Sold by: Consensus
Deployed on AWS
Consensus is the buyer intelligence and demo automation platform for B2B revenue teams. It turns demos into scalable product experiences buyers can explore 24/7, and converts every interaction into zero-party intent data your teams can act on.
Account executives close deals faster with buyer engagement signals flowing directly into Salesforce and HubSpot. Presales teams stop wasting cycles on unqualified demos. Marketing proves pipeline contribution from interactive tours embedded in campaigns. Customer success drives expansion without adding headcount. Sales enablement deploys AI agents to close rep readiness gaps at scale.
Consensus connects to your GTM stack via MCP (Model Context Protocol) and native integrations with Salesforce, HubSpot, Gong, Salesloft, Slack, Gmail, Microsoft Outlook, Marketo, Seismic, and Highspot. Headless, API-first architecture means it works wherever your teams work.
2x close rates. 34% shorter sales cycles. 40% presales capacity increase.
4.7
Overview
The Buyer Intelligence Platform for Modern GTM Teams
83% of the B2B buying journey happens before a buyer ever talks to a seller. Consensus is built for that reality.
Buyers today are self-directed. They research independently with AI, share content internally, and form opinions before anyone on your team knows they exist. By the time they request a demo, they've already been evaluating for weeks. Buyers today are self-directed. They research independently with AI, share content internally, and form opinions before anyone on your team knows they exist. By the time they request a demo, they've often been evaluating for weeks. Traditional demos haven't evolved with today's buyers.
Consensus was built for this new buying reality.
What Consensus Does
Consensus transforms demos into intelligent product experiences buyers can explore on their own terms. Interactive self-guided tours, personalized video demos, and AI-guided demo experiences run 24/7. Every interaction generates zero-party intent data: exactly what buyers watched, clicked, asked, and forwarded. Not inferred from a website visit. Not scraped from a third-party aggregator. Captured directly, in the buyers own voice, tied to specific product moments. That intelligence flows to every team in your GTM motion in real time, in the tools they already use.
Built for every team in your revenue motion
Account Executives use Consensus to maintain deal momentum between meetings. Send personalized demo content, surface hidden buying committee stakeholders automatically, and walk into every call knowing what the buyer actually cared about. Customers see 2x close rates and 30% faster sales cycles. Presales and Solutions Engineers stop spending hours prepping demos for deals that aren't ready. Consensus qualifies buyers through self-guided experiences before the first live demo request hits the queue. SEs engage on the deals worth their time. Marketing teams embed interactive product tours on landing pages, outbound sequences, and campaigns, then track engagement to the penny. Demo content becomes a measurable pipeline source, not a black box. A top 20 SaaS company reported automated demos as their 4th best-performing marketing asset globally. Customer success teams use DemoBoards built in presales as CS handoff tools. SE-created product tours drive self-service onboarding and adoption without proportional headcount growth. Customers achieve 100%+ NRR. Sales enablement leaders deploy the Consensus Enablement Agent to train reps, onboard new hires, and surface the right content at the right moment without a manager in the loop. Close the readiness gap faster, at scale. MCP-Native. Headless. Fully Connected. Consensus uses Model Context Protocol (MCP) to connect buyer intelligence across your entire GTM stack. Demo signals, CRM context, and buyer behavior speak the same language in real time. Native integrations include Salesforce, HubSpot, Gong, Salesloft, Slack, Gmail, Microsoft Outlook, Marketo, Seismic, and Highspot. Bi-directional CRM sync means buyer intelligence flows out as fast as deal context flows in. The headless, API-first architecture enables custom deployments at enterprise scale embedded into any workflow, agent, or platform your teams are building. Zero-Party Buyer Intent Competitors rely on scraped third-party signals, intent data inferred from website visits. Consensus generates zero-party intent: exactly what buyers said in their own voice, what they watched and for how long, what they clicked and asked. This data cannot be purchased, replicated, or approximated. The more teams use Consensus, the richer the intelligence gets. The richer the intelligence, the better every agent, every recommendation, and every buyer interaction becomes. That compounding loop has no natural ceiling.
Highlights
- Buyer-led selling. Consensus lets buyers explore product demos, videos, and interactive experiences on their own schedule, without waiting for a scheduled call.
- Deep buyer intelligence. Consensus generates buyer intelligence from every demo interaction. Engagement data - including views from stakeholders who received the demo secondhand - is captured automatically, giving revenue teams visibility into buying group activity without manual tracking. The platform then uses that data to recommend what to do next, enabling sellers to make smarter decisions, faster.
- Live experiences that don't break. Your demo is only as good as your data. Automatically generate real, story-driven data inside your product, so every demo reflects the buyers world without hours of manual prep.
Details
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Starter | Essential toolkit for marketing teams to boost web conversion. | $1,000,000.00 |
Pro | Full platform for personalizing sales interactions and accelerating deals. | $1,000,000.00 |
Enterprise | Tailored solutions for global scale and complex workflows. Please request Private Offer for custom pricing. | $1,000,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
usage | Usage cost | $0.01 |
Dimensions summary
You buy Consensus through an annual contract with three main plan tiers plus a usage component. Starter targets marketing teams focused on web conversion. Pro adds sales personalization capabilities on top of the Starter feature set. Enterprise covers global scale and complex workflows, with custom pricing available through a Private Offer. A separate usage dimension bills for consumption-based costs on top of your chosen tier. Pricing scales as you move from Starter to Pro to Enterprise, reflecting broader capabilities at each step. Contact the vendor for Enterprise pricing details.
