Sold by: Adstra Marketing Data
Deployed on AWS
Price Driven Consumers prefer familiar brands, will choose generic or store-brands to save money but love coupons for brand names. All data is de-identified and cannot be used to identify individual consumers.
Overview
Price Driven Consumers - US
Price Driven Consumers Prefer Price Over Brand and Seek Coupons to Save
Overview
Price Driven Consumers prefer familiar brands, will choose generic or store-brands to save money but love coupons for brand names. All data is de-identified and cannot be used to identify individual consumers.
Product Pricing
The licensing of this product allows each subscribing company to have unlimited employee users.
Trial Data
Obtain a free 30-day trial of this data product here.
Formats
This product is delivered in the following format: Pipe Delimited File
Additional Product Information
Price Driven Consumers appreciate knowledgeable salespeople and prefer shopping with brands that provide strong customer service. They prefer familiar brands (and look for coupons to afford) but will choose generic or store-brands to save money as price is more important to them.
They value local news and information and rely heavily on television, radio and newspaper. They are online occasionally but have a concern about their private information.
Price Driven Consumers hold very traditional values and spending time with family is a priority. They volunteer in their local communities and attend religious services regularly.
Key Features
- Curated from multiple, unique first-party data sources.
- ALC has carefully modeled Price Driven Consumers against the U.S. population. For additional modeling options, please contact AmazonSupport@alc.com .
- High-quality, individual level data.
- Includes a persistent synthetic ID which supports full data portability.
- Can be combined with other attribute data sets, including ALC Data Essentials.
- Includes United States consumers.
Benefits
- Customized data applications for marketing
- Omni-channel usage
- Updated frequently to ensure the most current data
- Consistent format for easy integration
Permitted Uses
Fully licensed version may be used for:
- Analytics & Modeling audiences
- Targeting and activation
- Each record includes a synthetic key which can be used for onboarding with your on boarder of choice
- Measurement and attribution
Additional Information & Support
- For online information, please visit: https://www.alc.com
- For questions or support, email AmazonSupport@alc.com
Details
Sold by
Delivery method
Deployed on AWS
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Features and programs
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $25,000.00 |
Dimensions summary
This listing uses a single pricing dimension: Product Access, billed in Units under a contract. You buy access to the data product through this one option — there are no separate tiers, instance sizes, or usage add-ons. Pricing scales with the number of Units you commit to. The Units grant subscribers access to price-driven consumer audience data covering U.S. individuals. Because only one dimension exists, your cost depends on the Unit quantity you select for your contract term.
Top-of-mind questions for buyers
A Unit grants subscriber access to the price-driven consumer data product for U.S. individuals. Access covers the audience segment identifying value-conscious shoppers within a dataset of over 260 million U.S. individuals. The Unit maps to product access rights, not to a per-record or per-match count.
Your cost is tied to the number of Units you commit to under your contract, not to how many records you pull or campaigns you run. The Unit grants access; it does not meter per-record usage. To change your access level, you adjust the committed Unit quantity.
Access is sold as a contract. You commit to a Unit quantity for your contract term rather than paying per use. Because only the Product Access dimension exists, there are no separate usage add-ons or metered charges layered on top of your committed access.
adstradata.com
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Vendor refund policy
No refunds. Please refer to trial version prior to purchase.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
ALC Segment N | All historical revisions | All future revisions | Not included | Not included | ||
Data Dictionary - Personas | All historical revisions | All future revisions | Not included | Not included | ||
Orbits Data Collateral | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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