Sold by: Labra
Deployed on AWS
Vendor Insights
Co-pilot to accelerate your Cloud Marketplace and Co-sell revenue. Automate your Cloud Sales with no engineering effort and our deep Salesforce and Hubspot CRM integrations.
4.9
Overview
Labra is a CRM-native Marketplace Sales Acceleration Platform that helps B2B software vendors list, co-sell, and transact on AWS Marketplace while automating revenue operations inside Salesforce and HubSpot. Our platform makes it easier for software companies to turn cloud marketplaces into a high-velocity revenue channel by removing technical complexity, reducing operational overhead, and improving co-sell performance with AWS field teams.
Labra centralizes the full Marketplace selling motion. From onboarding to private offer creation to renewals and reporting, everything is available inside a single platform built for revenue leaders.
Labra for Marketplace One place where you manage your all your AWS listings without any headaches. Labra takes care of everything from listing setup to approvals, billing, renewals, and private offers; all without custom builds or complicated infrastructure. It hooks right into your CRM, so your revenue team stays in their flow instead of switching between tools.
- Get products live on Cloud Marketplaces in days, not weeks.
- Simplify Private Offers, CPPOs, and ACE/Partner Central management straight from your CRM.
- Stay compliant and marketplace-ready with guided support.
- See clear revenue insights and billing automation all in one place.
Labra for Co-sell Most cloud sales teams treat co-selling with hyperscalers as a juggling act. It should not be. Labra Co-Sell plugs into your CRM and automates the admin overhead parts like deal sharing, partner tracking, registrations, and compliance checks. Your sales team gets real-time visibility, alerts, and built-in support so nothing falls through the cracks.
- Automates co-sell workflows from opportunity sharing to approvals.
- Keeps everything tied to your CRM so teams stay efficient.
- Gives real-time alerts and insights on co-sell progress.
- Built-in reporting helps you measure what is working.
Labra AI Labra AI is purpose-built for cloud sales. It learns from real marketplace activity, CRM signals, and partner engagement data to give you smart insights, scores, and predictions that help you focus on deals that are most likely to close. All of that lives right inside your CRM, so your team knows what to chase next without guesswork.
- Helps prioritize leads with real-world propensity scoring.
- Surfaces buyer intent and deal-ready signals automatically.
- Improves deal velocity with insights tailored for cloud sales.
- Reduces manual sorting and guesswork.
Labra CRM Accelerator Labra CRM connectors are the most advanced integration app in the industry, automating your CRM activities to streamline marketplace and co-sell operations, putting them in co-pilot mode.
IBM, GitLab, Proofpoint, Udemy, Trellix, Checkpoint, and Sysdig are among our customers who have chosen Labra to drive their success.
For custom pricing, please contact sales@labra.io for a private offer. Just for marketplace listing, check this link - https://aws.amazon.com/marketplace/pp/prodview-ydfv2ax2plqxu
Highlights
- Accelerated listing (Container, SaaS, and Professional services) on the Marketplace in a few days without any engineering effort. Manage all Marketplace operations (private offers, CPPOs, Renewals - ABO and FDA, Metering, etc.) effortlessly.
- Most advanced CRM integration in the industry with Salesforce and Hubspot to automate Co-selling and related activities.
- Advisory service - Marketplace and Co-sell for Cloud Partnerships are our core strengths. With our years of expertise, we guide you through these complex processes, helping you achieve the same level of mastery. We also handle FTR/WAFR for you during your marketplace onboarding and make you Co-sell eligible.
Details
Sold by
Delivery method
Deployed on AWS
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Trust Center
Access real-time vendor security and compliance information through their Trust Center powered by Drata. Review certifications and security standards before purchase.
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Platform fee | Includes 1 listing and up to 300 Opportunities | $30,750.00 |
Labra CRM automation app | Create Private offers/CPPO directly from CRM. | $18,000.00 |
Additional Listing | For every additional listing on the same cloud | $11,250.00 |
Dimension | Description | Cost/unit |
|---|---|---|
More than 300 opportunities per month | More than 300 opportunities per month | $10.00 |
Propensity to Buy | Identify & prioritize high intent Marketplace buyers with the Labra AI Propensity Engine. | $10.00 |
Vendor refund policy
Contact support for refund information
Custom pricing options
Request a private offer to receive a custom quote.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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Support
Vendor support
Reach out to us at -> support@labra.io
AWS infrastructure support
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AI generated from product descriptions
Accelerated Marketplace Listing
Enables listing of Container, SaaS, and Professional Services on Cloud Marketplaces within days without engineering effort, including management of private offers, CPPOs, renewals (ABO and FDA), and metering.
CRM Integration and Automation
Advanced integration with Salesforce and Hubspot CRM platforms to automate cloud sales operations, co-selling activities, and bi-directional syncing of opportunities and leads.
Private Offer Management
Streamlined creation and management of private offers for end-customers and channel partners, including contract renewals, upgrades, downgrades, and extensions.
Real-time Event Notifications
Instant notifications for Marketplace and Co-sell lifecycle events delivered through Slack, Email, or Microsoft Teams.
Revenue Analytics and Reporting
Intuitive dashboard providing business performance visibility, progress tracking, and insightful reports with data export capabilities for finance teams.
