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    Market share of mobile banking applications in Spain

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    Deployed on AWS
    This product provides the evolution of the app market share ranking (percentage of unique users with an app installed out of the total sample of users in Spain) of the most important mobile apps in the Banking sector in Spain from the first quarter of 2020 to the first quarter of 2021.

    Overview

    1. Definitions

    We can define App Market Share as the percentage (%) of users who have an app installed in relation to the total set of unique users in the sample.

    On the other hand, the Banking sector in Spain consists of 29 apps:

    • app.wizink.es (WiZink, tu banco senZillo)
    • com.bancamarch.bancamovil (Banca March)
    • com.bancapueyo.epueyomovil (e-pueyo)
    • com.bankinter.launcher (Bankinter Móvil)
    • com.bbva.bbvacontigo (BBVA Spain | Online banking)
    • com.cajaingenieros.android.bancamovil (Caja de Ingenieros Banca MÓVIL)
    • com.cajasur.android (Cajasur)
    • com.grupocajamar.wefferent (Grupo Cajamar)
    • com.imaginbank.app (Imagin. Much more than an app to manage your money)
    • com.indra.itecban.triodosbank.mobile.banking (Triodos Bank. Banca Móvil)
    • com.kutxabank.android (Kutxabank)
    • com.mediolanum (Banco Mediolanum España)
    • com.rsi (ruralvía)
    • com.rsi.Colonya (Colonya Caixa Pollença)
    • com.selfbank.mobileapp (Self Bank · by Singular Bank)
    • com.targoes_prod.bad (TARGOBANK - Banca a distancia)
    • com.tecnocom.cajalaboral (Banca Móvil Laboral Kutxa)
    • es.bancosantander.apps (Santander)
    • es.caixagalicia.activamovil (ABANCA- Banca Móvil)
    • es.caixageral.caixageralapp (Banco Caixa Geral España)
    • es.cm.android (Bankia)
    • es.evobanco.bancamovil (EVO Banco móvil)
    • es.ibercaja.ibercajaapp (Ibercaja)
    • es.lacaixa.mobile.android.newwapicon (CaixaBankNow)
    • es.liberbank.cajasturapp (Banca Digital Liberbank)
    • es.openbank.mobile (Openbank – banca móvil)
    • es.univia.unicajamovil (UnicajaMovil)
    • net.inverline.bancosabadell.officelocator.android (Banco Sabadell App. Your mobile bank)
    • <www.ingdirect.nativeframe > (ING España. Banca Móvil)

    2. Product contents

    One file is provided (SHARE_ES_01-20_01-21.csv) which contains, for each quarter from T1 2020 to T1 2021 (5 quarters in total), the app market share ranking of the most important mobile apps in the Banking sector in Spain (29 apps from Banking Spain).

    The data is encoded in the ISO-8859-1 format and have been generated from a representative sample of more than 225,000 unique monthly users on average.

    The information only comes from Android devices.

    Each field in the file can be defined as follows:

    FieldDescription
    QuarterThe time period in which the market share is represented (quarter).
    Last day of QuarterThe last day of the quarter the data is associated to.
    App NameThe name of the app.
    PackageThe package which identifies the app.
    ShareThe market share of the apps in that quarter.

    Below is an example of the content of the file:

    Quarter;Last day of Quarter;App Name;Package;Share

    2020 T1;2020-03-31;CaixaBankNow;es.lacaixa.mobile.android.newwapicon;18.78

    The information shown in the example means that in the first quarter of 2020 the CaixaBankNow app had a market share in Spain of 18.78%. In other words, 18.78% of the users in the sample chosen for the first quarter had the CaixaBankNow app installed.

    3. Related Trecone products

    This product only provides the app market share rankings in relation to the set of total users in Spain, but if you also want data dimensioned by province, you can directly check the Trecone product "Market share of mobile banking applications in Spain (extended version)"

    4. Use of data

    As detailed in the Data Subscription Agreement (DSA) for Aws Marketplace, Subscriber and any other User of Data, or any subset thereof, may not:

    • (a) publish, disseminate, distribute or provide access of any kind to the Data , or any material subset thereof, to any third party;
    • (b) sell, sublicense, loan, lease, assign, authorize others to access, use, or disclose, or attempt to grant any rights to, the Data, or any material subset thereof, to third parties;
    • (c) except as permitted by Law, decompile, reverse engineer, or otherwise attempt to derive source code from the Data;
    • (d) use the Data or any material subset thereof to act as a consultant, service bureau, or application service provider; or
    • (e) to the extent the Data is provided in a manner that does not identify an individual, use the Data to create, generate, or infer any information relating to the identity of an individual.

    Details

    Delivery method

    Deployed on AWS
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    Pricing

    Market share of mobile banking applications in Spain

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    Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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    6-month contract (1)

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    Dimension
    Cost/6 months
    ProductAccess
    $4,750.00

    Vendor refund policy

    This product has no refund policy.

    Trecone will provide support to any issue or problem with the data.

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    Usage information

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    Delivery details

    AWS Data Exchange (ADX)

    AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.

    Additional details

    Data sets (1)

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    You will receive access to the following data sets.

    Data set name
    Type
    Historical revisions
    Future revisions
    Sensitive information
    Data dictionaries
    Data samples
    SHARE_ES_01-20_01-21
    All historical revisions
    All future revisions
    Not included
    Not included

    Resources

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