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    Ada - AI Agent

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    Sold by: Ada 
    Ada is an AI-native customer service automation company that makes it easy for businesses to automatically resolve the greatest number of customer service conversations - across channels and languages - with the least amount of effort.
    4.6

    Overview

    When companies work with Ada, they hire an AI Agent that can immediately start resolving more than 83% of customer service inquiries, onboarded entirely using existing help center content.

    Rather than maintaining scripted answers for every possible customer problem, the AI Agent uses knowledge of your products and data from your business systems to reason through and resolve customers specific questions. The AI Agent leverages generative AI capabilities to understand unique customer inquiries and provide relevant, safe, and accurate resolutions that do not require a human.

    Generative AI applications are available throughout the platform for you to measure your AI Agents performance, identify quantifiable opportunities for improvement, and provide feedback to your AI Agent. The AI Agent improves over time and scales automatically as your business grows.

    For custom pricing, EULA, professional services, or a private contract, please contact: msa-awsmarketplace@ada.support .

    Highlights

    • Easy to deploy: resolve complex customer inquiries without IT dependencies, powered by generative AI that reasons based on help center content and customer data.
    • Extensible: trigger actions and automations using integrations with your agent platform and other business systems.
    • Continuous improvement: onboard, train, and coach your AI Agent with AI-powered reporting tools, recommendations, and guidance.

    Details

    Sold by

    Delivery method

    Deployed on AWS
    New

    Introducing multi-product solutions

    You can now purchase comprehensive solutions tailored to use cases and industries.

    Multi-product solutions

    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Ada - AI Agent

     Info
    Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

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    Dimension
    Description
    Cost/12 months
    Ada Strategic
    includes 60,000 conversations
    $33,000.00

    Vendor refund policy

    Please refer to Ada's Terms of Use

    Custom pricing options

    Request a private offer to receive a custom quote.

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Support

    Vendor support

    Need support? Reach out to our AWS lead, eric.taucer@ada.support . Need a demo? Visit this link here:

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

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    Customer reviews

    Ratings and reviews

     Info
    4.6
    168 ratings
    5 star
    4 star
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    1 star
    48%
    43%
    8%
    0%
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    1 AWS reviews
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    167 external reviews
    External reviews are from G2 .
    reviewer2783430

    AI workflows have streamlined customer support and still need improvements in technical guidance

    Reviewed on Dec 02, 2025
    Review from a verified AWS customer

    What is our primary use case?

    Ada serves as an AI customer support agent that drives our back end to help with customer success. I am mostly working on the back end, and the team responsible for setting up Ada handles the specific implementation details.

    What is most valuable?

    Ada offers agentic workflow as its best feature, providing the agent capability to personalize customer support and making customer success operations easier. Ada has positively impacted my organization by removing friction during the customer support process and simplifying the process of answering technical questions.

    For how long have I used the solution?

    I have been using Ada for the last year.

    What other advice do I have?

    My advice for others looking into using Ada is to go ahead and use it. Ada is deployed in a public cloud, and we use AWS  as our cloud provider. I would rate this product a 6.

    Which deployment model are you using for this solution?

    Public Cloud

    If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

    Cátia R.

    Effortless Collaboration and Innovation

    Reviewed on Nov 24, 2025
    Review provided by G2
    What do you like best about the product?
    The easiness to work, and the availability to bring new ideas/needs to the table in order to improve our services.
    What do you dislike about the product?
    The setup, meaning one bot for each domain.
    What problems is the product solving and how is that benefiting you?
    The requests are straightforward, making it easy for us to teach them to our AI bot.
    Tiago N.

