Sold by: Adstra Marketing Data
Deployed on AWS
Big Boxers are the perfect audience for brands that offer a wide variety and a good value. Big Boxers pay attention to ingredients, but they love to save as much money as possible so coupons and special offers appeal to them. They begin and end each day by consuming the news – either by reading the newspaper or watching their preferred television outlet.
Overview
Big Boxers - US
Big Boxers Look for Choices and Value
Overview
Big Boxers are the perfect audience for brands that offer a wide variety and a good value. Big Boxers pay attention to ingredients, but they love to save as much money as possible so coupons and special offers appeal to them. They begin and end each day by consuming the news – either by reading the newspaper or watching their preferred television outlet. All data is de-identified and cannot be used to identify individual consumers.
Product Pricing
The licensing of this product allows each subscribing company to have unlimited employee users.
Trial Data
Obtain a free 30-day trial of this data product here .
Formats
This product is delivered in the following format: Pipe Delimited File
Additional Product Information
Big Boxers love a wide variety of familiar brands. They are brand loyal and shop with the goal of saving as much money as possible. They believe television is a valuable source of entertainment and will rearrange their schedule to watch a preferred program. Less trusting of the internet, they rely heavily on the basic features of their mobile device and view it as a safety item for their family. Big Boxers pamper their pets, keep their homes organized and are active in their communities. They enjoy alone time but value their friendships.
Key segments for targeting include Brand Affinity, Pet Owners, Home Improvement, Social Causes, etc.
Key Features
- Curated from multiple, unique first-party data sources.
- Not over-modeled. ALC does not model Big Boxers against the entire United States. Should you desire a custom model indexed against the U.S. population, please contact AmazonSupport@alc.com .
- High-quality, individual level data.
- Includes a persistent synthetic ID which supports full data portability.
- Can be combined with other attribute data sets, including ALC Data Essentials.
- Includes United States consumers.
Benefits
- Customized data applications for marketing
- Omni-channel usage
- Updated frequently to ensure the most current consumer data
- Consistent format for easy integration
Permitted Uses
- Analytics and Modeling audiences
- Targeting and activation version is available – requires additional license
- Each record includes a synthetic key which can be used for onboarding with your on boarder of choice
- Measurement and attribution version available – requires additional license
Additional Information & Support
- For online information, please visit: https://www.alc.com
- For questions or support, email AmazonSupport@alc.com
Details
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Delivery method
Deployed on AWS
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Dimension | Description | Cost/month |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $1,000.00 |
Vendor refund policy
No refunds. Please utilize trial version when evaluating.
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Delivery details
AWS Data Exchange (ADX)
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Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
ALC Segment E | All historical revisions | All future revisions | Not included | Not included | ||
Data Dictionary - Personas | All historical revisions | All future revisions | Not included | Not included | ||
Orbits Data Collateral | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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