Top-of-mind questions for buyers
Starter includes video demos, product tours, and AI Content Studio Lite for marketing conversion. Pro adds sales personalization, sales analytics like heatmaps, and AI video minutes. Enterprise adds product simulations, custom reports, SSO support, global admin control, and dedicated support for complex, global workflows.
You pay for your selected tier plus any usage-based costs on top. The tier covers included platform capabilities. The usage dimension bills separately for consumption. Both appear on the same annual contract. For most buyers, the tier drives the base cost while usage varies with activity.
Consensus is sold as an annual contract. The Starter and Pro tiers carry set pricing, while Enterprise uses custom pricing through a Private Offer. Usage costs are billed on top of your selected tier. You commit for the year rather than paying month to month.
goconsensus.com
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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Support
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Customer reviews
Anonymous
Time-Saving Tool with Impressive Tracking Features
Reviewed on Oct 01, 2026
Review provided by G2
What do you like best about the product?
I use Consensus to send demo videos to my customers, and it saves me time by not needing to demo anymore in an extra session. I really like that it's easy to use and that I can share the videos with multiple people and even track if they opened it and watched it. The tracking function is very useful as it shows whether the customer is committed and also if they share it, I can see who else is involved in the decision-making process. The initial setup was very easy as well, and I was able to learn it myself. I would definitely recommend Consensus to a friend or colleague.
What do you dislike about the product?
I think it could be improved by using AI to make it even more tailored. AI could suggest which demos to send based on the specific pain points of the customer.
What problems is the product solving and how is that benefiting you?
Consensus saves me time by eliminating live demo sessions, letting me focus on managing customer relationships and customizing solutions to their pain points.
Anonymous
Superior Tool for Seamless Demo Sharing
Reviewed on Oct 01, 2026
Review provided by G2
What do you like best about the product?
I use Consensus to send demo videos to customers, appreciating how quickly it lets me distribute them with minimal hassle. The platform is easy to use and intuitive, making every step straightforward. I especially like the customization features, allowing me to tailor thumbnails, descriptors, and select specific audiences by name. The insights and analytics generated when prospects engage with the content are super valuable and detailed, providing a great understanding of engagement and priority ranking, which helps in guiding prospects through the evaluation process. I find the demo board creation particularly valuable, as it enables a layer of personalization by adding custom videos on top of prerecorded content, enhancing the output from our technical and solutions teams. Considering all these aspects, I believe it's a very strong tool, potentially the best in the market for this application, strengthened by a very good UI and UX. The integration capabilities such as with Gmail add-ons are also beneficial.
What do you dislike about the product?
The platform is great, but maybe it could improve the connections to other applications. However, the Gmail add-on is very good and easy to use.
What problems is the product solving and how is that benefiting you?
I find Consensus solves the problem of sending demo videos fast with minimal barriers to prospects. It offers a smooth, customizable process and provides detailed insights into prospect engagement, which helps in driving evaluations efficiently.
Anonymous
Efficient Demo Delivery, Needs Better Organization
Reviewed on Sep 30, 2026
Review provided by G2
What do you like best about the product?
I appreciate Consensus for its compatibility to send quick demo videos through email, which is really helpful in getting the information across efficiently. I also find the demo snippet videos very valuable for showcasing OpenSpace's capabilities clearly.
What do you dislike about the product?
I find the organization and ease of use of Consensus could use some improvements. It doesn't feel as intuitive as I'd like, which can make things a bit cumbersome at times.
What problems is the product solving and how is that benefiting you?
Consensus provides visual representations of features, making it easier for prospects to understand OpenSpace's capabilities. It's compatible with sending quick demo videos through email, aiding in clear, effective communication.
Information Technology and Services
Simplified Demo Sharing, Seamless Lead Tracking & CRM Integrations
Reviewed on Sep 24, 2026
Review provided by G2
What do you like best about the product?
Viewer / lead tracking and integrations provide a seamless way to collect lead information and integrate into my accounts. Logging in to view demos is simple for viewers. My recent support experience was also simple and useful, with chat built into the platform.
What do you dislike about the product?
Constructing new Demoboards can be time consuming given there is no templating functionality. Pasting emails directly in from Outlook is not correctly interpreted by the platform leading me to retype. Providing template functionality for demoboards would be a huge improvement for my use case.
What problems is the product solving and how is that benefiting you?
Consensus gives me visibility into the demo experience and product interests of my leads and alliance partners through the analytics it provides, while simplifying video sharing.
Anonymous
Revolutionized Our Sales Process with Video Demos
Reviewed on Sep 23, 2026
Review provided by G2
What do you like best about the product?
I love how Consensus makes it easy to share videos with clients and see what features they're watching. I appreciate the ability to track who is watching my videos, who they've shared them with, and how often they're watching. It's very useful for understanding which features are most important to them. I also love that it speeds up my sales process by aligning different stakeholders and getting them all on the same page. By being able to share prerecorded videos, I can deliver information instantly without having to schedule live demonstrations that could take time.
What do you dislike about the product?
Sometimes I feel like the playlisting is a little bit confusing if you add more than one video to a playlist. I think the navigation could be a little cleaner.
What problems is the product solving and how is that benefiting you?
I use Consensus to automate demos, speeding up deals and saving engineers' time by sharing prerecorded demos. It helps align stakeholders and provides insight into video engagement, which accelerates the sales process.