Sold by: LabraÂ
Deployed on AWS
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AWS Free Tier
Get started with accelerated onboarding to the AWS Marketplace with no engineering effort and streamline private offer management. Using our intuitive UI and following our well-documented help articles, you can be up and running on AWS Marketplace in a few days.
Overview
Labra.io is a recognized AWS technology partner with an integrated platform for growing your Cloud Revenue. Companies can accelerate their AWS go to market with our intuitive and effortless listing process and streamlined private offer management. Our Starter Tier is a great way for SaaS ISVs to get started on their Cloud Marketplace journey with a free AWS Marketplace listing. ISVs looking to grow their revenue on AWS can overcome the barriers to AWS Marketplace listing, easily manage metering, and transact faster by using the Labra Platform. Labra provides end to end solutions and services to enable success on the AWS Marketplace. IBM, GitLab, Proofpoint, Udemy, Trellix, Checkpoint, and Sysdig are among our customers who have chosen Labra to drive their success. All in one enterprise grade SaaS Platform for listing and managing SaaS i.e contract and pay as you go on all Cloud Marketplaces and streamlining the entire Sales operations with advanced automation. Readiness Get your product ready with Foundational Technical Reviews and Vendor Insights including integration with Marketplace APIs. Go to Market Swap complicated listing procedures and forms for one simple form and list your products and services on the Marketplace. Cloud Sales Ops Create, approve, and send private offers for your customers and other partners from inside your CRM. The Starter Tier is available for free for a limited time only for usage upto USD 100K in Marketplace revenue and for one AWS Marketplace listing. Reach out to Sales team if you are interested in additional offerings or our Growth, Scale, or Enterprise tiers.
Highlights
- Guided, accelerated process for onboarding and selling on the AWS Marketplace. Get listed in just a few days.
- Limited time Free of cost AWS marketplace listing and private offer management.
- Zero engineering bandwidth to get up and running on the AWS marketplace.
Details
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Delivery method
Deployed on AWS
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
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Pricing
Free trial
Try this product free according to the free trial terms set by the vendor.
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
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Dimension | Description | Cost/12 months | Overage cost |
|---|---|---|---|
Starter tier | Free listing upto $100k marketplace revenue. See features at labra.io/pricing | $0.00 |
Vendor refund policy
Contact our support team for refund information.
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Support
Vendor support
This tier includes in-app guides and tutorials present inside our application. For additional support, refer to our help center (https://helpcenter.labra.io/hc/en-us )
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Spektra Systems
By Tackle.io
Top
25
In CRM, Business Intelligence & Advanced Analytics
Top
10
In eCommerce
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10
In Financial Services, eCommerce
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
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AI generated from product descriptions
Marketplace Integration
Comprehensive platform for seamless AWS Marketplace onboarding and listing management
Technical Review Support
Provides foundational technical reviews and vendor insights with integration to Marketplace APIs
Sales Operations Automation
Advanced automation capabilities for creating, approving, and managing private offers across cloud platforms
Vendor Onboarding
Streamlined listing process with intuitive user interface and minimal technical effort required
Multi-Cloud Management
Enterprise-grade SaaS platform supporting contract and pay-as-you-go models across multiple cloud marketplaces
Cloud Marketplace Management
Single integrated platform for managing complete SaaS product lifecycle on cloud marketplace
SaaS Account Provisioning
Automatic provisioning of SaaS accounts in ISV-owned or customer-owned cloud subscriptions
Usage Tracking
Smart metering with manual or API integration for detecting and reporting usage records
Offer Management
Seamless management of public and private offers with pricing strategy recommendations
Enterprise Integrations
Native integrations with CRM, communication, and marketing platforms like Salesforce, Microsoft Teams, Slack
Cloud Marketplace Integration
Supports multiple transaction types including private offers, agreement-based offers, channel partner private offers, and pay-go products with real-time notifications
Sales Pipeline Analytics
Provides data-driven pipeline scoring to evaluate likelihood of cloud marketplace transactions and quantify cloud go-to-market opportunities
CRM Automation
Offers pre-built Salesforce application integration to automate seller workflows and provide in-app marketplace transaction guidance
Co-Selling Automation
Enables end-to-end co-selling solution that integrates with AWS Marketplace and ACE for streamlined partner transactions
Buyer Intelligence
Generates actionable insights for sales, marketing, and alliance teams to target and engage potential cloud marketplace customers
Validated by AWS Marketplace
FedRAMP
GDPR
HIPAA
ISO/IEC 27001
PCI DSS
SOC 2 Type 2
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Standard contract
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Customer reviews
0 ratings
0 AWS reviews
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55 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Computer Software
Effortless Setup and Support
Reviewed on Oct 27, 2025
Review provided by G2
What do you like best about the product?
Setting up Labra was super easy. The team was very approachable and helped us in every step. We're just starting to use the platform, and excited to see how Labra helps us in automating co-selling with AWS.
What do you dislike about the product?
There aren't any real downsides, though we did encounter a few hiccups while testing the platform. However, the team was extremely supportive and helped us resolve the issue right away.
What problems is the product solving and how is that benefiting you?
Labra made our AWS Marketplace expansion effortless with their expertise, automation, and seamless CRM integration. They will be helping us efficiently manage co-sell opportunities. A great partner for cloud GTM growth.
Sara A.
Integration of APNAWS to HubSpot through Labra
Reviewed on Oct 09, 2025
Review provided by G2
What do you like best about the product?
