Sold by: Consensus
Deployed on AWS
Consensus is the buyer intelligence and demo automation platform for B2B revenue teams. It turns demos into scalable product experiences buyers can explore 24/7, and converts every interaction into zero-party intent data your teams can act on.
Account executives close deals faster with buyer engagement signals flowing directly into Salesforce and HubSpot. Presales teams stop wasting cycles on unqualified demos. Marketing proves pipeline contribution from interactive tours embedded in campaigns. Customer success drives expansion without adding headcount. Sales enablement deploys AI agents to close rep readiness gaps at scale.
Consensus connects to your GTM stack via MCP (Model Context Protocol) and native integrations with Salesforce, HubSpot, Gong, Salesloft, Slack, Gmail, Microsoft Outlook, Marketo, Seismic, and Highspot. Headless, API-first architecture means it works wherever your teams work.
2x close rates. 34% shorter sales cycles. 40% presales capacity increase.
4.7
Overview
The Buyer Intelligence Platform for Modern GTM Teams
83% of the B2B buying journey happens before a buyer ever talks to a seller. Consensus is built for that reality.
Buyers today are self-directed. They research independently with AI, share content internally, and form opinions before anyone on your team knows they exist. By the time they request a demo, they've already been evaluating for weeks. Buyers today are self-directed. They research independently with AI, share content internally, and form opinions before anyone on your team knows they exist. By the time they request a demo, they've often been evaluating for weeks. Traditional demos haven't evolved with today's buyers.
Consensus was built for this new buying reality.
What Consensus Does
Consensus transforms demos into intelligent product experiences buyers can explore on their own terms. Interactive self-guided tours, personalized video demos, and AI-guided demo experiences run 24/7. Every interaction generates zero-party intent data: exactly what buyers watched, clicked, asked, and forwarded. Not inferred from a website visit. Not scraped from a third-party aggregator. Captured directly, in the buyers own voice, tied to specific product moments. That intelligence flows to every team in your GTM motion in real time, in the tools they already use.
Built for every team in your revenue motion
Account Executives use Consensus to maintain deal momentum between meetings. Send personalized demo content, surface hidden buying committee stakeholders automatically, and walk into every call knowing what the buyer actually cared about. Customers see 2x close rates and 30% faster sales cycles. Presales and Solutions Engineers stop spending hours prepping demos for deals that aren't ready. Consensus qualifies buyers through self-guided experiences before the first live demo request hits the queue. SEs engage on the deals worth their time. Marketing teams embed interactive product tours on landing pages, outbound sequences, and campaigns, then track engagement to the penny. Demo content becomes a measurable pipeline source, not a black box. A top 20 SaaS company reported automated demos as their 4th best-performing marketing asset globally. Customer success teams use DemoBoards built in presales as CS handoff tools. SE-created product tours drive self-service onboarding and adoption without proportional headcount growth. Customers achieve 100%+ NRR. Sales enablement leaders deploy the Consensus Enablement Agent to train reps, onboard new hires, and surface the right content at the right moment without a manager in the loop. Close the readiness gap faster, at scale. MCP-Native. Headless. Fully Connected. Consensus uses Model Context Protocol (MCP) to connect buyer intelligence across your entire GTM stack. Demo signals, CRM context, and buyer behavior speak the same language in real time. Native integrations include Salesforce, HubSpot, Gong, Salesloft, Slack, Gmail, Microsoft Outlook, Marketo, Seismic, and Highspot. Bi-directional CRM sync means buyer intelligence flows out as fast as deal context flows in. The headless, API-first architecture enables custom deployments at enterprise scale embedded into any workflow, agent, or platform your teams are building. Zero-Party Buyer Intent Competitors rely on scraped third-party signals, intent data inferred from website visits. Consensus generates zero-party intent: exactly what buyers said in their own voice, what they watched and for how long, what they clicked and asked. This data cannot be purchased, replicated, or approximated. The more teams use Consensus, the richer the intelligence gets. The richer the intelligence, the better every agent, every recommendation, and every buyer interaction becomes. That compounding loop has no natural ceiling.
Highlights
- Buyer-led selling. Consensus lets buyers explore product demos, videos, and interactive experiences on their own schedule, without waiting for a scheduled call.
- Deep buyer intelligence. Consensus generates buyer intelligence from every demo interaction. Engagement data - including views from stakeholders who received the demo secondhand - is captured automatically, giving revenue teams visibility into buying group activity without manual tracking. The platform then uses that data to recommend what to do next, enabling sellers to make smarter decisions, faster.
- Live experiences that don't break. Your demo is only as good as your data. Automatically generate real, story-driven data inside your product, so every demo reflects the buyers world without hours of manual prep.
