Sold by: AdaÂ
Ada is an AI-native customer service automation company that makes it easy for businesses to automatically resolve the greatest number of customer service conversations - across channels and languages - with the least amount of effort.
Overview
When companies work with Ada, they hire an AI Agent that can immediately start resolving more than 83% of customer service inquiries, onboarded entirely using existing help center content.
Rather than maintaining scripted answers for every possible customer problem, the AI Agent uses knowledge of your products and data from your business systems to reason through and resolve customers specific questions. The AI Agent leverages generative AI capabilities to understand unique customer inquiries and provide relevant, safe, and accurate resolutions that do not require a human.
Generative AI applications are available throughout the platform for you to measure your AI Agents performance, identify quantifiable opportunities for improvement, and provide feedback to your AI Agent. The AI Agent improves over time and scales automatically as your business grows.
For custom pricing, EULA, professional services, or a private contract, please contact: msa-awsmarketplace@ada.support .
Highlights
- Easy to deploy: resolve complex customer inquiries without IT dependencies, powered by generative AI that reasons based on help center content and customer data.
- Extensible: trigger actions and automations using integrations with your agent platform and other business systems.
- Continuous improvement: onboard, train, and coach your AI Agent with AI-powered reporting tools, recommendations, and guidance.
Details
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Delivery method
Deployed on AWS
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Ada Strategic | includes 60,000 conversations | $33,000.00 |
Vendor refund policy
Please refer to Ada's Terms of Use
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Need support? Reach out to our AWS lead, eric.taucer@ada.support . Need a demo? Visit this link here:
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
0 ratings
0 AWS reviews
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158 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Retail
Great UI and Customization, but Needs Better Analytics and Support
Reviewed on Oct 16, 2025
Review provided by G2
What do you like best about the product?
I really appreciate the user interface and design, along with the different ways available to handcraft a user experience.
What do you dislike about the product?
I believe metrics and analytics could use some improvement and get more granular. In some cases, some more technical support is needed for some custom integrations.
What problems is the product solving and how is that benefiting you?
Large volumes are difficult to sustain, minimizing bad demand is key to reaching financial goals. If a large percentage of user inquiries can be solved with self service or education via a chatbot, it goes a long way to bring down operating costs.
Veronica F.
Easy to Use, but Integration with Zendesk Is Challenging
Reviewed on Oct 15, 2025
Review provided by G2
What do you like best about the product?
I like the ease of use and the way the product is built.
What do you dislike about the product?
Integrating it with our Zendesk instance has been a challenge. There are a lot of workaround solutions we've had to implement in order to make it work. I'm also not a huge fan of the way Proactive Conversations are set up in the generative bot (compared with the declarative bot).
What problems is the product solving and how is that benefiting you?
I like that we were able to integrate Ada with our contact form, so some of our emails are being answered by AI.
Food & Beverages
Excellent Support and Easy Integration, but Some Workflow Challenges with Ada
Reviewed on Oct 14, 2025
Review provided by G2
What do you like best about the product?
The support we receive from Ada truly stands out compared to other tools we use for customer experience. From the start, the tool seemed to immediately grasp how our business operates and integrated smoothly with our existing suite of tools. It is extremely user-friendly, and whenever we encounter any issues or confusion, the team responds quickly to our questions and provides excellent support. Overall, our experience has been very positive.
What do you dislike about the product?
Our business operates differently from many other companies or customers who use Ada. Instead of having Ada handle automations through its API, we typically perform automations only after a ticket is created. Because this approach doesn't align with how the tool is generally intended to be used, we've encountered some obstacles in how Ada interacts with customers and closes conversations. At times, the experience doesn't feel as natural as we would like. For example, the bot may repeat answers to the same question after a ticket has already been created, without taking the previous conversation into account. This seems to be more of an issue with how we are using the tool, rather than a flaw in the tool itself.
What problems is the product solving and how is that benefiting you?
Ada is quickly becoming the first point of contact for our customer service team, making use of our comprehensive knowledge base to deliver answers to customers that were previously difficult to locate or communicate. We are experiencing a notably high containment rate in these interactions. While we still hope to achieve greater consistency, we have noticed an increase in customer satisfaction.
Patrick A.
Ada helps scale support by improving automation and lowering escalations.
Reviewed on Oct 10, 2025
Review provided by G2
What do you like best about the product?
Ada’s platform makes it easy to automate complex support flows, measure performance through clear metrics, and continuously optimize with minimal engineering effort. The improvements in containment and automated resolution show real, measurable impact.
What do you dislike about the product?
Reporting can sometimes lack depth for nuanced analysis, and CSAT isn’t always the most accurate reflection of chatbot success — especially for automated interactions.
What problems is the product solving and how is that benefiting you?
Ada automates repetitive support tasks, reducing escalations and freeing our team to focus on complex issues, which improves efficiency and customer experience.
Jamie H.
Amazing team, support and product.
Reviewed on Jul 31, 2025
Review provided by G2
What do you like best about the product?
The ease of getting in touch with the team not just account manager but IT. We had the guys on slack and they typically responded same day and were interested in potential imporvements. Even after we were onboarded we had regular contact and suggestions of improvement.
What do you dislike about the product?
I cannot think of an instance where we had a major concern or reason for dislike. The product works well and you get out of it what you put in.
What problems is the product solving and how is that benefiting you?
We have a lare range of customers some who do not speak English natively the translation was better than other bots which we had trialled. We also receive a large obundance of out of hours queries due to being a 24 hour service we were able to confidently answer more questions using Ada.