Sold by: Acxiom
Deployed on AWS
South Africa Consumer Segmentation provides a powerful set of consumer classification systems that assess the socio-economic and geodemographic portraits of neighborhoods across South Africa. It consists of analysis variables and two segmentation systems including international and market optimized categories. The data is based on census, government and commercial data.
Overview
Overview
South Africa Consumer Segmentation data enables marketers and analysts to segment, portrait and analyze consumers and markets, providing valuable insights for database marketing, customer segmentation and network planning.
Based on key demographic and socio-economic characteristics, South Africa Consumer Segmentation data classifies households into categories and groups. The market specific segmentation consists of 42 categories organized into 9 groups. The international segmentation is grouped into 5 income types and further divided into 25 standard life stage categories for consistent classification when comparing across countries. Additional analysis variables relate to adult age, internet access, household size, marital status, presence of children, education level, and average income in local currency.
Data complies with local privacy laws and is based on census, government and commercial data.
Client Credentialing
In order to streamline the process of credentialing for data access, please provide the following in the use case section in the verification step once you hit the subscribe button:
- Company Name
- Full Business Address
- State of Incorporation
- Company Contact Name
- Company Contact Email Address
- Company Contact Phone Number
- Intended Use Case
QUICK FACTS
South Africa Consumer Segmentation:
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Is ideal for neighborhood-level analysis and trending.
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Provides two segmentation systems with groups and categories as well as key variables for each geography.
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Is available at a small geographical level of ‘small area’ in South Africa.
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Easily integrates into most systems for mapping and analysis.
Geographic Level of Aggregation
Data has been anonymized to the small area level, representing no fewer than 100 individuals per geography aggregated. File contains data for 84,907 small areas.
Formats
This product is delivered as a database file (.dbf) with associated map files.
Update Frequency
Segmentation data files are updated annually.
Permitted Uses
See Acxiom’s Data Use Agreement.
Test Use Only
Sample data may not be shared with a third party.
Sample data may not be used in production environment.
Received or enriched data by Acxiom may only be used for marketing purposes under the existing legislation.
Details
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Pricing
This product is available free of charge. Free subscriptions have no end date and may be canceled any time.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimensions summary
This listing uses a single pricing dimension called Product Access (Units). It is offered at no cost, so you subscribe for free access to the product. There are no tiers, instance sizes, or usage add-ons to compare. The one dimension simply grants you access as a subscriber. The sample provides consumer segmentation data for small areas in South Africa, letting you evaluate the data before considering broader options.
Top-of-mind questions for buyers
One unit gives you subscriber access to the data product. It is a single access grant rather than a per-user or per-record charge. You subscribe once at no cost and can use the South Africa small area consumer segmentation sample data included with that access.
The sample provides consumer segmentation intelligence for small geographic areas in South Africa. It covers demographic, household, and segmentation attributes to support planning and targeting. It is a sample set, so it lets you evaluate the data before considering broader options.
No. Access is billed under a single free dimension with no usage tiers, record limits, or add-on charges. Your cost stays at zero regardless of how you query or apply the sample data. There are no thresholds that trigger extra fees.
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Vendor refund policy
This product is not refundable.
Legal
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Content disclaimer
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
South Africa Consumer Segmentation - Small Area Sample | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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