Cloudable's vPDM PROPEL Service

PROPEL is Cloudable's virtual Partner Development Manager (vPDM) service for ISVs that have a live AWS Marketplace listing and early co-sell wins, but no dedicated alliance team to turn them into repeatable revenue. For 12 months, a named Cloudable vPDM, drawn from former AWS partner leaders, embeds as your Partner Development Manager. They own your AWS partner plan, build and hold relationships with AWS account teams and partner leadership, and run your co-sell motion day to day, without adding headcount to your payroll.

Your vPDM runs the work that turns a listing into pipeline and revenue. That covers ACE opportunity registration and stage discipline, regular pipeline and deal reviews, structuring Marketplace private offers that let customers buy against their committed AWS spend, and securing the AWS funding and program benefits you are eligible for, including ISV Accelerate. They equip both your sellers and AWS's with Better Together messaging and sales plays, organise executive alignment and QBRs with AWS, and hold your team and AWS accountable to the targets agreed at the outset.

PROPEL includes full access to the Cloudable platform, which connects to ACE, AWS Marketplace and the AWS Partner Funding Portal. Its propensity engine identifies the AWS customers most likely to buy, so your vPDM and sales team work from a prioritised list rather than a blank sheet. Each engagement covers one primary region, such as North America, EMEA or ANZ, with further regions available as add-ons. Progress is reviewed quarterly against measurable outcomes: co-sell opportunities accepted, Marketplace transactions closed and AWS funding secured.