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    Tray Universal Automation Cloud

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    Sold by: Tray.ai 
    Deployed on AWS
    The only AI-ready iPaaS - Turn AI into standout business performance. Unified, AI-powered iPaaS for every team to automate at scale
    4.5

    Overview

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    Tray.ai offers a composable AI integration and automation platform that enterprises use to turn AI into standout business performance. The Tray Universal Automation Cloud is a single, AI-ready platform that eliminates the need for disparate tools and technologies to integrate and automate sophisticated internal and external business processes. The fast growing companies and largest enterprises like Eventbrite, HackerOne, NetApp, Cisco, NetApp, and thousands more run Tray.ai to integrate their data and apps, automate their business processes, infuse AI, and deliver at 10X velocity. From prototype to production, with Tray.ai, the development of integrations, the delivery of intelligent apps and the integration of trusted data anywhere is fast, flexible and safe.

    For Private Offers/Custom Scoping: Please contact aws_sales@tray.ai 

    Highlights

    • Scalable, secure, and robust governance to drive automation & AI across the organization including IT, Sales, Marketing, and Finance
    • Build and deploy AI agents in days using templates, low-code workflows and built-in connectors for enterprise tools like Salesforce, Slack, Jira and many more. Access top foundation models from Amazon Bedrock to build adaptable, future-ready AI workflows.
    • Strengthen governance with built-in safeguards like PII tokenization, audit trails, and data access controls.

    Details

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    Delivery method

    Deployed on AWS
    New

    Introducing multi-product solutions

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    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Tray Universal Automation Cloud

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    Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

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    Dimension
    Description
    Cost/12 months
    Tray Enterprise Edition
    Enterprise License with task consumption (includes Enterprise Support)
    $150,000.00

    Vendor refund policy

    Tray.io sells an annual subscription service that is payable in advance. Unfortunately, refunds are not available during the term. Customers can elect not to renew at the end of their subscription.

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Support

    Vendor support

    Get help with Frequently Asked Questions and common troubleshooting topics at our support center: https://tray.io/documentation/help/  or contact support@tray.ai  for assistance.

    Learn to automate your apps with online learning at Tray Academy:

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

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    Updated weekly

    Accolades

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    Top
    25
    In Data Integration
    Top
    10
    In Device Connectivity
    Top
    10
    In Intelligent Automation, ML Solutions, Collaboration & Productivity

    Customer reviews

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    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    AI Agent Development
    Build and deploy AI agents using low-code workflows and templates with access to foundation models from Amazon Bedrock for creating adaptable AI workflows.
    Enterprise Application Connectors
    Built-in connectors for enterprise tools including Salesforce, Slack, Jira and other platforms to enable seamless integration across business applications.
    Data Protection and Governance
    PII tokenization, audit trails, and data access controls to strengthen governance and ensure secure handling of sensitive information.
    Scalable Automation Platform
    Unified platform designed to scale automation and AI capabilities across multiple organizational departments including IT, Sales, Marketing, and Finance.
    Integration and Workflow Automation
    Composable platform for integrating data and applications with low-code workflow capabilities to automate sophisticated internal and external business processes.
    Pre-built Connectors and Templates
    Hundreds of pre-built connectors and templates for connecting applications and data across cloud and on-premises environments, with pre-configured templates for Amazon services including DynamoDB, RDS, S3, Redshift, Lambda, EC2, and CloudWatch.
    No-Code Integration Interface
    Intuitive no-code interface enabling users to build integrations without writing code, with support for business users and integration specialists.
    AI-Driven Data Mapping
    AI-powered Mapping Assist feature that intelligently analyzes metadata to recommend data mappings and automate transformation tasks.
    Multi-Pattern Integration Support
    Support for API-led, event-driven, messaging-based, and other modern integration patterns for advanced integration scenarios.
    Centralized Management and Monitoring
    Centralized management tools providing full visibility and control over integrations across hybrid environments, with real-time dashboards, alerts, and performance monitoring capabilities.
    AI-Enabled Digital Worker Orchestration
    Intelligent digital workers with machine-learning based orchestration to maximize efficiency and flexibility of process automations, with write-once reusable process steps and connectors.
    No-Code and Low-Code Integration
    No code or low code integration capabilities to AWS services and third-party software through Digital Exchange and AWS Marketplace for end-to-end automation lifecycle management.
    Process Emulation and Decision Automation
    Digital workers emulate human actions, decisions, and business process workflows to automate repetitive and time-intensive tasks across business operations.
    Managed Platform with High Availability
    Fully managed intelligent automation platform as a service with guaranteed 99.9% uptime SLA, including support, maintenance, platform upgrades, and site-to-site VPN connectivity.
    Pre-Configured Digital Workers with OCR and ICR
    Pre-configured digital workers leveraging optical character recognition (OCR), intelligent character recognition (ICR), and human-machine forms for automated document processing.

