Built to tackle both Consumer and SaaS Apps across every industry. Authenticate, authorize, and secure access for applications, devices, users, and AI agents.
Auth0 takes a modern approach to Identity and enables organizations to provide secure access to any application, for any user or non-human identity. Auth0 is highly customizable, and simple yet flexible. Safeguarding billions of login transactions each month, Auth0 delivers convenience, privacy, and security so customers can focus on innovation. Auth0 is a part of Okta, Inc., The Worlds Identity Company.
With Auth0, you can rapidly integrate authentication and authorization for web, mobile, and legacy applications, with new Fine Grained Authorization (FGA) that goes beyond role-based access control.
Authenticate users or non-human identities across all applications with your own custom, secure, and standards-based unified login. With Universal Login, users are redirected to a central authorization server. Because authentication takes place on the same domain as the login, credentials are not sent across sources, increasing security and protecting against attacks like phishing and credential stuffing. OAuth 2.0 recommends that only external user agents (like the browser) should be used by native applications for authentication flows. Universal Login provides this in a secure manner while also enabling SSO.
[NEW!] Auth0 for AI Agents: Turn AI agents into production-ready systems.
Move from AI pilot to secure production faster. Auth0 provides the identity foundation to help secure AI agents and make your products AI-ready. By getting identity right from day one, you can leverage the full power of identity to scale your AI initiatives and the smart, tailored experiences your customers demand.
Flexible pricing for developers and companies, based on use case (B2C or B2B) and number of active users is available, alongside special pricing for startups and nonprofits.
Easy to build with, maintain, and use: Build and enhance your digital apps and services in less time by allowing your talented application developers and identity engineers to focus on innovation rather than spending their valuable time on low-value, time consuming tasks that are not directly helping to drive the business forward.
Robust Ecosystem: Extend Okta to create engaging digital experiences and enhance security with over 7,000 pre-built partner integrations across the Okta Integration Network, and Marketplace to address your use cases of today, and tomorrow..
Comprehensive AWS Integrations: Centralize and secure access to AWS and manage entitlements across all AWS accounts for end users, developers and the applications they build with pre-built integrations and customizable workflows.
Access real-time vendor security and compliance information through their Trust Center powered by Drata or Vanta. Review certifications and security standards before purchase.
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
This listing offers one contract option covering the Auth0 Platform. You commit to a bundle sized for up to 10,000 Monthly Active Users (MAU). A Monthly Active User is any unique user who authenticates in a given month, counted once regardless of repeat logins. The bundle also includes 5 Enterprise Connections and unlimited organizations. Pricing is a single fixed commitment rather than a set of scaling tiers or usage add-ons. The MAU count, connection count, and organization allowance define what your contract covers.
Top-of-mind questions for buyers
What counts as one Monthly Active User (MAU) for billing?
A Monthly Active User is any unique user who authenticates with or is authorized by the service within a given month. If a user signs in many times in that month, they still count as one MAU. Your bundle covers up to 10,000 such users per month.
What are Enterprise Connections and how does the count of 5 limit my setup?
An Enterprise Connection links your platform to an external identity provider using standards like SAML or OIDC, so partner or business users log in with existing credentials. Your bundle includes 5 of these connections. Adding more external identity sources beyond that limit would require a separate arrangement with the vendor.
What does unlimited organizations mean for a B2B setup?
Organizations let you manage multiple business tenants within one platform. Each business customer can get its own branded login and security policies. This bundle places no cap on how many organizations you create, so multi-tenant growth does not change what your contract covers.
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All orders are non-cancellable and all fees and other amounts that you pay are non-refundable. If you have purchased a multi-year subscription, you agree to pay the annual fees due for each year of the multi-year subscription term.
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Fine Grained Authorization (FGA) capability that extends beyond role-based access control for granular permission management
Universal Login
Central authorization server with Universal Login that redirects users to a unified login domain, preventing credential transmission across sources and enabling Single Sign-On (SSO)
Multi-Identity Support
Authentication and authorization support for users, non-human identities, devices, and AI agents across web, mobile, and legacy applications
OAuth 2.0 Compliance
Standards-based authentication implementation following OAuth 2.0 recommendations for secure external user agent flows in native applications
Pre-built Integrations
Over 7,000 pre-built partner integrations across the Okta Integration Network and Marketplace, including customizable workflows for AWS account access and entitlement management
Single Sign-On (SSO)
Automatically synchronizes users across multiple directories to enable one-click access to corporate applications on-premises and in the cloud with enforced security policies and self-service password reset capabilities.
Multi-Factor Authentication (MFA)
Supports multiple authentication methods including passwordless authentication, passkeys, one-time passcodes, push notifications, biometric data, and security keys with real-time reporting and monitoring of authentication events.
Adaptive Authentication
Delivers multi-layer, context-aware and risk-based protection to minimize common attacks and enforce contextual access security policies based on user behavior and risk assessment.