    Empowers Customer Service with Ease and Agility

    Reviewed on Nov 21, 2025
    Review provided by G2
    What do you like best about the product?
    I really appreciate how Ada significantly reduces repetitive and simple questions, easing the workload on our customer service team by handling inquiries like 'Where is my voucher?' or 'How do I activate it?' instantly in multiple languages. I love how incredibly easy it is to train and update the bot without requiring any coding skills, which allows us to create flows, adjust responses, and enhance the user experience in just minutes. This feature is a game-changer for our customer service operations, enabling us to quickly iterate, test new ideas, adapt to various markets, and maintain alignment with our evolving processes without waiting for technical resources. It truly makes us more agile, creative, and independent. I also found the initial setup of Ada very straightforward, with excellent support provided even for technical aspects that needed attention on our side. The smooth integration with Salesforce enhances our workflow further.
    What do you dislike about the product?
    I find the process of training multiple bots individually quite cumbersome. Synchronizing training across different bots would significantly streamline our operations and save time.
    What problems is the product solving and how is that benefiting you?
    I use Ada to reduce repetitive customer queries, improving efficiency by handling simple questions instantly. It’s incredibly easy to train and update, enhancing our agility and independence without needing coding skills.
    Toby M.

    Effortless Customer Support with Fast Results

    Reviewed on Nov 20, 2025
    Review provided by G2
    What do you like best about the product?
    I find Ada incredibly valuable as it serves as our first line of customer support, which allows us to manage an increasing sales volume without the need to scale up our support team. This efficiency is crucial for meeting demand seamlessly. I love how Ada efficiently handles all our simple tickets, which significantly reduces the workload on our CS team, enabling them to focus on resolving more complex issues. The product is easy to use and delivers rapid results, enhancing our operational efficiency. The onboarding academy is fantastic and has provided me with the opportunity to upskill myself as an AI agent builder, a task I hadn't previously undertaken. I greatly appreciate Ada's playbooks feature, which allows for the easy implementation of existing SOPs into successful flows without having to build complex ones from scratch. Furthermore, the initial setup of Ada was remarkably easy and smooth, and the support from their team, including hyper-care support and assistance from the solutions team and our Customer Success Manager, has been amazing.
    What do you dislike about the product?
    I find the UI for customers powered by Ada's playbooks feature could be improved. Currently, there's a limitation where we're unable to show images or videos in our customer flows, which is integral for product demonstrations and enhancing customer interaction. Although it seems there's ongoing work to address this, the current restriction significantly affects how effectively we can utilize the playbook module.
    What problems is the product solving and how is that benefiting you?
    I use Ada as our first line of customer support, automating simple ticket handling, enabling our team to focus on complex issues while maintaining qualitative fast responses. Ada's ease of use and onboarding help me upskill rapidly, simplifying AI agent building with effective playbooks.
    Adrian K.

    Revolutionized Our Customer Interaction with Ada

    Reviewed on Nov 19, 2025
    Review provided by G2
    What do you like best about the product?
    I love Ada's natural language processing capabilities that draw from our knowledge base to communicate effectively with our customer base, enabling customers to resolve certain issues quickly without needing human intervention. The ease of access as an Ada customer to modify our system is remarkable, and their amazing team is always eager and ready to assist us. Their support is not only extremely helpful but also willing to go the extra mile to solve our issues. It's also noteworthy how Ada enables transformation of articles into normal conversation, making interactions seamless and natural. The process of initial setup was smooth thanks to Ada's team and learning center, which were super helpful every step of the way. I'm especially impressed with Ada's proactive roadmap, where everything I’m looking for is either active or in the pipeline, including more advanced features like image processing. Furthermore, Ada's integration with tools such as Zendesk enhances its value, making it an indispensable tool for our team. Given these benefits, I'm highly inclined to recommend Ada to others.
    What do you dislike about the product?
    Everything I have an issue with currently is all being worked on! Certain aspects like image processing is on my wish-list, and it should be available next year, so nothing to dislike!
    What problems is the product solving and how is that benefiting you?
    I use Ada as our first line of defense for customer inquiries, allowing quick resolution without human intervention. Its natural language capabilities pull from our knowledge base effectively, with easy access to changes, making it a valuable asset.
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