Category: Thought Leadership

In a sport where every stroke, statistic, and storyline unfolds in real time across hundreds of players and thousands of fans, the PGA TOUR is rewriting the rules of sports content. In this blog post, we’ll describe how PGA TOUR uses Amazon Bedrock to address the fundamental challenges facing modern sports organizations in delivering timely, […]

The biggest decisions in the National Football League (NFL) don’t always happen under stadium lights. More often, they’re made weeks later — when scouts are replaying drills frame by frame, analysts are running probability models late into the night, and front offices are weighing roster needs against contract markets and draft boards. By the time […]

Today, Amazon Web Services (AWS) launches a free digital learning plan: AWS for Media & Entertainment – Content Production Foundations. The learning plan provides training that allows content production teams to upskill their staff on cloud workflows. It is the second learning plan created by AWS Media & Entertainment (M&E) solution experts to train executives […]

Media and entertainment (M&E) companies have experienced rapid change in recent years, driven by the accelerated adoption of new viewing platforms, changing consumer behavior, and evolving business models. M&E organizations recognize the need for data-driven advertising and increasingly focus on monetizing content while containing costs. At the same time, the more things change, the more […]

More than 61,000 media and entertainment (M&E) industry professionals from 163 countries gathered in Las Vegas, Nevada, earlier this month to network, explore emerging technologies, and discuss the trends shaping the future of content production, delivery, and monetization at NAB Show 2024. Amazon Web Services (AWS) pulled out all the stops for the show, including […]

Virtual production has reshaped movie making in many different ways, providing filmmakers with unique capabilities ranging from remote collaboration and pre-visualization to final pixel in-camera visual effects (ICVFX). In the last three years, virtual production has catapulted into the mainstream. While technological advances have made the process more accessible, complex virtual production techniques continue to […]

NAB Show 2024 may have come and gone, but at Amazon Web Services (AWS), we’re still full of excitement. From the West Hall to South Hall of the LVCC and everywhere in between, the AWS for Media & Entertainment (M&E) team and technology were out in full force. To top it off, three of our […]

Just as National Football League (NFL) players train and practice to constantly improve, the NFL continually seeks new ways to make the game safer for its players, and more exciting for fans. A key element of this effort is development of the Digital Athlete, a joint effort between the NFL and Amazon Web Services (AWS) […]

Introduction Are you in the Media & Entertainment (M&E) industry using AWS Elemental services to provide efficient streaming and live content to your customers? Have you been looking for information on different media origin offerings for your content distribution workflows? This blog discusses the primary media origins for media and entertainment workloads, along with technical […]

Introduction Today, media and entertainment companies own a large number of legacy media content that was created in low or standard resolutions before high-resolution technology was available—for instance, movies, television shows, music videos, and sports highlight clips. Given today’s advancements in display technology, it’s common for audiences to demand video content to be delivered in […]