Details
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Starter | Essential toolkit for marketing teams to boost web conversion. | $1,000,000.00 |
Pro | Full platform for personalizing sales interactions and accelerating deals. | $1,000,000.00 |
Enterprise | Tailored solutions for global scale and complex workflows. Please request Private Offer for custom pricing. | $1,000,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
usage | Usage cost | $0.01 |
Dimensions summary
You buy Consensus through an annual contract with three main plan tiers plus a usage component. Starter targets marketing teams focused on web conversion. Pro adds sales personalization capabilities on top of the Starter feature set. Enterprise covers global scale and complex workflows, with custom pricing available through a Private Offer. A separate usage dimension bills for consumption-based costs on top of your chosen tier. Pricing scales as you move from Starter to Pro to Enterprise, reflecting broader capabilities at each step. Contact the vendor for Enterprise pricing details.
Top-of-mind questions for buyers
Starter includes video demos, product tours, and AI Content Studio Lite for marketing conversion. Pro adds sales personalization, sales analytics like heatmaps, and AI video minutes. Enterprise adds product simulations, custom reports, SSO support, global admin control, and dedicated support for complex, global workflows.
You pay for your selected tier plus any usage-based costs on top. The tier covers included platform capabilities. The usage dimension bills separately for consumption. Both appear on the same annual contract. For most buyers, the tier drives the base cost while usage varies with activity.
Consensus is sold as an annual contract. The Starter and Pro tiers carry set pricing, while Enterprise uses custom pricing through a Private Offer. Usage costs are billed on top of your selected tier. You commit for the year rather than paying month to month.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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Customer reviews
Kristen C.
Easy-to-Use, Engaging Demos—with Room for Client Customization
Reviewed on Oct 22, 2026
Review provided by G2
What do you like best about the product?
I like that Consensus gives me a personal way to reach my customers at scale, and I find it easy to use. I’m excited about the live demo capabilities. They can mirror our production environment and show customers what sandbox integrations could look like, which I think will help bring our product offerings to life. I also find the initial setup very easy, and Consensus helps reduce unqualified demos and lets me see who in an organization is engaging with our product information.
What do you dislike about the product?
nothing
What problems is the product solving and how is that benefiting you?
Consensus helps me reduce unqualified demos and see who in an organization is engaging with our product info. It also gives me a personal way to reach my customers at scale.
Taylor N.
User-Friendly Tool with Great Data
Reviewed on Oct 21, 2026
Review provided by G2
What do you like best about the product?
It’s user-friendly and provides great data, along with helpful feedback.
What do you dislike about the product?
There was a tough learning curve at the beginning. It seemed like it would be a lot easier to get started, but it ended up being more time-consuming than I expected.
What problems is the product solving and how is that benefiting you?
It allows me to send videos directly to my prospects, and it also shows me their engagement levels.
Financial Services
Easy Client Training and Value Delivery
Reviewed on Oct 21, 2026
Review provided by G2
What do you like best about the product?
I like how easy it is to provide value and training to your clients especially in a B2B service.
What do you dislike about the product?
It could be much more streamlined. My main issue with sending demos through Consensus is that it takes far longer than it should, especially when I’m sending out demo boards and have to enter email addresses multiple times.
What problems is the product solving and how is that benefiting you?
Mainly training in my space. It is great, my company generates demo videos for clients who use our service and it is a great help to have them walk though a demo. It is definitely a time saver.
Hospital & Health Care
Frequent Freezes and Demo Access Issues Hold Back an Otherwise Handy Playlist Feature
Reviewed on Oct 21, 2026
Review provided by G2
What do you like best about the product?
I like how I can add multiple demos to a board for a customer to have a full playlist.
What do you dislike about the product?
System freezes frequently, customers frequently have issues accessing demos
What problems is the product solving and how is that benefiting you?
- gives customers brief demos before they are deemed ready for a live demonstration or purchase saves me time on customers that are not truly purchase ready
Anonymous
Useful Gmail Plugin, Frustrating Dashboard and Demo Boards
Reviewed on Oct 21, 2026
Review provided by G2
What do you like best about the product?
I like Consensus’s Gmail plugin best. When I send a follow-up, I can click a button to automatically fill in the fields and send a quick demo from our solutions team. It also gives me an easy way to insert a video link into an email. I found the initial setup easy, and I think it’s a cool idea.
What do you dislike about the product?
I find the dashboard for seeing how many people have watched the videos I send and for putting the “demo boards” together horribly laid out. I make a new one every time I send a video in an email because I don’t trust it to work. I haven’t personally had much luck using Consensus, and there isn’t a metric that helps me understand whether it’s been helpful to me.
What problems is the product solving and how is that benefiting you?
I use Consensus to get demo content in front of people who haven’t signed up for a full demo yet.