AWS is the only cloud with the technology capabilities, experience and cost-efficiency to help companies achieve transformational marketing outcomes at the greatest possible scale. AWS has over a decade of experience helping companies handle virtually any cloud workload for advertising & marketing—especially in critical areas like data analysis, identity resolution, programmatic advertising, personalization, customer experience and attribution. AWS gives companies in advertising and marketing a technology edge they cannot get from any other cloud provider—with a broader selection of services, more functionality in areas like big data and machine learning, and technology simply not available on other cloud platforms.
Explore Use Cases
Analyze billions of advertising and customer events per day at up to 70% lower costs than co-lo and on-premises.
Faster, more accurate identity resolution & targeting with Amazon Neptune.
Scale and optimize real-time-bidding worldwide at low latency & low cost.
Personalized, AI-enabled customer experiences with no ML expertise required.
Intelligent Measurement with Scale and Speed.
“Acquired and scaled a global customer base without any concern about the limitations on the amount of data it can process. Our platform captures data from interactions from three billion devices and about 40 billion page views each month.”
Uses AWS Neptune to resolve identity data across devices for 350 million users per month. Their identity graph has 1.2 billion nodes, 1.5 billion edges, and 700 million users — with query-response time under 75 milliseconds.
An on-premises IT infrastructure created cost and scale issues, so DataXu turned to AWS to run its big data processing platform. The result is cost savings of up to 72 percent a month, a greater reach into a customer base that spans 50 countries, and the ability to process 86 billion messages daily using Amazon Kinesis.
Used Amazon EC2 Spot Instances to save up to 60 percent for its QCLearn machine learning system, and spending about 25 percent less on Amazon EC2 Spot Instances than it would have on Amazon EC2 reserved instances for its real-time bidding solution.
Breadth and Depth
AWS gives companies in advertising and marketing a technology edge they cannot get from any other cloud provider. AWS has a broader selection of services, more functionality in areas like big data and machine learning, and technology simply not available on other cloud platforms—unlocking opportunities for innovation, scale and cost-savings only available on AWS.
Cost-Efficiency at Scale
The unmatched breadth of services and purpose-built technology from AWS gives companies more opportunities to optimize costs on workloads like analytics, ad serving, auctions and machine learning than with any other cloud provider. AWS enables companies to process and store millions of events every second at up to 70% lower cost than on-premises and co-location—and, for those already in the cloud, customers can save up to 40% on workloads like identity graphs and bidding using purpose-built services like Amazon Neptune and EC2 Spot Instances. Combined with our unusual obsession with helping customers reduce costs, companies save more with AWS on advertising and marketing workloads running at petabyte scale and millisecond latency than with any other cloud provider.
AWS has over a decade of experience helping companies handle virtually any cloud workload for advertising & marketing—especially at the petabyte scale and millisecond latency required by today’s marketing stack. Our breadth of services, leadership position and sheer volume of usage means AWS has learned lessons about reliability, security, and speed at usage tiers that other cloud providers simply haven’t reached yet.