well with us to resolve issues quickly. They are invested in our success as much as we are, which is a huge plus.
Implementation can be as simple, or complex, as you want. It does depend on your current tech stack, but implementing with Zendesk offers a wide range of features.
The natural language processing was the best out of the solutions we tested, understanding our users intents really well and routing correctly.
The maintenance of the tool is relatively easy and quick - with a lot of available data to help you refine over time.
The team at Forethought have been great partners, working really well with us to resolve issues quickly. They are invested in our success as much as we are, which is a huge plus.
Implementation can be as simple, or complex, as you want. It does depend on your current tech stack, but implementing with Zendesk offers a wide range of features.
What do you dislike about the product?
There is a lot of data within the insights which is great, but at times it can be difficult to distill down in to actionable insights.
The knowledge gap suggestions are useful, but at times encompass too much which means they aren't so useful.
The knowledge gap suggestions are useful, but at times encompass too much which means they aren't so useful.
What problems is the product solving and how is that benefiting you?
Forethought has allowed us to deploy AI automation across all our contact channels seamlessly, giving our users AI resolutions regardless of how they want to contact us. This has allowed to be more efficient with our humans and provide a great level of service to our customers.