The ease with which your platform is managed. The communication and attention of the team.
What do you dislike about the product?
Repetitive limitations and sometimes a rush to deliver the integration.
What problems is the product solving and how is that benefiting you?
Transfer information from AWS APN to HubSpot and from HubSpot to AWS APN
George D.
Labra.io transformed our AWS Partnership and skyrocketed pipeline growth
Reviewed on Aug 12, 2025
Review provided by G2
What do you like best about the product?
Setting up Labra was super easy, and it makes co-selling with AWS seamless. We’ve been using Labra for over four years now to power our AWS Partnership, and there is a stark difference in the way we operate, moving away from tedious manual work to automated workflows. The Labra team has also been accessible and able to customize the product to cater to our needs.
Labra also helps us manage resale authorization with our partners. We have reduced our Sales Ops workflows by 50% and 10x increased visibility with AWS and our account team. With the added visibility from AWS, AWS-originated deals have increased by 200%, with 85% of our pipeline now generated from AWS. This helped us make the case for a dedicated partner development manager and further improve our synergies with AWS, enabling better opportunities and high-value business prospects.
Labra also helps us manage resale authorization with our partners. We have reduced our Sales Ops workflows by 50% and 10x increased visibility with AWS and our account team. With the added visibility from AWS, AWS-originated deals have increased by 200%, with 85% of our pipeline now generated from AWS. This helped us make the case for a dedicated partner development manager and further improve our synergies with AWS, enabling better opportunities and high-value business prospects.
What do you dislike about the product?
We haven’t had any real concerns with Labra, just new feature requests. Labra has been amazing at listening to our use cases and enabling us to perform more and more actions on an ongoing basis. Kudos to the customer success team at Labra for helping us make 100% use of the platform and adopt the latest AI features.
What problems is the product solving and how is that benefiting you?
Our team is a proponent of AWS and AWS Marketplace. As an advanced consulting partner, we list our services and transact with our customers via the AWS Marketplace using private offers. Labra and their platform have been a godsend in this regard, helping us unite our APN Customer Engagement (ACE) portal and our CRM tooling to publish and update our listings on the AWS Marketplace, create opportunities and share them upstream with AWS, and overall manage the customer procurement process with the rollout of private offers to our customers.
Computer Software
Seamless integration with our stack – zero headaches
Reviewed on Aug 12, 2025
Review provided by G2
What do you like best about the product?
I really enjoy how labra enables our team to work with cloud marketplaces and co-sell initiatives without ever leaving our CRM. They have API-based integrations that are easy to set up, secure by design, and meet our compliance standards. End-to-end integration was quick and didn’t cause any downtime in our Cloud sales operations. This was key for us since we have been using the PTB daily to get a handle on who out there is most likely to have a conversation with us.
We’re overall very happy with the platform and service provided by the Labra team. Their platform has scaled our hyperscaler partnership without the manual work that comes along with it. We’ve had great success leveraging their latest AI and Marketing capabilities. This goes to show how much they understand hyperscaler partnerships and are constantly innovating to help their customers stay ahead.
We’re overall very happy with the platform and service provided by the Labra team. Their platform has scaled our hyperscaler partnership without the manual work that comes along with it. We’ve had great success leveraging their latest AI and Marketing capabilities. This goes to show how much they understand hyperscaler partnerships and are constantly innovating to help their customers stay ahead.
What do you dislike about the product?
This does not happen often but i sometimes need to trigger a manual sync to fetch the latest co-sell opportunities — but that’s often due to pipeline issues on the hyperscaler’s side. When we do run into issues, Labra’s support team is always quick to respond and help resolve them.
What problems is the product solving and how is that benefiting you?
Labra has automated our Marketplace offers and cloud co-sell process for the sales team — all within our CRM — saving us hours each week.
Being able to integrate this fully into our existing stack without dedicating technical resources and having to handle complexities from our end is a huge win.
They fit in well with our current and future hyperscaler GTM goals, and we’re seeing positive revenue growth month over month and year over year.
Being able to integrate this fully into our existing stack without dedicating technical resources and having to handle complexities from our end is a huge win.
They fit in well with our current and future hyperscaler GTM goals, and we’re seeing positive revenue growth month over month and year over year.
Computer Software
Your AWS GTM strategy needs Labra
Reviewed on Aug 12, 2025
Review provided by G2
What do you like best about the product?
Labra keeps us automatically aligned with AWS team and field sellers. They understand AWS GTM motions inside and out, and both their team and product are easy to work with .
It's simple to stay compliant with the latest AWS policies, Marketplace rules, and co-sell requirements. Labra offers plenty of bult-in automation and a central dashboard that brings everything together across co-sell, CPPO and Marketplace
If you're in a mature stage of your Cloud GTM journey and looking to consolidate and scale efficiently, we highly recommend Labra.
It's simple to stay compliant with the latest AWS policies, Marketplace rules, and co-sell requirements. Labra offers plenty of bult-in automation and a central dashboard that brings everything together across co-sell, CPPO and Marketplace
If you're in a mature stage of your Cloud GTM journey and looking to consolidate and scale efficiently, we highly recommend Labra.
What do you dislike about the product?
Labra works like a charm, even at scale. Feels like we still haven't pushed it to its limits.
What problems is the product solving and how is that benefiting you?
Labra helps us improve visibility and traction within our AWS partnership.
Their automation and centralized dashboard make managing AWS GTM simple and effective.
Their automation and centralized dashboard make managing AWS GTM simple and effective.