Sold by: Adstra Marketing Data
Deployed on AWS
Specialty Shoppers favor shopping with specialty retailers for specific products, including seasonal items, sporting goods and craft items. Specialty Shoppers are heavy online shoppers and are motivated by Free Shipping.
Overview
Specialty Shoppers - US
Specialty Shoppers Provides Marketers with Consumers That Value Shopping for Specialty Brands and Value Online Convenience
Overview
Specialty Shoppers favor shopping with specialty retailers for specific products, including seasonal items, sporting goods and craft items. Specialty Shoppers are heavy online shoppers and are motivated by Free Shipping.
Product Pricing
The licensing of this product allows each subscribing company to have unlimited employee users.
Trial Data
Obtain a free 30-day trial of this data product here .
Formats
This product is delivered in the following format: Pipe Delimited File
Additional Product Information
Specialty Shoppers are heavy online shoppers. They don’t take time for coupons or promo codes, but they are motivated by Free Shipping. They always read online reviews and are influenced by their children and spouse. Specialty Shoppers value their mobile device as a source of convenience to organize their professional and personal lives, provide access to entertainment and keep them informed. They value connections through social networks for interacting with people with similar interests, friends from their past and brands they trust.
Specialty Shoppers are often in leadership positions. They manage busy schedules and work to balance their career obligations with family commitments. Specialty Shoppers volunteer for local organizations and clubs, engage in fund raising and always exercise their right to vote. All data is de-identified and cannot be used to identify individual consumers.
Key Features
- Curated from multiple, unique first-party data sources.
- ALC has carefully modeled Specialty Shoppers against the U.S. population. For additional modeling options, please contact AmazonSupport@alc.com .
- High-quality, individual level data.
- Includes a persistent synthetic ID which supports full data portability.
- Can be combined with other attribute data sets, including ALC Data Essentials.
- Includes United States consumers.
Benefits
- Customized data applications for marketing
- Omni-channel usage
- Updated frequently to ensure the most current consumer data
- Consistent format for easy integration
Permitted Uses
- Analytics and Modeling audiences
- Targeting and activation version is available – requires additional license
- Each record includes a synthetic key which can be used for onboarding with your on boarder of choice
- Measurement and attribution version available – requires additional license
Additional Information & Support
- For online information, please visit: https://www.alc.com
- For questions or support, email AmazonSupport@alc.com
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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Dimension | Description | Cost/month |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $1,000.00 |
Dimensions summary
This listing uses a single pricing dimension: Product Access measured in Units. You buy access to the specialty shopper audience data under a contract term. Pricing scales with the number of Units you commit to, rather than through separate tiers or plans. There are no instance sizes or add-on options to choose between. You select the Unit quantity that fits your data needs, and billing follows that committed amount for the contract.
Top-of-mind questions for buyers
A Unit grants subscriber access to the specialty shopper audience data for U.S. individuals. The data covers demographics, interest, lifestyle, purchase history, and daily in-market shopping interest across marketable individuals in the U.S. You commit to a Unit quantity that matches your data needs.
Pricing scales with the number of Units in your contract. To cover more usage, you commit to a higher Unit quantity. There are no automatic tier jumps or separate plans. If your specific overage handling is unclear, contact the vendor to confirm before your usage grows.
This listing covers U.S. individuals only. The audience data focuses on specialty shopper segments, drawing on demographic, lifestyle, purchase history, and in-market shopping signals. It does not include international audiences. You buy access under a contract to this defined U.S. dataset.
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Vendor refund policy
No refunds. Please use trial version when evaluating.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
ALC Segment G | All historical revisions | All future revisions | Not included | Not included | ||
Data Dictionary - Personas | All historical revisions | All future revisions | Not included | Not included | ||
Orbits Data Collateral | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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