Diversity, Equity, and Inclusion Customer Stories
See how customers are advancing diversity, equity, and inclusion using AWS.
8PERCENT a Korea-Based Startup in the AWS Women in Tech Series
The pioneering financial technology (FinTech) firm, 8PERCENT, launched in Korea in 2014 as a mid-interest rate, peer-to-peer lending platform to offer alternatives when only high and low interest rates were the norm. Building on Amazon Web Services (AWS), the company can process upwards of six million transfers per month, which translates to 500,000 applications per hour. The woman-founded startup has raised 28T KRW in loan application funds (roughly the equivalent of $23B USD). 8PERCENT aims to change the future for borrowers and investors and grow the wealth of Koreans with inclusive financial services.
Artificial Intelligence Art Exhibit’s Women-Led Team
An all-women team, Suchi Reddy, artist; Rachel Goslins, director of the Smithsonian's Arts and Industries Building (AIB); and Isolde Brielmaier, curator and cultural strategist, created a luminous, interactive sculpture commissioned by AWS and powered by AWS artificial intelligence (AI). Titled, me + you, the sculpture is on display at the AIB on the National Mall in Washington, DC and is complemented by an online, digital version of the sculpture. The AIB is temporarily reopening to celebrate the Smithsonian’s 175th anniversary with the special, 9-month FUTURES exhibit. The Fix This team sat down with Reddy, Goslins, and Brielmaier.
How the Los Angeles LGBT Center Uses Call Center Technology to Scale Services and Fundraise
30K+
$1.3M
"To have the ability to stand up a system that is customized to meet our organizational needs as well as our beneficiaries’ needs is phenomenal. We were able to go from an idea to a testing environment to a fully deployed scalable, secure, and extensible solution virtually overnight. This saved us valuable time and saved us money that we put directly to our mission."
Allen Spiegler
Chief Information Officer, Los Angeles LGBT Center
The Los Angeles LGBT Center selected Amazon Connect—a simple to use, cloud-based contact center solution—to establish a fully operational call center in just 1 week. The solution seamlessly scales to handle fluctuating inbound call volumes for health services, and the organization now deploys the system to support other community needs as well, while only paying for the capacity it uses. Backed by Amazon Connect, the Los Angeles LGBT Center held its first-ever telethon and raised $1.3M in donations that that will help its decades-long programs, services, and global advocacy continue to thrive and grow.
Explore More Featured DEI Customer Stories

ADP on Making DEI a Priority Internally and in Its Products
Having championed DEI internally for years, ADP shares best practices and develops data-driven solutions that support customers in creating more inclusive workplaces. ADP built its Pay Equity Storyboard on AWS to help employers understand potential pay gaps based on gender, race, and other EEOC-protected classes and create action plans to close them.

How Pinterest Worked with AWS to Create a New Way to Manage Data Access
In a collaborative effort with AWS, Pinterest developed a Fine Grain Access Control (FGAC) system for its data stored on Amazon Simple Storage Service (Amazon S3). Pinterest now uses FGAC to help amplify underrepresented creators while protecting user data.

Girls Who Code Aims to Close the Tech Gender Gap
Girls Who Code, one of the largest girls’ international nonprofit organizations in the world, is on a mission to close the gender gap in entry-level tech jobs by 2030. It supports and guides girls, especially those of color, to step into tech roles. Dr. Tarika Barrett, chief executive officer at Girls Who Code, discusses what’s next for DEI in tech.
The Sims Gaming Franchise Spurs Imagination and Action to Advance DEI
The Sims franchise has been an inclusion and diversity pioneer in the gaming industry for more than 20 years. Lyndsay Pearson, VP of franchise creative for The Sims at Electronic Arts Inc., shares how she grows and challenges her team and organization to continually break down DEI barriers.