Sold by: Consilium Software
Deployed on AWS
AI-powered outbound campaign management for Webex Contact Center. Orchestrate compliant voice, SMS, email, and WhatsApp campaigns with digital chaining and automated compliance controls.
Overview
UniCampaign by Consilium Software: AI-Powered Omnichannel Campaign Management for Webex Contact Center
UniCampaign is a cloud-based campaign management platform purpose-built for Webex Contact Center. It enables outbound teams to orchestrate compliant, personalized campaigns across voice, SMS, email, and WhatsApp from a single interface - with native Webex integration that eliminates middleware complexity.
Who UniCampaign Is For
UniCampaign serves contact center operations teams running outbound campaigns at scale - including collections, appointment reminders, promotional outreach, and customer win-back programs. It is designed for organizations that need strict regulatory compliance (TCPA, state-specific laws, DNC regulations) while maximizing agent productivity and customer engagement.
Key Capabilities
Omnichannel Campaign Execution
- Orchestrate campaigns across voice, SMS, email, and WhatsApp from one platform
- Coordinate channel sequencing so customers receive messages on their preferred medium
- Automate email personalization and scale interactive SMS conversations
- Deliver rich, interactive WhatsApp messages with media and quick-reply buttons
Digital Chaining - Personalized Multi-Touch Journeys
- Design automated workflows that move customers through multiple channels based on response behavior
- Example: A financial services firm sends an SMS payment reminder, follows up with an email if unopened, then queues a voice call with a preview for the assigned agent - all governed by attempt rules and time-zone windows
- Increase relevance at each touchpoint to drive higher conversion rates
Advanced Contact Selection and Attempt Control
- Apply reusable global filters to segment and prioritize contacts consistently across campaigns
- Set dialing frequency limits per contact to comply with regulations and reduce fatigue
- Transfer contacts between campaigns based on triggers (e.g., no response after three attempts moves to a different channel strategy)
Built-In Compliance Engine
- Time-zone sensitive dialing schedules calls within permitted local hours automatically
- DNC list integration ensures national and regional Do Not Call compliance
- State-specific rule sets address TCPA guidelines and varying state laws without manual configuration
- Attempt control enforces maximum contact attempts per regulation
AI-Driven Optimization
- Machine learning identifies optimal contact times based on historical response patterns
- AI fine-tunes campaign parameters - channel selection, send times, retry intervals - to improve effectiveness over time
Virtual Relationship Management
- Assign specific agents to handle preview calls for designated contacts, ensuring personalized and consistent interactions
Comprehensive Analytics and Reporting
- Access real-time dashboards showing campaign performance, agent productivity, and channel effectiveness
- Use historical analytics to refine future campaign strategies
Requirements and Scope
- Prerequisite: Active Webex Contact Center subscription
- Architecture: Multi-tenant, cloud-based SaaS - no on-premises infrastructure required
- Deployment: Provisioned after subscription; onboarding includes configuration of Webex integration, compliance rule setup, and campaign template creation
- Security: Multi-tenant architecture with role-based access controls
Getting Started
- Subscribe to UniCampaign through AWS Marketplace
- Consilium onboarding team provisions your tenant and configures Webex Contact Center integration
- Define compliance rules (time zones, DNC lists, attempt limits) and import contact lists
- Build your first campaign using the campaign builder with channel selection and digital chaining workflows
- Launch, monitor via real-time dashboards, and iterate using AI-driven recommendations
Why UniCampaign for Webex Contact Center
Unlike generic campaign tools that require custom middleware to connect with Webex, UniCampaign provides native integration - reducing deployment complexity and ensuring real-time agent state synchronization. The built-in compliance engine covers TCPA, DNC, and state-specific regulations out of the box, eliminating the need for separate compliance add-ons. Digital chaining automates multi-channel sequencing logic that would otherwise require manual orchestration or third-party workflow tools.
UniCampaign is continuously updated in the cloud, ensuring you always operate on the latest version with current compliance rule sets and AI model improvements.
Highlights
- Native Webex Integration with Omnichannel Orchestration: UniCampaign connects directly to Webex Contact Center without middleware, enabling coordinated outbound campaigns across voice, SMS, email, and WhatsApp from a single platform. Real-time agent state synchronization ensures calls are routed only when agents are available, reducing abandoned attempts and improving contact rates compared to bolt-on solutions that lack native platform awareness.
- Digital Chaining for Automated Multi-Touch Journeys: Design automated campaign workflows that sequence contacts across channels based on customer response behavior. For example, trigger an SMS reminder, escalate to email if unopened, then queue a preview voice call to an assigned agent - all within compliance guardrails. This eliminates manual orchestration and drives higher conversion by reaching customers through the right channel at the right time.
- Built-In Compliance Engine Covering TCPA, DNC, and State Laws: Automate regulatory compliance without separate add-on tools. Time-zone sensitive dialing restricts calls to permitted hours automatically, DNC list integration blocks prohibited contacts in real time, and state-specific rule sets enforce varying attempt limits and disclosure requirements.
Details
Sold by
Delivery method
Deployed on AWS
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Support
Vendor support
Support for Consilium UniCampaign
Consilium Software provides multi-channel support to help you deploy, operate, and optimize UniCampaign for Webex Contact Center.
Support Channels:
- Email Support (24/7): Reach the support team at support@consiliuminc.com for troubleshooting, configuration questions, and general guidance.
- Priority Phone Support: Available for urgent production issues. Contact details are provided during onboarding.
- Support Portal: Access user guides, FAQs, instructional videos, and submit or track support tickets at <www.consiliumsoftware.com >.
Onboarding and Training:
New customers receive personalized onboarding sessions covering Webex Contact Center integration setup, compliance rule configuration, campaign builder training, and analytics dashboard orientation. Training programs are tailored to your team's specific use cases.
Ongoing Assistance:
Support covers product usage questions, troubleshooting, feature requests, and subscription or billing inquiries including refund requests. For sales inquiries or to schedule a product demo, contact sales-support@consiliuminc.com .
Consilium is committed to building long-term partnerships and helping customers maximize the value of UniCampaign at every stage of their journey.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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