Specialty Shoppers favor shopping with specialty retailers for specific products, including seasonal items, sporting goods and craft items. Specialty Shoppers are heavy online shoppers and are motivated by Free Shipping.
Specialty Shoppers Provides Marketers with Consumers That Value Shopping for Specialty Brands and Value Online Convenience
Overview
Specialty Shoppers favor shopping with specialty retailers for specific products, including seasonal items, sporting goods and craft items. Specialty Shoppers are heavy online shoppers and are motivated by Free Shipping.
Product Pricing
The licensing of this product allows each subscribing company to have unlimited employee users.
Trial Data
Obtain a free 30-day trial of this data product here .
Formats
This product is delivered in the following format: Pipe Delimited File
Additional Product Information
Specialty Shoppers are heavy online shoppers. They don’t take time for coupons or promo codes, but they are motivated by Free Shipping. They always read online reviews and are influenced by their children and spouse. Specialty Shoppers value their mobile device as a source of convenience to organize their professional and personal lives, provide access to entertainment and keep them informed. They value connections through social networks for interacting with people with similar interests, friends from their past and brands they trust.
Specialty Shoppers are often in leadership positions. They manage busy schedules and work to balance their career obligations with family commitments. Specialty Shoppers volunteer for local organizations and clubs, engage in fund raising and always exercise their right to vote. All data is de-identified and cannot be used to identify individual consumers.
Key Features
Curated from multiple, unique first-party data sources.
Adstra has carefully modeled Specialty Shoppers against the U.S. population. For additional modeling options, please contact AmazonSupport@adstradata.com.
High-quality, individual level data.
Includes a persistent synthetic ID which supports full data portability.
Can be combined with other attribute data sets, including Adstra Data Essentials.
Includes United States consumers.
Benefits
Customized data applications for marketing
Omni-channel usage
Updated frequently to ensure the most current consumer data
Consistent format for easy integration
Permitted Uses
Analytics and Modeling audiences
Targeting and activation version is available – requires additional license
Each record includes a synthetic key which can be used for onboarding with your on boarder of choice
Measurement and attribution version available – requires additional license
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Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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This listing uses a single contract-based dimension: Product Access (Units). You buy access to the product through this one option rather than choosing among tiers or instance sizes. Pricing scales by the number of units you commit to under the contract. There are no separate add-ons or usage-based charges in the pricing table. The dimension grants subscriber access to specialty shopper audience data covering U.S. individuals. Because only one dimension exists, your cost depends on the unit quantity you select for your term.
Top-of-mind questions for buyers
What does one unit of Product Access grant me?
One unit grants subscriber access to the specialty shopper audience data covered by this listing. The data covers U.S. individuals and includes segments built from deterministic and behavioral signals. You count units by the quantity you commit to under your contract term, and access scales with that quantity.
Is this a usage-based product or a fixed contract commitment?
This is a contract-based product. You commit upfront to a set number of Product Access units for your term. There are no hourly meters or pay-as-you-go charges in the pricing table. Your cost is set by the unit quantity you select rather than by activity or volume during the term.
Does my bill change if I use more of the audience data during my term?
No. The pricing table lists one contract dimension with no usage-based charges or overage tiers. Your cost is fixed by the number of Product Access units you commit to at the start. Using more of the covered audience data during the term does not add charges to that committed quantity.
adstradata.com
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Vendor refund policy
No refunds. Please use trial version when evaluating.
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