Sold by: Adstra Marketing Data
Deployed on AWS
Price Driven Consumers prefer familiar brands, will choose generic or store-brands to save money but love coupons for brand names. All data is de-identified and cannot be used to identify individual consumers.
Overview
Price Driven Consumers - US
Price Driven Consumers Prefer Price Over Brand and Seek Coupons to Save
Overview
Price Driven Consumers prefer familiar brands, will choose generic or store-brands to save money but love coupons for brand names. All data is de-identified and cannot be used to identify individual consumers.
Product Pricing
The licensing of this product allows each subscribing company to have unlimited employee users.
Trial Data
Obtain a free 30-day trial of this data product here.
Formats
This product is delivered in the following format: Pipe Delimited File
Additional Product Information
Price Driven Consumers appreciate knowledgeable salespeople and prefer shopping with brands that provide strong customer service. They prefer familiar brands (and look for coupons to afford) but will choose generic or store-brands to save money as price is more important to them.
They value local news and information and rely heavily on television, radio and newspaper. They are online occasionally but have a concern about their private information.
Price Driven Consumers hold very traditional values and spending time with family is a priority. They volunteer in their local communities and attend religious services regularly.
Key Features
- Curated from multiple, unique first-party data sources.
- ALC has carefully modeled Price Driven Consumers against the U.S. population. For additional modeling options, please contact AmazonSupport@alc.com .
- High-quality, individual level data.
- Includes a persistent synthetic ID which supports full data portability.
- Can be combined with other attribute data sets, including ALC Data Essentials.
- Includes United States consumers.
Benefits
- Customized data applications for marketing
- Omni-channel usage
- Updated frequently to ensure the most current data
- Consistent format for easy integration
Permitted Uses
TRIAL VERSION. NON PRODUCTION USE ONLY.
Fully licensed version may be used for:
- Modeling audiences
- Targeting and activation
- Each record includes a synthetic key which can be used for onboarding with your on boarder of choice
- Measurement and attribution
Additional Information & Support
- For online information, please visit: https://www.alc.com
- For questions or support, email AmazonSupport@alc.com
Details
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Delivery method
Deployed on AWS
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Features and programs
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Pricing
This product is available free of charge. Free subscriptions have no end date and may be canceled any time.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimensions summary
This is a free trial listing with a single pricing dimension: Product Access (Units). It grants subscribers access to the product at no cost. There are no tiers, usage add-ons, or size options to compare. The trial gives you access to an audience segment of price-driven consumers in the U.S. You subscribe through one access unit rather than choosing between multiple billing structures.
Top-of-mind questions for buyers
One unit grants a subscriber access to the product. It is not tied to a device, seat, or record count. You subscribe through this single access unit rather than metering usage. The trial version provides entry to the audience data at no cost.
You get access to a segment of price-driven consumers located in the U.S. This audience is built on person-based data covering demographics, interest and lifestyle signals, purchase history, and in-market shopping activity. The data targets real individuals across the U.S. consumer population.
No. This trial has one flat access dimension and no usage-based metering. Cost does not scale with the number of records, segments, or activations. You subscribe to a single access unit, so there are no add-ons or thresholds that change what you pay.
adstradata.com
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Vendor refund policy
Trial Version - No Refund Available
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
ALC Segment N (TEST) | All historical revisions | All future revisions | Not included | Not included | ||
Data Dictionary - Personas | All historical revisions | All future revisions | Not included | Not included | ||
Orbits Data Collateral | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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