Bi-Directional CRM Integration
Automated synchronization of opportunity data between customer CRM systems (Salesforce, Dynamics 365, or HubSpot) and AWS ACE with real-time data flow to eliminate manual entry.
Real-Time Performance Analytics
KPI dashboards and reporting on co-sell metrics including deal velocity, pipeline health, revenue trends, and partner-sourced revenue tracking.
Marketplace Private Offer Management
Integrated management of direct Private Offers and Channel Partner Private Offers (CPPO) with lifecycle management, negotiation control, and Reseller Authorization capabilities.
Workflow Automation and Rules Engine
CRM-based triggers and rules for designing automated marketplace and co-sell workflows aligned with GTM strategy and customer lifecycle processes.
Advanced Data Security Controls
Configurable security policies with granular access controls for managing data confidentiality, integrity, and compliance across shared platforms.
Business Intelligence and Analytics
AI-powered sales forecasting and visualization of customer subscriptions, marketplace offers, and key metrics through intuitive dashboards
CRM Integration
Integration with Salesforce, HubSpot, and custom CRM systems with embedded dashboard capabilities
Private Offer Automation
Automated generation and delivery of private offers with support for public, private, channel partner private, and distributor offerings
Co-Sell Enablement
Integration with AWS Partner Central and ACE (AWS Co-Sell Engagement) to support collaborative selling initiatives
Marketplace Compliance Framework
AWS Well-Architected Framework Review and Foundational Technical Review capabilities aligned with ISV-Accelerate requirements
Validated by AWS Marketplace
FedRAMP
GDPR
HIPAA
ISO/IEC 27001
PCI DSS
SOC 2 Type 2
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No security profile
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Standard contract
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Customer reviews
Rouzbeh F.
Swift AWS Marketplace Listing, Professional Team
Reviewed on Jan 23, 2026
Review provided by G2
What do you like best about the product?
I find Labra to be professional, helpful, and knowledgeable. Their team, from sales representatives to customer success to technical members, is great. They have been instrumental in helping us quickly list our SaaS product in the AWS marketplace and work effectively towards the Foundational Technical Review (FTR) for ChurnShift AI. Their knowledgeable team assists startups in meeting all well-architected and FTR requirements rapidly, enabling us to go to market swiftly and execute our go-to-market strategy without compromising quality. Additionally, the initial setup was very easy, and their onboarding was great.
What do you dislike about the product?
I think they need better pricing for small startups and/or better monthly payments. A breakdown of payment and cheaper price range will make Labra perfect for that segment of their market.
What problems is the product solving and how is that benefiting you?
Labra helps me quickly list our SaaS product in AWS Marketplace and assists with preparing for the Foundational Technical Review, speeding up our go-to-market strategy without compromising quality.
Thank you for the partnership
Reviewed on Dec 23, 2025
Review provided by G2
What do you like best about the product?
The experience has been great. Labra (Parvarthi & Alli) has walked me through each step with ease. We had a few hiccups with AWS and it was a pleasure to see those items resolved by Labra without needing my intervention. The onboarding process was smooth and is simple enough for an executive like me to be able to manage. The Labra team is also very friendly and patient and I'm glad we chose Labra as our partner for this effort. 10/10 recommend!
What do you dislike about the product?
I can't think of any real downsides. Any delays we experienced were due to my team and with waiting on AWS to resolve items on their side.
What problems is the product solving and how is that benefiting you?
Getting our brand and products in front of other AWS organizations, to increase our revenue potential.
Information Technology and Services
Expert Guidance for AWS Marketplace Success
Reviewed on Dec 19, 2025
Review provided by G2
What do you like best about the product?
They are very knowledgeable about how AWS marketplace works, the process for getting listed, and how to manage offers. The onboarding process was very smooth and well managed.
What do you dislike about the product?
There are some small bugs within their UI that make it challenging to set up the marketplace listing. Their onboarding team was able to help us work around it.
What problems is the product solving and how is that benefiting you?
We were able to get our products into the AWS marketplace, opening up a new channel for sales.
Computer Software
Effortless Setup and Support
Reviewed on Oct 27, 2025
Review provided by G2
What do you like best about the product?
Setting up Labra was super easy. The team was very approachable and helped us in every step. We're just starting to use the platform, and excited to see how Labra helps us in automating co-selling with AWS.
What do you dislike about the product?
There aren't any real downsides, though we did encounter a few hiccups while testing the platform. However, the team was extremely supportive and helped us resolve the issue right away.
What problems is the product solving and how is that benefiting you?
Labra made our AWS Marketplace expansion effortless with their expertise, automation, and seamless CRM integration. They will be helping us efficiently manage co-sell opportunities. A great partner for cloud GTM growth.
Sara A.
Integration of APNAWS to HubSpot through Labra
Reviewed on Oct 09, 2025
Review provided by G2
What do you like best about the product?
The ease with which your platform is managed. The communication and attention of the team.
What do you dislike about the product?
Repetitive limitations and sometimes a rush to deliver the integration.
What problems is the product solving and how is that benefiting you?
Transfer information from AWS APN to HubSpot and from HubSpot to AWS APN