Sold by: Adstra Marketing Data
Deployed on AWS
Price Driven Consumers prefer familiar brands, will choose generic or store-brands to save money but love coupons for brand names. All data is de-identified and cannot be used to identify individual consumers.
Overview
Price Driven Consumers - US
Price Driven Consumers Prefer Price Over Brand and Seek Coupons to Save
Overview
Price Driven Consumers prefer familiar brands, will choose generic or store-brands to save money but love coupons for brand names. All data is de-identified and cannot be used to identify individual consumers.
Product Pricing
The licensing of this product allows each subscribing company to have unlimited employee users.
Trial Data
Obtain a free 30-day trial of this data product here.
Formats
This product is delivered in the following format: Pipe Delimited File
Additional Product Information
Price Driven Consumers appreciate knowledgeable salespeople and prefer shopping with brands that provide strong customer service. They prefer familiar brands (and look for coupons to afford) but will choose generic or store-brands to save money as price is more important to them.
They value local news and information and rely heavily on television, radio and newspaper. They are online occasionally but have a concern about their private information.
Price Driven Consumers hold very traditional values and spending time with family is a priority. They volunteer in their local communities and attend religious services regularly.
Key Features
- Curated from multiple, unique first-party data sources.
- ALC has carefully modeled Price Driven Consumers against the U.S. population. For additional modeling options, please contact AmazonSupport@alc.com .
- High-quality, individual level data.
- Includes a persistent synthetic ID which supports full data portability.
- Can be combined with other attribute data sets, including ALC Data Essentials.
- Includes United States consumers.
Benefits
- Customized data applications for marketing
- Omni-channel usage
- Updated frequently to ensure the most current data
- Consistent format for easy integration
Permitted Uses
Fully licensed version may be used for:
- Analytics & Modeling audiences
- Targeting and activation version is available – requires additional license
- Each record includes a synthetic key which can be used for onboarding with your on boarder of choice. Requires additional license.
- Measurement and attribution version is available – requires additional license
Additional Information & Support
- For online information, please visit: https://www.alc.com
- For questions or support, email AmazonSupport@alc.com
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $1,000.00 |
Dimensions summary
This listing uses a contract pricing model with a single dimension: Product Access (Units). You buy units that grant access to the product for your subscribers. Pricing scales with the number of units you commit to under your contract. There are no tiers or instance sizes to choose between. You select the unit quantity that fits your needs. The audience data covers price-driven consumers in the U.S. and is intended for analytics use. Contact the vendor to confirm the unit quantity and term that match your planned usage.
Top-of-mind questions for buyers
A unit grants your subscribers access to the price-driven consumer audience data for analytics use. The data covers U.S. individuals. Confirm with the vendor exactly how many subscribers or how much access each unit represents, since the marketplace description does not define a precise per-unit count.
Cost scales with the number of units you commit to under your contract. Adding more access means committing to more units. There are no tiers or instance sizes to select. You choose the unit quantity that matches your subscriber base and planned analytics usage.
You get audience data on price-driven U.S. consumers, intended for analytics use. The vendor's data covers U.S. individuals with demographic, behavioral, and purchase-related segments. Access supports understanding and profiling audiences rather than direct campaign activation. Confirm specific segment coverage with the vendor.
adstradata.com
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Vendor refund policy
No refunds. Please refer to Trial Version prior to purchase.
Legal
Vendor terms and conditions
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Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
ALC Segment N | All historical revisions | All future revisions | Not included | Not included | ||
Data Dictionary - Personas | All historical revisions | All future revisions | Not included | Not included | ||
Orbits Data Collateral | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
Similar products
Price Driven Consumers prefer familiar brands, will choose generic or store-brands to save money but love coupons for brand names. All data is de-identified and cannot be used to identify individual consumers.
Price Driven Consumers prefer familiar brands, will choose generic or store-brands to save money but love coupons for brand names. All data is de-identified and cannot be used to identify individual consumers.
Quality First Shoppers value quality brands and will not compromise on their standards. They know the price for every product or service and always shop around. Their online shopping crosses all categories. They prefer samples over coupons.
Connected Impulse Shoppers make purchases without much forethought or research. These consumers will change brands just for variety. They are often the first of their friends and family to try new things, and they value the convenience of buying frequently used items online to save time and money