Understand your audience segments in detail and drive meaningful interactions that maximize your return revenue and customer retention.
Overview
Audiences empowers digital marketers as it provides them with more complete, reliable and up-to-date sources of information to work from and confidently predict what your customers will do next.
Audiences applies AI models to a range of touchpoints from transactional data to metadata, to provide a detailed view of your customers. This allows you to build highly relevant audiences, based on preferences and behaviours so you can create personalized communications that are triggered for a meaningful reason. Helping you drive growth and improve the retention of existing customers.
The first step is creating your AI ready data set; here we need to ingest, transform and organize data from across your entire company into one place, the Peak platform. After this, we can then create your centralised intelligence, to create relevant audience segments that predict a customer's behaviour, factoring in actions such as abandoning basket, products added to basket, search queries, blog articles viewed and more.
All orders are custom, contact AWSMarketplace@peak.ai about creating a Private Offer.
Highlights
- Proven application which helps increase conversion rates, basket size, purchase frequency and repeat customers.
- Customize your Audiences application to your business parameters by factoring in actions such as abandoning basket, products added to basket and search queries to create relevant insights on churn risk, in-market propensity, lifetime value, product preferences and more.
- Exceed customer expectations by creating better personalized experiences based on live data and insight.
Details
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on contract duration. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Dimension | Description | Cost/12 months |
|---|---|---|
Enterprise | Standard enterprise | $250,000.00 |
Vendor refund policy
Disabled
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Similar products
Understand your customers and target audiences like them in media with cookieless data.
Tealium Event and Audience Data Hub
By Tealium
Tealium connects customer data - spanning web, mobile, offline, and IoT devices - so brands can connect with their customers, generate insights, and drive growth.
Hund.io Hosted Status Page
By Hund.io
Monitor services and keep your audience informed of status changes with an automated hosted status page.
Brightcove Media Studio
By Brightcove Inc.
From cloud based encoding to distribution across all devices and platforms, our end to end OTT streaming video platform makes it easy for you to engage audiences with beautiful viewing experiences.
Customer reviews
Aditya I.
Smart deals are easy to hook up
Reviewed on Oct 09, 2024
Review provided by G2
What do you like best about the product?
We have benefited a lot from the AI platform designed by Peak to meet our demands. Some of the noteworthy modules include the pre-built applications of AI for inventory management and customer segmentation.
What do you dislike about the product?
The flexibility for such applications seems to be relatively constrained as well. The automation of the algorithms is the biggest issue when it comes to making them as specific as our particular business requirements and data assets.
What problems is the product solving and how is that benefiting you?
AI applications developed by Peak is already pre-built to enhance every business processes with automation and optimization. The inventory optimization application has helped in reducing cases of stockout and also enhance the cash flow.
Leave a comment0 comments
Business Supplies and Equipment
Artificial Intelligence and Machine Learning with Peak AI
Reviewed on Jun 25, 2019
Review provided by G2
What do you like best about the product?
They are a great company to work with and have some very talented individuals. They are very eager to please and have been very good at dealing with some very difficult requests with tight deadlines.
What do you dislike about the product?
They understand data extremely well, but at times have maybe just not quite had the business knowledge to go along with the data expertise, but this has improved a lot over time as they have grown.
What problems is the product solving and how is that benefiting you?
We are looking at various modules with Peak, asset optimisation, cross selling/basket analysis, customer segmentation, logistics optimisation all to try and improve revenues, return on capital and provide some cost savings.
Sam W.
Great to partner with on a project
Reviewed on Jun 14, 2019
Review provided by G2
What do you like best about the product?
Peak have been full of ideas and suggestions in our project and have been consistently helpful and supportive. They've understood our ambitions very well and have aligned their priorities to them, so it feels like we're all part of one team.
What do you dislike about the product?
I don't dislike anything about working with Peak. It'd be nice to meet more of the team there.
What problems is the product solving and how is that benefiting you?
We're looking at optimising our sales process to make it faster, and to improve conversion rates between the various stages. We're looking at how we can better identify customers in our existing customer base that we should be focusing on, and whether they're going to grow so we can make sure we're ready to provide them with what they need. We're on track to see a very satisfying ROI by reducing our void costs.
Recommendations to others considering the product:
Try to work out which areas of operation you think you've got room for improvement on before you engage Peak (or any AIaaS vendor) - with so much possible in this area one of the biggest problems you'll face is deciding where to start. You need an area with rich data ideally, and where you can find incremental improvements that have a definite, measurable ROI.
Peak have a good team but the teams are small and you 'll need to have a dedicated point of contact you can use at your end to build a relationship with them - it's key that they get to understand your business in detail
Peak have a good team but the teams are small and you 'll need to have a dedicated point of contact you can use at your end to build a relationship with them - it's key that they get to understand your business in detail
Business Supplies and Equipment
Excellent at handling data and turning it into powerful analysis and business tools
Reviewed on Jun 06, 2019
Review provided by G2
What do you like best about the product?
PeakAI are totally unphased by large amounts of complex data. They can quickly make sense of it, and have creative and helpful ways to visualise results. They understand the underlying business processes and questions, and so can make the results relevant and actionable.
What do you dislike about the product?
Over the months, we refined our way of working together, to make sure we reviewed frequently how work was progressing - early on, we were sometimes slightly at cross-purposes, where PeakAI produced results which didn't directly answer the business's questions. We're now working together very effectively, to get the best out of Peak's technical expertise and the client's knowledge of their business and its issues.
What problems is the product solving and how is that benefiting you?
We have examined stock availability and how best to deploy stock for maximum customer service without increasing stock levels. We are looking at how to reduce unnecessary stock movements to maintain availability as efficiently as possible. Vehicle utilisation is another focus, where we can identify surplus vehicles which can either be removed or moved to locations short of vehicles. We are also modelling other distribution network options.
Recommendations to others considering the product:
Ensure you define the questions/requirements clearly. Meet/WebEx regularly, to ensure work-in-progress is reviewed and discussed frequently.
Julian J.
AI great service
Reviewed on Apr 18, 2019
Review provided by G2
What do you like best about the product?
The accessibility and adaptability of AI. Being able to access AI as a service allows us to concentrate on how AI can be used without creating the infrastructure, skill sets and knowledge from scratch. It allows us to bring senior business contacts on the journey to see the value of AI at an earlier stage.
What do you dislike about the product?
The main challenges revolve around adapting our data and creating understanding between our commercial model and standard sales practices. Again this is a journey, and AI is not a silver bullet solution. The gulf between those who are new to working with data and processes and those who live it day to day takes some effort in bridging.
What problems is the product solving and how is that benefiting you?
Improved conversion rates, customer segmentation, value driver recognition are the starting points.
Recommendations to others considering the product:
Have members of the team that are comfortable with data, data models and how to apply data to business solutions. Have patience whilst the data model is being calibrated. Bring in senior team members by showcasing the outputs of the data.