Sold by: TransUnion
Deployed on AWS
TransUnion TruAudience Identity Extracts help you identify and engage consumers with your own first-party graph anchored on a consistent extract of identifiers and attributes by giving you access to the most accurate and complete name, address, phone and email data available. The data is compiled, verified, and enhanced with hundreds of demographic, behavioral, financial, property, segmentation and geographic attributes.
Overview
Overview
The TransUnion Identity Graph connects individual customer records with differing identifiers from offline (i.e. name, address, phone, e-mail) and online (i.e. IP address, Device ID, hashed e-mail) sources and enriches them with demographics. We deliver more consistent resolution of customer identities by constructing our graph in one simultaneous process of clustering linkages into persistent offline-online identities. This match uses both historical and up-to-date customer attributes for over 250M US consumers. With our robust data, you can enhance and maintain views of your customers to power personalized experiences while eliminating data loss from disparate datasets and platforms.
We proactively update our identity graph to account for changes in consumer data, keeping your intelligence fresh. With our identity resources, you can use the same individual identifier to unify your customer and digital engagement data, helping you obtain more holistic views of your customers across channels and touchpoints - both online and offline.
Use Cases
Audience Building: Create audiences for customer acquisition or prospecting based on demographic and behavioral characteristics, and reach them offline and online.
Activation: Reduce duplicate targeting and excessive frequency by activating audience based on a single view of your prospects.
Measurement: Analyze the impact of your marketing on unique individuals and households.
Metadata
| IDescription | Value |
|---|---|
| Data Format(s) | Parquet, CSV, PSV |
| Geographic coverage | United States |
| Unique identifiers | TU Individual ID, TU Household ID |
| Update frequency | Monthly |
| File size range | 10 GB - 150 GB, based on list of licensed attributes |
| Update Type | Full refresh |
Need Help?
Sales Inquiry
Contact PDLTruAudienceChannelSales@transunion.com to begin evaluation.
Technical Support
Contact PDLtucloudappsupport@transunion.com for implementation queries.
About TransUnion
TransUnion is a global information and insights company with over 12,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with more confidence and achieve great things. We call this Information for Good® - and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world. http://www.transunion.com/business
Details
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Delivery method
Deployed on AWS
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No refunds offered.
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
TruAudience Identity Extract | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
Similar products
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TransUnion's Data Health Assessment via AWS Entity Resolution helps marketers, publishers, and platforms understand the quality and condition of their data, and how they could benefit from TransUnion's Identity Solutions.
TruAudience ElementOne is TransUnion's proprietary segmentation schema which analyzes authoritative data on customer demographics, attitudes and lifestyles, preferences and buying patterns, and interests and media patterns from millions of US residents and groups homogeneous clusters of US households into highly predictive and actionable customer segments.
AdAdvisor by TransUnion's advantage in demographic data centers on our ability to resolve a persistent view of individuals over time, and we endeavor for our age and gender data to be comprehensive and stable. TruAudience AdAdvisor Demographics are divided into Household and Individual level audiences. Individual audience groups include Age, Education, Gender, Marital Status, and Military Status. Household audience groups include Employment Status, Household Composition, and Household Income.