Your data, your generative AI differentiator

Leverage the data you already have on AWS to accelerate generative AI value. You can easily extend your existing AWS data foundation and rules for data access, compliance, and governance to work with generative AI, helping you go from prototype to production quickly.

Offer unique and personalized experiences to your customers by customizing foundation models with high-quality data. AWS has all the tools you need to easily fine-tune foundation models for specific tasks or use Retrieval Augmented Generation (RAG) to deliver relevant and accurate responses.

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AWS provides the enterprise-grade security you need to build reliable and trusted generative AI applications. With complete control over your data and robust data governance capabilities, you can privately power your generative AI applications with properly managed, secure, and complaint data to produce accurate, trust-worthy results.