Amazon Neptune
High-performance graph analytics and serverless database for superior scalability and availability
Amazon Neptune Database
Neptune Database is a serverless graph database designed for superior scalability and availability. Neptune Database provides built-in security, continuous backups, and integrations with other AWS services. Neptune Global Database offers cross-Region data replication for low-latency reads and writes, disaster recovery, and scalability for globally distributed applications.
Why use a graph database to build an identity graph?
Traditionally, relational databases were used to build most identity graph solutions. However, relational databases are not efficient at storing and querying the relationships between billions of interconnected entities in today’s consumer environment. As complex SQL queries are required to map these relationships, relational databases are not preferred for managing connected data for real-time cross-device advertising targeting, personalization, and other customer experience use-cases.
Graph databases - which are purpose-built to store and navigate relationships - have emerged as a better-fit data store for identity graph solutions. Graph databases are easy to model for highly connected data, treat relationships as “first class citizens,” have flexible schemas, and provide higher performance for graph query traversals. Using a graph database for an identity graph enables you to link identifiers and update profiles with more easily and query at ultra-low latency — enabling faster updates and more accurate, up-to-date profile data for ad targeting, personalization, analytics, and ad attribution.