    Contract

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    Standard contract
    No
    No
    No

    Customer reviews

    Ratings and reviews

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    4.5
    156 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    75%
    21%
    3%
    0%
    1%
    1 AWS reviews
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    155 external reviews
    External reviews are from G2 .
    reviewer2808870

    Automation has streamlined credit workflows and highlighted where testing and complexity can improve

    Reviewed on Mar 12, 2026
    Review from a verified AWS customer

    What is our primary use case?

    We run automation workflows with Tray.io  to take data from our internal databases and update a third-party software that we use. Specifically, my company offers digital trade credit, and we use that software to support our collections processes.

    At a high level, our systems call a webhook in Tray.io . The workflows in Tray.io then triage and process the incoming data, and finally  makes API calls to the third-party service to modify objects.

    What is most valuable?

    I appreciate the logging features that Tray.io offers, as it is fairly intuitive to use. It is also fairly straightforward to customize debugging messages if needed.

    The logging and debugging features in Tray.io have helped us considerably, especially when dealing with APIs that return errors sometimes. Errors could be a configuration issue on our side or 500 errors, and being able to go through each of the workflow steps and see what the outputs were at that particular point has been quite useful for us in terms of making our workflows more resilient and understanding what has gone wrong.

    Tray.io has positively impacted my organization by helping us automate both the development and maintenance work that is needed to keep our internal database and this third-party service in sync.

    What needs improvement?

    It was not always easy to test our changes in Tray.io. In a software engineering context, you might imagine there being different branches and different environments to make changes where you can make changes and test them, but in Tray.io it does not quite work the same way. I understand there have been improvements in this regard.

    For how long have I used the solution?

    I have been using Tray.io for about two years.

    What do I think about the stability of the solution?

    Tray.io is stable in my experience.

    What do I think about the scalability of the solution?

    As our product got more complex, we needed to adapt our Tray.io setup to match that, and that was when the benefits of it being no-code or low-code started to pale in comparison to the cost of making everything slightly more complicated. Given the limited time we have invested in it, I would say Tray.io was fine for us in terms of processing larger volumes, but it was less smooth-sailing when it came to increasing complexity.

    How are customer service and support?

    The customer support from Tray.io is adequate. It is not great, but not terrible in my memory.

    How would you rate customer service and support?

    What was our ROI?

    I am not in a position to comment on seeing a return on investment, but instead of paying Tray.io, we could have spent more of our engineers' time.

    What other advice do I have?

    I think in general it has been a positive experience with Tray.io, and while there are areas where it can be improved, overall it is a good product. I rate Tray.io a seven out of ten.

    Omji P.

    An Integration tool

    Reviewed on Dec 10, 2025
    Review provided by G2
    What do you like best about the product?
    Can integrate the workflow easily without any prior knowledge of the platform.
    Easy to maintain the workflow once created, has got this feature that sends the email if any error occurred into your platform.
    Can use AI (Merlin) to build the workflows and get the help from AI to integrate the steps into the workflows.
    Ease of implementing the workflow is quite good.
    Customer support is also good, getting the response from the support team is quick too.
    Frequency of usage is good because of lot of features.
    What do you dislike about the product?
    The AI should be more smooth although the AI is pretty good, but it needs more finement.
    Also the documents should be more descreptive.
    What problems is the product solving and how is that benefiting you?
    Building the workflows to integrate the data from one platfrom to another seems easy with using this platfrom. Using this platfrom is quite understandable. No need to go through the documentation.
    Sending data from one to another is good.
    Raman M.

    Tray for amanging worflows and integration with Salesforce

    Reviewed on Jan 28, 2025
    Review provided by G2
    What do you like best about the product?
    We use tray for lead routing across all regions by setting up customised rules. Loved the new AI integration features
    What do you dislike about the product?
    It's a little complex rule to be used if you are new to it. Also it can't be used if the lead routing rules are complex
    What problems is the product solving and how is that benefiting you?
    We are using Tray at Docusign for managing the lead routing
    Melanie T.

    Tray review

    Reviewed on Dec 19, 2024
    Review provided by G2
    What do you like best about the product?
    It's a reverse ETL tool with drag and drop features so it can accommodate a lot
    What do you dislike about the product?
    There's definitely a learning curve while figuring out some functionality
    What problems is the product solving and how is that benefiting you?
    Tray was helping to orchestrate data pipelines that couldn't be solved with an ETL tool alone
    Chris R.

    Depends on Skill Level

    Reviewed on Jul 25, 2024
    Review provided by G2
    What do you like best about the product?
    Incredibly flexible way to customize flows. Interface that helped me to visualize the process
    What do you dislike about the product?
    Difficult to get other people to understand and use it too.
    What problems is the product solving and how is that benefiting you?
    Integrating other platforms into salesforce. AI assisted workflow increases accuracy and decreases time. Also, less frequent switching between apps seems to decrease user fatigue.
    View all reviews