Sold by: TransUnion
Deployed on AWS
TransUnion's Data Health Assessment via AWS Entity Resolution helps marketers, publishers, and platforms understand the quality and condition of their data, and how they could benefit from TransUnion's Identity Solutions.
Overview
TruAudience Data Health Assessment
Overview
Identity can turn unruly and disparate customer data into a single source of truth for your enterprise. TransUnion® TruAudience® Data Health Assessments (DHA) are the first step in improving your data with identity resolution & enrichment. TransUnion's Data Health Assessment via AWS Entity Resolution helps marketers, publishers, and platforms understand the quality and condition of their data, and how they could benefit from TransUnion's Identity Solutions.
The DHA app shows the rate at which TransUnion can resolve your data to a unique individual or household, the number of duplicate records you have, and the volume of identifiers and attributes we could append to your customer data. You can now quickly understand how your data can be improved without needing to send data out from your data cloud. The results will be reviewed with you by a TransUnion representative after the completion of the AWS Entity Resolution matching workflow.
A DHA match test will show:
- Match to TransUnion Identity Graph
- Number of duplicates
- Number of unique individuals and households
- Number of demographics
- PII Verification and enhancement of contact points
- Demographic fill rates and distribution
Use Cases
Identity Resolution
- ID Translation: Connect with partners to enable activation and measurement
- Verification & Correction: Verify the accuracy of identifiers and correct inaccurate or out of date consumer data.
- Deduplication: Identify and consolidate records that are in fact the same individual or household
- Unification: Resolve datasets across known customer touchpoints like loyalty, e-commerce, and CRM.
Identity Appends
- Outreach & Engagement: Leverage new points of contact to reach customers and prospects
- Graph Building: Expand your first-party identity graph with offline and online identifiers
Attribute Appends
- Customer Insights: Understand your customers by analyzing their distribution across demographic, behavioral attributes - Audience Building: Create audiences based on demographic and behavioral characteristics
Metadata
| Description | Value |
|---|---|
| Data Format(s) | Parquet |
| Geographic coverage | United States |
| Unique identifiers | Name, Address, Phone, Email, Mobile Advertising ID (MAID), IPv4 Address |
| Update frequency | Monthly |
Need Help?
Sales Inquiry
Contact PDLTruAudienceChannelSales@transunion.com to begin evaluation.
Technical Support
Contact PDLtucloudappsupport@transunion.com for implementation queries.
Usage information
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Details
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Delivery method
Deployed on AWS
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Refunds are not offered.
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
TruAudience Data Health Assessment | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
Similar products
TransUnion TruAudience Identity Extracts help you identify and engage consumers with your own first-party graph anchored on a consistent extract of identifiers and attributes by giving you access to the most accurate and complete name, address, phone and email data available. The data is compiled, verified, and enhanced with hundreds of demographic, behavioral, financial, property, segmentation and geographic attributes.
TruAudience Identity Solutions improves consumer data hygiene & enrichment to transform marketing and analytics outcomes.
TruAudience ElementOne is TransUnion's proprietary segmentation schema which analyzes authoritative data on customer demographics, attitudes and lifestyles, preferences and buying patterns, and interests and media patterns from millions of US residents and groups homogeneous clusters of US households into highly predictive and actionable customer segments.
AdAdvisor by TransUnion's advantage in demographic data centers on our ability to resolve a persistent view of individuals over time, and we endeavor for our age and gender data to be comprehensive and stable. TruAudience AdAdvisor Demographics are divided into Household and Individual level audiences. Individual audience groups include Age, Education, Gender, Marital Status, and Military Status. Household audience groups include Employment Status, Household Composition, and Household Income.