Identity Lifecycle Management
Provides role-based user provisioning engine with granular access permissions, least-privileged access controls, and automated user account provisioning across AWS services and third-party applications.
Directory Integration
Acts as a secure cloud-based directory with integration capabilities for Active Directory, LDAP, G Suite and other external directories, with pre-built connectors for thousands of third-party web applications and AWS services including AWS IAM, AWS SSO, Amazon Cognito, and Amazon EventBridge.
Single Sign-On Capability
Enables one-click secure access to applications and resources including AWS IAM and AWS SSO
Adaptive Multi-Factor Authentication
Supports context and risk-aware authentication methods with passwordless user experience options
Web Session Security and Monitoring
Protects identities beyond login and provides visibility into user actions within web applications
Identity Lifecycle Management and Automation
Automates identity lifecycle events, orchestrates identity workflows, and streamlines access reviews and compliance requirements
Cloud Directory and User Management
Leverages scalable cloud directory to unify user management across enterprise and reduce identity silos
Easy to Implement and Learn, with Flexible Login Setup
Reviewed on Sep 03, 2026
Review provided by G2
What do you like best about the product?
easy to implement n learn - for example i easly configured on login save user to backend logic
What do you dislike about the product?
to be honest i found customasation hard - there is no one page which i can do all customisation instead it's seperated to different things may be simplicity wise stay same
What problems is the product solving and how is that benefiting you?
auth problem it's solving it's fast generous thanks for everything
Santiago V.
Smooth, Fast Authentication with Great Support and Built-In Social Logins
Reviewed on Aug 29, 2026
Review provided by G2
What do you like best about the product?
It is the best and smoothest authentication service out there and already comes with useful auth services like Google or Apple or GitHub integrated for my clients to use. Its also super fast and reliable, costs little to nothing, the support is unparalleled.
What do you dislike about the product?
Nothing so far, maybe as I scale the price might be too high. But it is really good and doesn't push AI in my face.
What problems is the product solving and how is that benefiting you?
Allows users to simply login to my website and save their work and pay for the service and be remembered with a smooth single sign on service.
Samiksha C.
Simplifies Authentication, Easy Integration
Reviewed on Aug 09, 2026
Review provided by G2
What do you like best about the product?
I love how Auth0 simplifies authentication and enhances security by providing features like SSO, MFA, and social logins, significantly reducing deployment time. The platform is highly flexible and supports multiple integrations, including standards like OAuth, OpenID Connect, and SAML, making it easy to connect with different applications and services. The initial setup was pretty simple and seamless; we didn't face any difficulties. I appreciate how Auth0 centralizes identity management across multiple applications, which makes it easier to manage users, reduce security risks, and scale as our organization grows. Integrating with cloud platforms like AWS, Google, and Microsoft Azure has streamlined our authentication processes.
What do you dislike about the product?
I find it frustrating that I need a separate login page for each application, even though Auth0 is supposed to centralize identity management.
What problems is the product solving and how is that benefiting you?
I use Auth0 to securely manage authentication and authorization for our applications, centralizing identity management, which makes user management easier, reduces security risks, and allows us to scale. It simplifies authentication with SSO, MFA, and social logins, saving deployment time with its flexibility and integration support.
Hardik T.
Powerful Identity Management with a Steeper Learning Curve
Reviewed on Aug 05, 2026
Review provided by G2
What do you like best about the product?
What I like most about Auth0 is how it streamlines complex authentication and authorization setups, saving developers months of effort that would otherwise go into building and maintaining custom infrastructure.
What do you dislike about the product?
The main drawback is the pricing, which can increase quickly as your user base grows. Advanced configurations may also feel complex for first-time users, and certain customization options require a deeper understanding of Auth0’s architecture.
What problems is the product solving and how is that benefiting you?
Auth0 helps us centralize authentication and identity management, so we don’t have to build and maintain a custom authentication system ourselves. It offers secure user authentication, single sign-on (SSO), multi-factor authentication (MFA), and support for multiple identity providers, all through one platform. This has reduced our development effort, sped up application deployment, strengthened security, and made user access management much simpler. As a result, our team can spend more time delivering core business functionality while relying on a scalable, secure identity solution.
Jake B.
Simple, Fast Setup With Great Integration, Pricing, and Support
Reviewed on Jul 24, 2026
Review provided by G2
What do you like best about the product?
It’s simple to use and integrates smoothly with our software. The pricing is amazing, especially for smaller apps. It lets me do a lot more, and it performs better than Firebase or Microsoft Entry. Sign-up took about two minutes, and their support was amazing. They don’t really have AI as a built-in feature, but LLMs have a great understanding of how it works.
What do you dislike about the product?
It doesn’t include an AI assistant to help me integrate more smoothly.
What problems is the product solving and how is that benefiting you?
It’s allowing me to roll out authentication on an internal app, so I can prevent people who shouldn’t have access from getting in.