Consensus

The Buyer Intelligence Platform for Modern GTM Teams

83% of the B2B buying journey happens before a buyer ever talks to a seller. Consensus is built for that reality.

Buyers today are self-directed. They research independently with AI, share content internally, and form opinions before anyone on your team knows they exist. By the time they request a demo, theyve already been evaluating for weeks. Traditional demos, meeting-dependent, difficult to scale, and disconnected from buyer intent werent built for this world.

Consensus was.

What Consensus Does

Consensus transforms demos into intelligent product experiences buyers can explore on their own terms. Interactive self-guided tours, personalized video demos, and AI-guided demo experiences run 24/7. Every interaction generates zero-party intent data: exactly what buyers watched, clicked, asked, and forwarded. Not inferred from a website visit. Not scraped from a third-party aggregator. Captured directly, in the buyers own voice, tied to specific product moments. That intelligence flows to every team in your GTM motion in real time, in the tools they already use. Built for Every Team in Your Revenue Motion Account Executives use Consensus to maintain deal momentum between meetings. Send personalized demo content, surface hidden buying committee stakeholders automatically, and walk into every call knowing what the buyer actually cared about. Customers see 2x close rates and 30% faster sales cycles. Presales and Solutions Engineers stop spending hours prepping demos for deals that arent ready. Consensus qualifies buyers through self-guided experiences before the first live demo request hits the queue. SEs engage on the deals worth their time. Marketing teams embed interactive product tours on landing pages, outbound sequences, and campaigns, then track engagement to the penny. Demo content becomes a measurable pipeline source, not a black box. A top 20 SaaS company reported automated demos as their 4th best-performing marketing asset globally. Customer success teams use DemoBoards built in presales as CS handoff tools. SE-created product tours drive self-service onboarding and adoption without proportional headcount growth. Customers achieve 100%+ NRR. Sales enablement leaders deploy the Consensus Enablement Agent to train reps, onboard new hires, and surface the right content at the right moment without a manager in the loop. Close the readiness gap faster, at scale. MCP-Native. Headless. Fully Connected. Consensus uses Model Context Protocol (MCP) to connect buyer intelligence across your entire GTM stack. Demo signals, CRM context, and buyer behavior speak the same language in real time. Native integrations include Salesforce, HubSpot, Gong, Salesloft, Slack, Gmail, Microsoft Outlook, Marketo, Seismic, and Highspot. Bi-directional CRM sync means buyer intelligence flows out as fast as deal context flows in. The headless, API-first architecture enables custom deployments at enterprise scale embedded into any workflow, agent, or platform your teams are building. Zero-Party Buyer Intent Competitors rely on scraped third-party signals, intent data inferred from website visits. Consensus generates zero-party intent: exactly what buyers said in their own voice, what they watched and for how long, what they clicked and asked. This data cannot be purchased, replicated, or approximated. The more teams use Consensus, the richer the intelligence gets. The richer the intelligence, the better every agent, every recommendation, and every buyer interaction becomes. That compounding loop has no natural ceiling.