Citizens Bank drives cost accountability and CFM adoption through forecasting
Hear how Citizens Bank decreased forecast variance to 0-5% and maintains its forecasts over time by decentralizing forecasting and giving visibility and ownership to individual business leaders.
Increasing ownership through accurate forecasting
Citizens Bank transformed its organization by implementing a regularly cadenced process with business line Points of Contact (POC). With this shift in accountability, business leaders can now access and understand their cost and usage, create accurate forecasts, and look toward future optimizations.
About Citizens Bank
Citizens Financial Group, Inc. (aka 'Citizens Bank') is one of the nation’s oldest and largest financial institutions with $189 billion in assets as of December 31, 2021. Their mission is to help customers, colleagues, and communities each reach their potential by listening to them and understanding their needs in order to offer tailored advice, ideas and solutions. Headquartered in Providence, Rhode Island, they offer a broad range of retail and commercial banking products and services to individuals, small businesses, middle-market companies, large corporations and institutions.
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