Sold by: TransUnion
Deployed on AWS
TruAudience Identity Solutions improves consumer data hygiene & enrichment to transform marketing and analytics outcomes.
Overview
TruAudience Identity Resolution & Enrichment
TransUnion's marketing solutions business, TruAudience, transforms marketing and media effectiveness with an integrated set of identity resolution and enrichment consumer insights audience activation marketing mix modeling and attribution solutions for brands agencies publishers and technology providers. This solutions requires use of AWS Entity Resolution.
Use Cases
Identity Resolution
- ID Translation: Connect with partners to enable activation and measurement
- Verification & Correction: Verify the accuracy of identifiers and correct inaccurate or out of date consumer data.
- Deduplication: Identify and consolidate records that are in fact the same individual or household
- Unification: Resolve datasets across known customer touchpoints like loyalty, e-commerce, and CRM.
Identity Appends
- Outreach & Engagement: Leverage new points of contact to reach customers and prospects
- Graph Building: Expand your first-party identity graph with offline and online identifiers
Attribute Appends
- Customer Insights: Understand your customers by analyzing their distribution across demographic, behavioral attributes
- Audience Building: Create audiences based on demographic and behavioral characteristics
Metadata
| Description | Value |
|---|---|
| Data Format(s) | csv |
| Geographic coverage | United States |
| Unique identifiers | Name, Address, Phone, Email, Mobile Advertising ID (MAID), IPv4 Address |
| Update frequency | Monthly |
Need Help?
Contact PDLTruAudienceChannelSales@transunion.com for queries and support.
Details
Sold by
Delivery method
Deployed on AWS
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Features and programs
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $400,000.00 |
Dimensions summary
This listing uses a single pricing dimension: Product Access, measured in Units. You buy under a contract, and the Units grant your subscription access to the product. Pricing scales with the number of Units you purchase, rather than through separate tiers or instance sizes. The product delivers identity resolution and data enrichment, letting you link and unify customer records across channels and partners. Because there is one dimension, you set your commitment by choosing the Unit quantity that matches your expected usage. Contact the vendor to confirm how Units map to your specific volume needs.
Top-of-mind questions for buyers
A Unit grants your subscription access to the identity resolution and enrichment product. You buy Units under a contract, and the quantity sets your commitment. The listing does not define how Units map to specific record counts or query volumes. Contact the vendor to confirm how Units align with your data volume.
Product Access covers identity resolution, which unifies and deduplicates customer identities to a single person or household. It also includes attribute appends, adding demographic and behavioral data, and partner matching, which translates identity between partners for data collaboration. These capabilities work across offline and online touchpoints.
Pricing scales with the number of Units you purchase, not through separate tiers or instance sizes. If your volume grows, you adjust by buying more Units to match expected usage. There are no automatic tier jumps in this single-dimension model. Contact the vendor to confirm how Units map to your volume.
www.transunion.com
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Vendor refund policy
Refunds are not offered for this product.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
TruAudience Identity Resolution and Enrichment | Last 1 revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
Similar products
TransUnion's Data Health Assessment via AWS Entity Resolution helps marketers, publishers, and platforms understand the quality and condition of their data, and how they could benefit from TransUnion's Identity Solutions.
TransUnion TruAudience Identity Extracts help you identify and engage consumers with your own first-party graph anchored on a consistent extract of identifiers and attributes by giving you access to the most accurate and complete name, address, phone and email data available. The data is compiled, verified, and enhanced with hundreds of demographic, behavioral, financial, property, segmentation and geographic attributes.
TruAudience ElementOne is TransUnion's proprietary segmentation schema which analyzes authoritative data on customer demographics, attitudes and lifestyles, preferences and buying patterns, and interests and media patterns from millions of US residents and groups homogeneous clusters of US households into highly predictive and actionable customer segments.
AdAdvisor by TransUnion's advantage in demographic data centers on our ability to resolve a persistent view of individuals over time, and we endeavor for our age and gender data to be comprehensive and stable. TruAudience AdAdvisor Demographics are divided into Household and Individual level audiences. Individual audience groups include Age, Education, Gender, Marital Status, and Military Status. Household audience groups include Employment Status, Household Composition, and Household Income.